Tips to Maximize Clicks with Google Ads

📣 Google Ads can be a game-changer for businesses, but only if your ad copy stands out. Here are some nuanced tips that often go overlooked: 🖋️ 1. Leverage the Display URL: Your Display URL isn't just a URL—it's an opportunity. Use it to reinforce your keyword or offer. Example: For a winter shoe sale, instead of using "/Shoes" as your URL slug, use "/WinterSale". 🔍 2. Embrace Power Words: Words like "Discover", "Unlock", and "Experience" can evoke curiosity and action. But use them judiciously. Example: "Unlock premium features with our Pro version." 📌 3. Prioritize First & Last Lines: Due to varying device sizes and ad extensions, the middle lines of your ad might get truncated. Ensure your first and last lines convey the core message. Example: First line: "Exclusive 48-hour sale." Last line: "Shop now & save 50%." 🎯 4. Test Emotional Appeals: Different audiences resonate with different emotions. Test ads that tap into fear, excitement, curiosity, or urgency to see what works best for your target. Example: For a cybersecurity product, "Protect your data from breaches" might resonate more than "Top-rated cybersecurity software." 📊 5. Use Numbers, But Be Specific: Numbers stand out, but specificity can boost credibility. Instead of "Save up to 50%", try "Save 47% on your order." 🔖 6. Segment with Ad Groups: Ensure your copy reaches the right audience by using ad groups effectively. Segment your campaigns based on specific services or products, tailoring the copy to each group's interests. Example: If you're a software company, have separate ad groups with tailored copy for "CRM solutions" and "Inventory management systems" to ensure precision targeting. With Google Ad Copywriting, the devil is in the details. It's not just about being seen, but about resonating in that split second to prompt a click. Dive into these nuances, test rigorously, and watch your click-through rates climb. #leadgeneration #googleads #businessgrowth

Paid Search isn't "dead". But perhaps: — The channel has evolved — What worked once, doesn't anymore — New settings/nuances impact performance — You're sending users to non-relevant pages — You're over-indexing on accessory campaigns For any channel: it's garbage in, garbage out. The audits from the last month have been 🤯 😭 For one B2B SaaS company, in particular, they lost 80% of their budget because of a single setting. Small tweaks that make a very, very large impact. Let's cover some of those today. (And a PSA to run and check these immediately) 1. Search Partners + Display Networks If these are turned on, it could result in 99.8% of ad budget running everywhere except on Google. Lots of traffic and conversions but mostly junk. 2. Presence or Interest Location Targeting Google is a sneaky lil b*tch. Even if you select your locations of choice, selecting Google's recommendation for "People in or who have shown interest in your targeted locations" means your ads are Mr. Worldwide like Pitbull. Note: Highly recommend not targeting all countries even if you technically serve all countries. 3. Automatic Broad Keyword Targeting There's an option to allow Google to turn your keywords into broad keywords. Don't do this, especially if you are starting out and have lower budgets. After you feel like you've exhausted a narrower keyword strategy, you can run a broad match test. 4. Auto-Applied Recommendations Not all are bad but you want to assume as much control over your account and ads as you can. Some can be good tests to run but don’t confuse high optimization scores as synonymous with high performance. 5. Bad Conversion Tracking Feed bad data to your campaigns and you’ll get more bad conversions. Shoot for the lowest in the funnel possible (ex. actual meetings vs leads). --- Request an audit if you need a fresh set of eyes on your Google Ads accounts.