Tips for Experimenting with Social Media Platforms

Social is not TV with comments Polished ≠ Performance Most brands still post like it’s 2015—perfect grids, curated carousels, robotic tone. But growth leaders know: Boldness builds pipelines. Here's how to experiment strategically on social without gambling the brand. Step 1. Break format, not message Use new hooks, narrative angles, or “lo-fi” visuals to re-engage fatigued audiences. At Duolingo, meme-style videos lifted engagement 6X. Step 2. Scale fast-cycle A/B tests Run weekly experiments on CTAs, headlines, or video length. Adobe drove 40% more MQLs by shifting to 15-second tests over 60-day content plans. Step 3. Train your team on real-time cues Equip social teams to pivot based on DMs, comments, and share insights. HubSpot added $10M in pipeline by embedding sales cues into their content loop. Social is no longer a branding sandbox. It’s a real-time sales lab. #ContentStrategy #DigitalMarketing #B2CGrowth

If you are a small business or startup trying to find your way on social media, I want to share one of my favorite pieces of free advice with you: TEST before you INVEST. No matter the size of the company, you will always want to maximize whatever budget you have. Too many agencies and freelance marketers will encourage you to sink time, money and energy into opportunities that don't necessarily guarantee a return on that investment because it's financially advantageous for them. Rather, I think it's important in the early stages to "dip your toe in the water" before "taking an entire plunge" and be intentional about trying new tactics. So, what does that actually mean when it comes to social media? ➤ Try a modest amount of money on paid social media advertising prior to committing to a significant year-long spend. ➤ Seed your product with micro-influencers and offer affiliate linking opportunities before you pay macro-influencers. ➤ Test out different organic content on your channels before paying a full-time content creator do manage and produce it for you. By doing these first, you'll glean data and learn a ton about the platforms and what resonates with your fans or potential customers. The end goal? You will feel more confident in any bigger long-term investments because you'll have unique data and insights of your very own. #socialmedia #marketing #smallbusiness #startup #socialstrategy

Social media over the last few years has been all about hacking the algorithm and desperately trying to go viral. I am starting to notice a pull towards genuine content that feels less manufactured. Companies and people are starting to explode on social just by taking you through their day, into their offices, and simply by documenting what’s happening. — Here are some ways to take advantage of this: 📌 Post as much content as you can - and luckily, this is more possible and actionable when you’re not overthinking each post so much. 📌 Don’t overly critique what gets posted on your socials. Yes, still have guard rails, and don’t go too crazy, but don’t be afraid to loosen up a little bit. 📌 Remember that the things you’re approving and disapproving in a board room in your office may have no truth with the actual consumer. The consumer doesn’t care about your brand guidelines. They just want your posts to feel genuine and get value from them. 📌 Think about Gary Vee’s principle of “Documenting Over Creating” - this helped me remember to simply document what’s going on. Don’t try to invent things out of thin air. 📌 Remember that people buy and want to do business with real people. If you are coming off too perfect or produced, it may actually turn people away. 📌 When in doubt, just put somebody’s face in the camera and start talking. Even if it’s just you in selfie mode. Clean it up minimally and post it. 📌 DO continue to use best practices (with text bubbles on top of your content, subtitles, etc.) These things make things easier for people to digest your posts. Just don’t overthink it too much. 📌 Post more stories and go Live occasionally throughout the week. These are great ways to go more in-depth with people and show more behind the scenes. 📌 Don’t be afraid to experiment. When everyone else zigs, you zag. When you can feel yourself getting into too much of a pattern, break that pattern with something fresh. — Hope this post brought some value to you! Feel free to share with a business owner or content creator you know. — Connect with me: Jake Kurtz Follow my agency: Brick Media