How to Combine SEO with Digital Marketing Channels

Traffic is the lifeblood of any website. But the relentless pursuit of immediate traffic boosts through Google Ads and Facebook Ads might be leading us astray from the real prize: Sustainable growth and brand-building traffic. It's time we reassess our strategies and focus on what truly matters for long-term success. The Lure of Instant Traffic The appeal of Google Ads and Facebook Ads is undeniable. They're like a faucet. Turn them on, and you can watch the visitors flow in almost immediately. It's thrilling, it's gratifying, and it feels like progress. But here's the catch—it's also fleeting. The moment you turn off the faucet (or your budget dries up), the flow stops. You're back to square one, chasing after the next quick fix. The Case for Long-term Investment Enter SEO and Content Marketing—the pillars of long-term traffic generation. Unlike their flashier counterparts, these methods don't offer instant gratification. Instead, they require patience, persistence, and a commitment to quality. But the rewards they bring are substantial and, most importantly, enduring. 👉 SEO: It's about laying a solid foundation. Optimizing your site for search engines is a long game, but it ensures that when people are looking for what you offer, they find you. It's traffic that's both relevant and consistent. 👉 Content Marketing: This is how you engage, educate, and build trust with your audience. Great content not only draws people in but keeps them coming back. It establishes your authority in your niche and nurtures a loyal community around your brand. Blending Ads with SEO for a Winning Combo Now, I'm not suggesting we abandon Google and Facebook Ads altogether. When used judiciously, they're powerful tools for getting immediate results and testing new waters. The key, however, is to use them as part of a broader strategy that also prioritizes SEO and content. 👉 Short-term Traffic: Use ads to kickstart new offerings, clear inventory, or get quick feedback on a new product. They're your sprinters in the race to growth. 👉 Long-term Traffic: Invest in SEO and content for continuous, organic growth. These are your marathon runners, building your brand's presence steadily over time. Brand-building Traffic: The Ultimate Goal Our ultimate aim should be to build a brand that attracts traffic naturally. A brand that people seek out because they trust and value what you provide. This doesn't happen overnight, but the compound effect of consistent SEO and content efforts, complemented by strategic ad campaigns, can achieve just that.

3 marketing efficiency tactics you can implement today to maximize your ROI: 1️⃣ Google Paid search +Linkedin retargeting (If that sounds odd, keep reading) People consider paid search to be foundational, but they view LinkedIn ads as an isolated and expensive funnel that will take a long time to give ROI. This can't be farther from the truth. 👉 LinkedIn ads can increase efficiency for most marketing ecosystems. Here's how: Google paid search targets high-intent traffic at the Bottom of the funnel. Google ads help you reach people who are actively searching for your product/service. 👉 Meanwhile, the LinkedIn insights tag can pick up all your website traffic, including that of Google search, and qualify that traffic. It can bucket people that match specific criteria like Industries, geographies, decision makers, company size, etc., and qualify them for precise retargeting. You can boost your paid search traffic conversions if you combine it with LinkedIn retargeting. 2️⃣ SEO + Linkedin retargeting SEO is an amazing foundational channel to get organic traffic, but it generates unfocused traffic that you can't qualify beforehand. So, retargeting this traffic can be inefficient. When paired with SEO, LinkedIn can qualify and retarget only the good-fit prospects to increase the retargeting efficiency. 3️⃣ Multichannel retargeting It's possible that not all your best prospects are only active on Linkedin. Spread retargeting to other channels like Meta, Google Display, and Programmatic to boost marketing efficiency. P.S. - Do you have any doubts about multichannel tactics? Ask away, and I will try to answer all of them here. #MarketingEfficiency #LinkedInRetargeting #SEOStrategy #MultichannelMarketing #EfficientMarketing

Real talk: Stop looking at your digital channels in isolation. Digital marketing isn't just about one piece of the puzzle; it's about the whole picture. There’s a direct impact on your SEO from anything that you're doing up the funnel. Anything you do from a demand generation point of view, even non-brand search, drastically impacts SEO… if it's done right. Siloing off channels doesn’t tell the full story. It causes investment decisions that hurt your business. You might have locations that aren’t at the threshold that you want if you JUST look at the media CPA by themselves. But once you start to look at a blended CAC with SEO directs and all the other channels involved, you're going to be at a CAC threshold where you're making money on that investment for digital. A holistic approach to digital is what’lll make your investments pay off.