Types of Creatives That Generate Revenue

Why 90% of DTC brands hit a Meta scaling wall at $1M-$10M (and how to break through) As DTC brands cross the $1M revenue mark, their Meta performance typically takes a nosedive. Their ROAS that was crushing it at smaller spend levels suddenly tanks. The problem is that they don't have nearly enough creative variation inside their ad accounts. It's one of the easiest levers to pull and when done right, and it can transform your revenue in a few months. The framework below isn't exhaustive, but it's more than enough to find your gaps and create winning tests without the overwhelm. Two key levers: → Format + Style → Angle → Distribution strategy Let’s start with format and style: 𝗦𝘁𝗮𝘁𝗶𝗰 𝗶𝗺𝗮𝗴𝗲𝘀: → Product A vs. Product B comparisons → Customer photo + product overlay → Product visuals + short testimonial snippet → Real-world usage in context (clean lifestyle visuals) 𝗩𝗶𝗱𝗲𝗼: → Creator-led walkthroughs → Founder on-camera moments → Ingredient-focused breakdowns → Simple unboxing or first-use reactions 𝗙𝗼𝗿 𝘁𝗵𝗲 𝗮𝗻𝗴𝗹𝗲, 𝗳𝗼𝗰𝘂𝘀 𝗼𝗻: → Pain point focused (what problem does this solve?) → Benefit driven (how does this improve their life?) → Social proof heavy (who else loves this?) → Education based (what do they need to learn?) 𝗡𝗼𝘄, 𝗼𝗻 𝘁𝗼 𝗱𝗶𝘀𝘁𝗿𝗶𝗯𝘂𝘁𝗶𝗼𝗻: This matters a on both Meta AND TikTok, and refers to how your ads are delivered to your potential customers. ▸ Run ads from your main brand account ▸ Test whitelisting through creator accounts (reduces CPA by 30-40%) ▸ Test a parallel branded-content page (looks different, feels native) Make sure your diversified ad creative portfolio includes all three dimensions. Content without distribution = wasted work. Distribution without variety = wasted spend. Both without compelling angles = missed opportunity. Dial all three in and you'll break through that scaling glass ceiling.

How Influencer Marketers Can Support Their Growth and Media Buying Teams Instead of Just Focusing On Organic Social Awareness. Most influencer marketers only focus on strengthening brand and awareness with their influencer partnerships and are sitting on unfound revenue. Here are the two most powerful campaigns that influencer marketers should be focusing on to strengthen brand AND drive revenue: paid influencer affiliate + whitelisting campaigns. Here's why this combo is crushing it for DTC brands: 1. Unlock a new high margin revenue channel through affiliate Make sure that influencers have a high engagement rate, engaged community, and have experience driving affiliate sales for other brands. Pro tip: Negotiate hybrid payment terms for MINIMUM deliverables that gives them a path to earning more than their standard rate Here's what that looks like.. - negotiate a fee equal to 50% of their standard rate - 20% commission on sales - bonuses that ladder up for hitting revenue targets - auto renewal for hitting an ROI target. This will protect you from spending budget on influencer partnerships that don't deliver a healthy ROI. With commissions, bonuses, and and auto renewal - most influencers will post more content until the targets are met. This will lead to developing long term relationships with paid affiliates that drive high margin revenue for your brand. 2. 50+/mo High Converting Whitelisting Ads → Run ads directly from creator accounts → Higher trust + lower CPMs → Authentic social proof at scale → Higher ROAS Now your team will see you as an ad production funnel producing them fresh creative monthly that's high converting while testing new angles, concepts, and formats. This is the best way to widen your ad creative diversity with storytelling and social proof. - The more opportunities you can provide to creators to monetize their content the happier they'll be. Influencer marketers are usually sitting on influencer relationships that would be a good fit to drive affiliate or whitelisting revenue. The blocker is breaking down walls internally so that your efforts can support your paid/growth team. Schedule a meeting with them and show off your top influencer partnerships, content, and a plan on how you can start funneling them high converting influencer whitelisting ads monthly. A simple meeting could bridge the gap to getting more budget or a path to driving revenue from your influencer marketing strategy.

If you deep-dive into your ad account long enough, you'll start noticing patterns for what actually drives results. Here are 5 of them that have indicated success over and over again 👇🏻 ✅ To no surprise, UGC dominates. A huge 73% of high-converting ads feature UGC. Raw, unpolished footage works far better than overly produced content. Authenticity is key, with real testimonials outperforming branded messages. The hook is key here. Your value proposition needs to be front and center, immediately. Adding text overlays can help grab attention, and using pattern interrupts (like unexpected visuals or sounds) keeps viewers engaged. It’s all about making people stop the scroll. ✅ Statics aren't dead, far from it. Simple, bold visuals paired with strong headlines can still drive plenty of clicks. The key is to A/B test multiple variations to find which images and copy resonate best with your audience. ✅ 20% of your creative concepts will generate 80% of the results. That’s why it’s important to create 5-10 variations for each ad idea, quickly cut underperformers, and scale the winners. ✅ Emotion also plays a huge role in conversions. Emotional triggers like FOMO (fear of missing out) are incredibly effective at driving action. Showcasing before-and-after transformations or leveraging social proof (testimonials, numbers, logos) make all the difference. 💡 Finally, and I still see this missed a lot, it’s crucial to implement a strong creative testing framework. Test one variable at a time—whether it’s the headline, image, or call to action—and let each test get appropriate spend before making any decisions. Don't kill your ads too soon, $5 in spend isn't enough to understand if it's working or not. Dedicate about 10-20% of your budget to ongoing creative testing so you’re constantly optimizing.

Top 5 Static Ad Designs That Convert Like Crazy 🚀 Over the last year, we’ve managed millions in ad spend and tested countless creatives. Here’s what I’ve learned: Static ads are still a powerhouse for conversions—when done right. Here are the top 5 static ad designs we’ve seen consistently drive clicks and revenue for Shopify brands: 1️⃣ Before & After Visuals Why it works: Transformation stories grab attention and build trust instantly. Use clear, side-by-side images and emphasize the benefit in your headline. 2️⃣ Bold Product Close-Ups Why it works: Sharp, clean images of your product paired with a benefit-driven headline create instant clarity. Use natural lighting and add a subtle overlay to make the product pop. 3️⃣ Testimonials with Star Ratings Why it works: Social proof builds trust fast. Featuring a real review alongside a crisp product image taps into FOMO. Highlight specific results, e.g., “Reduced wrinkles in just 7 days!” 4️⃣ Lifestyle Shots with Minimal Text Why it works: People connect emotionally when they see the product in real-life scenarios. Focus on aspirational moments—your product solving a problem or enhancing life. 5️⃣ Problem-Solution Mockups Why it works: Showcasing the “pain point” and how your product fixes it drives curiosity and engagement. Keep it simple: one problem, one solution, one call-to-action (CTA). 💡 Pro Designer Tip: Always include your logo in a subtle corner—it builds brand recall, even for non-clickers. 👉 Your Next Step: Audit your current static ads against these 5 designs. Which one are you missing? Scaling in 2025 isn’t about reinventing the wheel—it’s about mastering the fundamentals. If you’d like to see real examples of these designs in action, let me know in the comments. I’ll share a few of our top-performing creatives! Let’s keep testing, learning, and scaling smarter. 🚀

$6k/mo to $28k/mo in ad spend within 3 months 🚀 Here's the creative stack I used to help this skincare brand grow. Before: - Low creative testing - No iteration on winners - Relying on UGC alone   After: - Consistent creative testing - Creative variety + heavy static production - $213k in revenue within 90 days Here are the things that worked: 1. Heavy testing of customer testimonials The Scandinavian market is skeptical about everything. Building social proof is extremely important. People trust other people. Testimonial statics captured a third of the total ad spend. 2. Educational content I see it as a trend in many of my accounts that longer-form educational ads crush. And not even mentioning the product in the 1st half of the video. Especially for older audiences, who tend to watch longer-form ads. 3. Iterating the winning concepts Once I found the creative styles that worked, I doubled down. Testing different headlines, copy, and design elements. Allowing for squeezing the most juice out of the already working concept and angle. The results: -$137k revenue in 90 days - 2.5x average ROAS - Implemented creative testing & production systems