Tips for Creating Engaging Online Ads

Creative testing is your secret weapon on Meta. Here's my approach. (1) Crank Out Quality Ads - Produce as many ads as possible while maintaining high quality. Avoid creating low-quality ads just to increase volume. Have a hypothesis you want to test - whether it's a visual hook, trending audio, or a new creator - to gather learnings. (2) Track Every Ad - Use a standard naming convention to keep track of all your ads. This helps in analyzing performance over time. You don't want to look back in the last 90 days to try to see which hooks, scripts, creators, concepts, etc are your best building blocks. (3) Creative Diversity - Test various types of ads – static, video, UGC, 3D motion, AI-generated, and even "ugly" ads. The goal is to have a diverse set of creatives. They look different but also speak to different levels of awareness. Different offers, angles, headlines, scripts, etc. (4) Allocate Budget for Testing - Dedicate 10-25% of your marketing budget to creative testing. Increase this percentage if you're just starting out. Know that this will inflate your CPA but the winning creatives that come out will take your ad account to new levels. (5) Isolate Variables - Conduct 'ad set tests' to isolate variables. Ensure each test gets enough data, around 30 conversions in a week, to be more confident. If possible, you can test in lower cost GEOs, on Android, or Tiktok. (6) Monitor Spend - The ad that gets the most spend is a strong signal of its effectiveness. Keep an eye on where your budget is going. It's a good sign that this ad can scale if you port it over into your evergreen/BAU campaigns. (7) Always-On Testing - Testing should be a continuous process. Don’t stop after finding one winning ad. Keep the momentum going to discover new top performers. You need to build the muscle with constant reps. Creativity can be learned, I promise. It's fun too. (8) Volume Negates Luck - The more you test, the higher your chances of finding successful ads. This is just the reality now advertising on Meta and Tiktok. There is an exponential rise of video content on our screens. Trust me, it's going to get more difficult with AI-generated video. You need a reliable system to stand out and gain mind share. Solving this is the #1 opportunity for brands to grow efficiently heading into 2025. ___________________ P.S. - You can have both quality and quantity with Sovran

As a Facebook ads specialist who has served 210+ campaigns for coaches and digital product owners, I often get asked - "What's the most powerful type of creative to use?" Hands down, it's real user-generated content (UGC). I've seen single authentic testimonial videos generate 7+ million views and hundreds of thousands in sales. But it only works if the content is genuine. Fake or forced reviews quickly backfire by making audiences skeptical. After managing campaigns for 100+ coaches and consultants, here's why every business should be collecting and leveraging real UGC: 1. Using in ads - Real content performs better because it feels organic, not promotional. It builds trust by inspiring customers with peers' experiences. 2. Inspiring users to post - When customers see real people enjoying your product, they're much more likely to post user reviews themselves. This creates a viral effect. 3. Adding social proof - Display real customer photos, videos, and reviews on your website to establish credibility and reduce skepticism for researching buyers. Of course, the key question is - how do you generate authentic user content to begin with? Here are proven ways: 1. Incentivize users - Follow up post-purchase to thank customers and offer perks for posting video reviews. 2. Engage reviewers - Be the first to like and comment on their posts. Repost them. This shows you care and inspires more UGC. 3. Partner with influencers - Ask them to post honest reviews. This builds trust and credibility with their followers. Once you've built a library of UGC, incorporate it into ads and your website to boost conversions. In summary, incentivize and engage reviewers, collaborate with influencers, then repurpose that content across marketing. This cycle will separate you from competitors. Let's connect to discuss leveraging UGC for 7-figure campaigns! #campaignsuccess #facebookadsexpert

📣 Google Ads can be a game-changer for businesses, but only if your ad copy stands out. Here are some nuanced tips that often go overlooked: 🖋️ 1. Leverage the Display URL: Your Display URL isn't just a URL—it's an opportunity. Use it to reinforce your keyword or offer. Example: For a winter shoe sale, instead of using "/Shoes" as your URL slug, use "/WinterSale". 🔍 2. Embrace Power Words: Words like "Discover", "Unlock", and "Experience" can evoke curiosity and action. But use them judiciously. Example: "Unlock premium features with our Pro version." 📌 3. Prioritize First & Last Lines: Due to varying device sizes and ad extensions, the middle lines of your ad might get truncated. Ensure your first and last lines convey the core message. Example: First line: "Exclusive 48-hour sale." Last line: "Shop now & save 50%." 🎯 4. Test Emotional Appeals: Different audiences resonate with different emotions. Test ads that tap into fear, excitement, curiosity, or urgency to see what works best for your target. Example: For a cybersecurity product, "Protect your data from breaches" might resonate more than "Top-rated cybersecurity software." 📊 5. Use Numbers, But Be Specific: Numbers stand out, but specificity can boost credibility. Instead of "Save up to 50%", try "Save 47% on your order." 🔖 6. Segment with Ad Groups: Ensure your copy reaches the right audience by using ad groups effectively. Segment your campaigns based on specific services or products, tailoring the copy to each group's interests. Example: If you're a software company, have separate ad groups with tailored copy for "CRM solutions" and "Inventory management systems" to ensure precision targeting. With Google Ad Copywriting, the devil is in the details. It's not just about being seen, but about resonating in that split second to prompt a click. Dive into these nuances, test rigorously, and watch your click-through rates climb. #leadgeneration #googleads #businessgrowth

I’ve spent $25M+ on ecommerce ads this year. My job is to make them perform better. The truth is that it’s not that complicated. -> Make the ads better. -> Make the landing pages better. Here are 20 tactics I use to make that happen. Make the ads better: - Always use a thumb-stopping hook - Invert the introduction - Use a framework to tell a story - Cut anything that doesn’t advance the story - Sell a dream outcome - Demonstrate step-by-step how your product helps deliver the outcome - Edit with the heartbeat method - Research brand reviews to uncover new angles - Research competitor reviews for MOF/BOF content - Drive 1 key call to action Make the landing pages better: - The headline is everything - Tease your social proof above the fold - Summarize the 3 USP’s above the fold - Make the hero image sell the outcome - Define the problem in the most specific way possible - Ensure the page is skimmable - Inject an overwhelming amount of social proof - Leverage comparison charts - Address and explain away each objection - Drive it home with a no-brainer offer Ecomm marketers: what are some other ways you’re improving ad creative and landing pages?

Blaming the algorithm? 🤔 Think again. Your social media ads aren't converting, and it's not because of the mysterious algorithm changes. It's your strategy 🎯 Let's dive into why and how to fix it. 1. You're Talking, Not Listening 🗣️ → If your ads scream 'buy this' without understanding what your audience needs, you're missing the mark. The key? Listen more 🧏♀️ Engage in social listening to tailor your messages. 2. One Size Fits All? No More ➡️ → Generic ads are out. Personalization is in 👤 If you're not segmenting your audience and customizing your messages, you're throwing your budget into a black hole. 3. Ignoring the Journey 🛣️ → Not everyone is ready to buy NOW. If all your ads aim at immediate sales, you're neglecting those who are still considering their options. Create ads that cater to every stage of the buyer's journey. 4. Creative Fatigue Is Real 😴 → Using the same creative for months? Your audience is bored. Refresh your ad creative regularly to keep your audience engaged and interested. 5. Data? What Data? 📊 → Running ads without diving into the analytics is like flying blind. Track, analyze, and tweak based on data, not just gut feelings. 6. The Engagement Trap ❤️ → Engagement is great, but it's not the ultimate goal. Sales are 💰 Don't get so caught up in likes and comments that you forget the real objective. 7. Forgetting Mobile Users 📱 → If your ads aren't optimized for mobile, you're invisible to the majority of your audience. Mobile-first isn't an option; it's a necessity. Stop pointing fingers, adjust your strategy and see your ads perform. Identify one improvement area this week and share it here! Share your commitment in the comments! 👇 🔄 Like this? Repost P.S: Carousal design inspired by Ayesha Ameer 💜

This 19-second video from Hoover Vacuums raked in 57.9M views, 3.1M likes, and 216K+ saves. Here are 3 insights you can pull from it and apply to your ad creative strategy for your brand: 1. Don’t just be eye-catching, be thumb-stopping. Nobody cares about your product. They care about what your product can do for them. Don’t just tell them, show them in a convincing way. This video leaves no doubt about the vacuum’s capability. 2. Trust people to come up with good ideas. I guarantee this creative concept wasn’t drafted in a 2-hour brainstorming session on a whiteboard. Somebody probably said, “You know what would be funny…” and that was it. They use a relatable character, not a polished actor, and the scene feels down to earth. This is what we mean at Kynship when we say “authentic” creative. 3. Basic concepts still rock. There’s no need to overcomplicate content or expect UGC to be over-produced. The video narrative is simple: have an urgent problem (soda explosion), suspense (how are they going to clean it up?), and a resolution (product doing its job to solve the issue). It gets to the point, it’s satisfying to watch, and it plays into a successful content style (ASMR). So if you’re looking for “winners” in your paid ads, remember: 1. Eye-catching AND thumb-stopping 2. Trust people’s creativity 3. KIS - keep it simple If you like content breakdowns like this, make sure to follow me Taylor Lagace because I dive into concepts like this every week.

7 Ways to Create More Impactful Ads Here are seven key concepts we make sure are in ALL our ads from over 8 years of trial and error 🧵 1. Know Your Audience Inside and Out You have to know who you’re talking to. Dig deep into their pain points and desires. The more you understand your audience, the more your ads will hit home. Trust me, taking the time to really get your audience pays off big time. 2. Make ‘Em Laugh Don’t be afraid to use humor, especially if it’s self-deprecating. It makes your brand relatable and human. A little humor goes a long way in making your audience feel connected to your brand. 3. Promise Big, Deliver Bigger Be confident in what you’re offering. Make bold promises that set you apart from the competition, but make sure you can back them up. I’m all about making strong claims and then delivering. Your audience will respect you for it. 4. Spin a Good Story Everyone loves a good story. Make ads that tell a story, even if it’s a simple one. It’s all about connecting with your audience on an emotional level. Share a journey, a challenge, or a success. Stories make your ads memorable. 5. Let Your Personality Shine Infuse your ads with personality. Whether it’s humor, boldness, or empathy, a strong personality helps your message stand out. I always try to let my personality shine through in my ads. 6. Keep It Real Keep it real in your messaging. Honesty and relatability build trust with your audience. Authenticity is key to creating a genuine connection. People can spot a fake a mile away, so always keep it real. 7. Nail the CTA Your ads need a clear, compelling call to action. Tell your audience exactly what you want them to do next. Don’t be shy. Guide them to the next step. By applying these seven strategies, you can create ads that capture attention. Be bold, use humor, tell a story, and always keep your audience at the heart of your message. Follow me at Kody Nordquist for more insights on creating impactful ads and growing your brand.

One of the most difficult tasks for any marketer is coming up with ideas for new content, and ad creatives are no different. Here are 5 tips I follow to come up with new ad creative ideas in minutes: 1. Communicate with your audience - Your audience is your best resource for ideas. The questions they ask are the best tools you have to come up with new ideas for conversion-driven content. - Use resources like product reviews and social media comments to see what people are curious about, and base your creatives on answering their questions. 2. Keep up with the industry Your competitors have similar goals, products and audiences as you - meaning you can draw inspiration from their creatives. Ask yourself: - “How are people reacting to this creative?” - “What elements do they like about it?” - “How can I put a spin on it for my brand and products?” 3. Leverage AI tools - There are more and more AI tools that can help you iterate previous ad creatives and give you new ideas based on your customer’s pain points. - One AI tool that I recommend is Atria. Atria has the world's largest ad library that you can use to generate new ideas for your ad creatives. 4. Explore “bad” ideas - We have a natural tendency to come up with lots of ideas, but throw out everything except those that are “perfect”. Instead, learn to get comfortable with ideas that might seem "bad". Tinker with them, adapt them, and turn them into something more interesting. - It’s okay to test out every idea you have, even if it might be bad. The good and bad ideas can give you more data to leverage when finding the creative that works. 5. Identify unique selling propositions - For every 1 product, there are 1000 different reasons why a customer might use them. Put yourself in their shoes, and imagine all the different reasons why someone might use your product. - Keep going back to your product or service and find new features or benefits that you can highlight to different target audiences. The best marketers know how to create a system around inspiration. Instead of waiting for inspiration to strike, use these methods to take control of your imagination and creativity. You never know when one product review, one bad idea, or one AI tool may spark an ad creative idea that takes your brand to the next level. 

Your ads might be good, but is your creative resonating? Standing out isn't about shouting louder; it's about being clear, relevant, and genuine. Here's how you can ensure your creative hits home: 1. Visual Impact 🎨 Every ad creative starts with: - Bold visuals that stop the scroll - Imagery that tells a story in seconds - Colors and designs aligned with brand identity 2. Emotional Connection 🖤 People buy with their hearts: - Use authentic stories to connect - Evoke emotion - Build trust, not just transactions 3. Simplify Messaging 📣 In the digital age: - Be concise, be clear - Avoid jargon (simple is always better) - Make your message easy to undersatnd 4. Test & Iterate 🔄 Never settle: - A/B test different versions - Use data, not just gut feeling - Continuously improve based on feedback 5. Align with platform & Audience 👥 Every channel is unique: - Tailor creative based on platform norms (YT doesn't work on TikTok) - Understand audience behaviors and preferences - Craft copy that speaks directly to them Good ads bring attention. Great creative keeps it. - Share this post if it resonated with you!

Effective Facebook advertising requires a strategic approach, with each element playing a crucial role in campaign performance. Let's explore the key components, prioritizing their importance for optimal results. 1. Offer: The Core Value Proposition At the heart of any successful Facebook ad lies a compelling offer. Clearly communicate the value proposition you're presenting to your target audience. Whether it's addressing a pain point, showcasing a unique product feature, or promoting a special discount, ensure the offer is positioned as a solution that resonates with your ideal customer. 2. Creative: Capturing Attention High-quality visuals are essential for stopping the scroll and grabbing user attention. Utilize professional-looking images or engaging video content that visually represents your offer. Remember, strong visuals can significantly enhance brand recall and message retention. 3. Headline: The Concise Pitch Craft a concise and impactful headline that effectively communicates the core benefit of your offer. Utilize clear, action-oriented language that piques user interest and compels them to learn more. 4. Targeting: Reaching the Right Audience Leverage Facebook's powerful targeting options to ensure your ad reaches the most relevant audience segment. This includes accurate pixel setup and defining your ideal customer profile based on conversions and data in the account. 5. Format: Testing is Key Facebook offers a variety of ad formats, including single images, carousels, videos, and collections. Consider the nature of your offer and target audience when selecting the optimal format. Experimentation is crucial to determine which format yields the best results for your specific campaign goals. 6. Primary Text: Expanding on the Offer The primary text provides an opportunity to elaborate on your offer and its key benefits. Clearly articulate the value proposition in a concise and persuasive manner, highlighting the features and solutions that address your target audience's needs. 7. Call to Action: The Clear Directive Include a clear call to action (CTA) that instructs users on the desired next step. Whether it's "Shop Now," "Learn More," or "Download Our Guide," a strong CTA removes any ambiguity and encourages user engagement. 8. Description (Optional): Additional Information The description field offers space for supplementary details that may not fit within the primary text. Utilize this area strategically to provide additional product information, highlight customer testimonials, or showcase awards and recognition. By prioritizing these elements and tailoring your approach to each campaign, you can create effective Facebook ads that resonate with your target audience and achieve your desired marketing objectives. What are your best practices for crafting successful Facebook Ads? Share your insights in the comments below!