How to Create Viral LinkedIn Posts

How I create LinkedIn content with AI (without sounding like a cringey robot). I've spent over 50+ hours experimenting with AI content creation tools. From writing full blog posts with GPT4, to generating articles with Claude, to crafting social posts with Jasper, Copy.ai, Rytr, etc. The biggest lesson I’ve learned: 📌 The best content still requires human thought leadership. AI is an incredible tool for content creation. There’s no doubt about that. But - it lacks the original ideas that capture attention and spark sharing. 💡 As a creator myself, this is the process I follow to leverage AI as a tool, while still leading with original human insight: 1/ Have an original idea or observation yourself first. This is the creative spark AI cannot provide. Store this in a content database (I use Notion) 2/ Use AI to help structure and write first draft from your idea. Prompt tools like Anthropic to expand on angles, talking points, and unique perspectives. (think: meeting notes, personal stories, that one thing you’re struggling with right now) 3/ Refine the draft yourself. This is key. Fix any holes in logic. Expand on key points. (most people skip over this part) 4/ Use AI to make the final version easier to read. But stay true to the original human idea. (I use Hemingway to make my posts grade 5 reading level) The result is content with the viral potential of AI, grounded in original, thoughtful human ideas. AI is an incredible tool. But too many people are still using it the wrong way on this platform. Truly good content requires human creativity. Full stop. ✴️ My takeaway: In this wild age of GenAI, personal stories and experiences are the ONLY way to create unique, human content that actually stands out. Combine your own personal stories + AI to create high-impact content. --- If you want to grow on LinkedIn in 2024 but struggle to put out high-quality content consistently, I post 5x per week about how to use AI Automation systems to help scale content processes. 🛎️ P.S. This post was created with the help of my Content Co-pilot AI tool. I spent 10 minutes typing the half-baked idea. Hit “GO”. Spent 20 minutes polishing the draft + building visual. And then hit “Post”. DM me “Co-pilot” if you want to try it for yourself. Have a great rest of the week y’all.

I had a LinkedIn post go viral. And I know why… Usually, a good post for me gets 1,000 impressions, but this one got 130,000+ impressions. So for me, that’s definitely viral 😊. I also read an article that said over 100k was viral too, so there you go, internet proof. But here are the reasons why: 1. A great hook I’m a little bit of a marketing nerd, so I’ve read for years about the power of your first line. When I write a post, I always think about how to best grab people’s attention and create some intrigue to get the “see more” click. For my viral post, this was my hook: “I beat out 3,570 other applicants to get an interview without knowing a soul at the company. I was as shocked as you are, but it wasn’t by accident.” The first line creates intrigue, and the second reveals there’s something to learn. In fact, it’s even better than my hook to this post 🤷♂️ 2. A good winning story People love stories, but especially when the underdog wins. I don’t always have these, but when this one came along, I doubled down to get the most out of it. It was fun writing it, and I think people just enjoyed reading it, so they were more likely to engage with it too. 3. A meaningful topic that connects There’s no doubt that many of those reading on LinkedIn are looking for work. So, my story on how I succeeded in my job search resonated with a lot of readers. You may have a good hook and story, but if no once cares about the topic, it won’t go that far. 4. Positive There’s a lot of negativity about job searching on LinkedIn. I agree that you need to be real, but it’s been a goal of mine to focus on the positive and help people’s perspectives shift upward. People like sharing good news. Bad news, not as much. ---Now here’s the real accelerant: 5. I promoted an influencer Part of my story included a LinkedIn influencer’s advice, so I gave him props for it. Little did I know he had over a million followers. 🤑 So when he commented on my post, things went crazy. Before his comment I had a couple hundred impressions. After his comment I was getting 1,000 - 2,000 more PER HOUR. Even though I had the other elements of a good post, I definitely wouldn’t have gotten near the amount of eyeballs without attention from his huge following. This is hard to plan for and tagging famous people too much can have negative consequences. But in this case I had a positive story about a win that people cared about, and it made someone else look good. I hope this list helps you think through how to improve (or start) your own posts. And sorry, I’m not LinkedIn famous, so I won’t be much help there.

Here’s one of my favorite client case studies of 2023: Client’s before status: 2,866 LinkedIn followers, an average of 19 likes per post. Her game-changer: A succinct post on her professional expertise - no direct mention of her company. The post went viral - 720,000 views on that single post 🔥 But what was even more amazing was her post-viral growth: 🔥 3X increase in leads 🔥 53% jump in her follower base 🔥 Revenue went up $450,000 in one week 🔥 New posts consistently average 139 likes - a 7.3X improvement. Having a viral post is awesome for your business. But here’s the thing - you can’t control virality. You can, however, dramatically improve your odds. Our client had written about her expertise before. Here’s what changed: We helped her go from posting 3 times a year to 3 times per week. She didn't just aim for a one-time viral hit; she invested in building a robust, engaged audience. In doing so, she created the conditions for better LinkedIn success - with or without viral posts. Viral moments will always be unpredictable. But the best practices for LinkedIn are reliable: Consistently deliver valuable content and maintain a reliable presence for your audience. That's the foundation of true influence and long-term success on LinkedIn.