How to Create Viral Content for Businesses

As a Facebook ads specialist who has served 210+ campaigns for coaches and digital product owners, I often get asked - "What's the most powerful type of creative to use?" Hands down, it's real user-generated content (UGC). I've seen single authentic testimonial videos generate 7+ million views and hundreds of thousands in sales. But it only works if the content is genuine. Fake or forced reviews quickly backfire by making audiences skeptical. After managing campaigns for 100+ coaches and consultants, here's why every business should be collecting and leveraging real UGC: 1. Using in ads - Real content performs better because it feels organic, not promotional. It builds trust by inspiring customers with peers' experiences. 2. Inspiring users to post - When customers see real people enjoying your product, they're much more likely to post user reviews themselves. This creates a viral effect. 3. Adding social proof - Display real customer photos, videos, and reviews on your website to establish credibility and reduce skepticism for researching buyers. Of course, the key question is - how do you generate authentic user content to begin with? Here are proven ways: 1. Incentivize users - Follow up post-purchase to thank customers and offer perks for posting video reviews. 2. Engage reviewers - Be the first to like and comment on their posts. Repost them. This shows you care and inspires more UGC. 3. Partner with influencers - Ask them to post honest reviews. This builds trust and credibility with their followers. Once you've built a library of UGC, incorporate it into ads and your website to boost conversions. In summary, incentivize and engage reviewers, collaborate with influencers, then repurpose that content across marketing. This cycle will separate you from competitors. Let's connect to discuss leveraging UGC for 7-figure campaigns! #campaignsuccess #facebookadsexpert

How I create LinkedIn content with AI (without sounding like a cringey robot). I've spent over 50+ hours experimenting with AI content creation tools. From writing full blog posts with GPT4, to generating articles with Claude, to crafting social posts with Jasper, Copy.ai, Rytr, etc. The biggest lesson I’ve learned: 📌 The best content still requires human thought leadership. AI is an incredible tool for content creation. There’s no doubt about that. But - it lacks the original ideas that capture attention and spark sharing. 💡 As a creator myself, this is the process I follow to leverage AI as a tool, while still leading with original human insight: 1/ Have an original idea or observation yourself first. This is the creative spark AI cannot provide. Store this in a content database (I use Notion) 2/ Use AI to help structure and write first draft from your idea. Prompt tools like Anthropic to expand on angles, talking points, and unique perspectives. (think: meeting notes, personal stories, that one thing you’re struggling with right now) 3/ Refine the draft yourself. This is key. Fix any holes in logic. Expand on key points. (most people skip over this part) 4/ Use AI to make the final version easier to read. But stay true to the original human idea. (I use Hemingway to make my posts grade 5 reading level) The result is content with the viral potential of AI, grounded in original, thoughtful human ideas. AI is an incredible tool. But too many people are still using it the wrong way on this platform. Truly good content requires human creativity. Full stop. ✴️ My takeaway: In this wild age of GenAI, personal stories and experiences are the ONLY way to create unique, human content that actually stands out. Combine your own personal stories + AI to create high-impact content. --- If you want to grow on LinkedIn in 2024 but struggle to put out high-quality content consistently, I post 5x per week about how to use AI Automation systems to help scale content processes. 🛎️ P.S. This post was created with the help of my Content Co-pilot AI tool. I spent 10 minutes typing the half-baked idea. Hit “GO”. Spent 20 minutes polishing the draft + building visual. And then hit “Post”. DM me “Co-pilot” if you want to try it for yourself. Have a great rest of the week y’all.

Here’s one of my favorite client case studies of 2023: Client’s before status: 2,866 LinkedIn followers, an average of 19 likes per post. Her game-changer: A succinct post on her professional expertise - no direct mention of her company. The post went viral - 720,000 views on that single post 🔥 But what was even more amazing was her post-viral growth: 🔥 3X increase in leads 🔥 53% jump in her follower base 🔥 Revenue went up $450,000 in one week 🔥 New posts consistently average 139 likes - a 7.3X improvement. Having a viral post is awesome for your business. But here’s the thing - you can’t control virality. You can, however, dramatically improve your odds. Our client had written about her expertise before. Here’s what changed: We helped her go from posting 3 times a year to 3 times per week. She didn't just aim for a one-time viral hit; she invested in building a robust, engaged audience. In doing so, she created the conditions for better LinkedIn success - with or without viral posts. Viral moments will always be unpredictable. But the best practices for LinkedIn are reliable: Consistently deliver valuable content and maintain a reliable presence for your audience. That's the foundation of true influence and long-term success on LinkedIn.

I've never talked about this on LinkedIn but about 8 months ago I decided to start making dad-inspired comedy content. I've always wanted to create content more than I want to consume it, and now that I work with so many creators with Can-Am / BRP, I felt this magnetic pull towards it. "Not doing it" was no longer an option for me. So, I jumped in. After 8 months, I've had over 24M views across Instagram, TikTok, Facebook and YouTube (20M of that has come in the last six weeks). The video below is the one that really changed everything, generating 17M views to date on Instagram (note: it's not dad-related but I began playing in the "nostalgia" space as well which has been fun/effective). I've been working in marketing and social media for over a decade, but the last 8 months have been a CRASH COURSE in today's social media world. Here are my learnings so far: 1. The algorithm...ohhh the algorithm. How can I best explain it? To me the algorithm is like a river - there are currents ("going viral") and there is still water ("not going viral"). Our videos are like sticks that we throw into the river from the shoreline. The hope is that our sticks land in a section of the river where there's a current, because that's where the magic happens. But often times our stick just floats there doing nothing. Is it total luck? Luck plays into it yes, but if you're throwing bad sticks or even rocks, they're not gonna do a thing - they may even sink to the bottom. Use good sticks. 2. The content HAS to be one of three things: entertaining, educational, or inspirational. It can be more than one, but if your content isn't checking any of those boxes, you need to re-evaluate. What are you trying to do? Be intentional. 3. The day you post and time of day definitely matter. Another analogy for you! I see it as fishing. You could probably catch a fish at any time of day, but wouldn't you rather fish WHEN and WHERE you know the fish are?? For example, the highest engagement on Instagram is in the mornings, Monday through Wednesday, with Thursday and Friday tapering off a bit. Weekends are slower (people not checking their phones as much), but then again the highest performing video I've ever posted was posted at 6:15pm on a Saturday night. Again, if the bait is good enough, the fish will find it. 4. Hashtags definitely help (it makes that stick more likely to float). I use the max amount on Instagram and Facebook, probably 10-15 on YouTube and 5-6 max on TikTok. 5. Using trending audio goes a long way. River currents, fishing...you get the idea. 6. It pains me to say this as originally I liked making longer videos (over :60) but it's a short-video world right now. I find a healthy balance of short videos (under :15), mid-length (:15 - :40) and an occasional longer one (still under :60) works well for me. That's just a few that come to mind - I'll share more as I continue to learn. I will put my social channels in the comments if you'd like to follow along.