Building a Supporter Base Through Content

Nonprofits, if I had to build a high-impact donor pipeline today, this is what I would do: 1. Stop spending hours on endless cold emails. Start leveraging LinkedIn intentionally. Imagine this: You spend just 10 minutes a day engaging on LinkedIn, commenting on relevant posts, sharing quick updates, and responding to messages. Sounds simple, right? That small, consistent effort can make your nonprofit way more visible to corporate partners. Instead of: • Drafting long pitch emails that go unread. Try: • Leaving a thoughtful comment on a donor’s recent post. • Sharing a quick win from your nonprofit. • Tagging partners when celebrating a milestone. 2. Be strategic, not sporadic. Consistency builds credibility. Ten minutes a day adds up, not just in activity but in perception. Corporate donors notice the nonprofits that consistently share insights, updates, and impact stories. Instead of: • Dumping content once a month. Try: • Setting a daily routine: • 3 minutes engaging with existing partners. • 4 minutes commenting on posts relevant to your cause. • 3 minutes sharing a quick story or insight. 3. Make your profile a donor magnet. If your LinkedIn page looks neglected or outdated, donors might assume the same about your organization. Use those 10 minutes to keep your profile fresh: • Update your headline to reflect your mission. • Post a short update on a recent success. • Share an upcoming event or partnership. 4. Data-driven posts make an impression. Corporate donors love numbers. Use your quick daily check-in to share bite-sized data points: • “In the past month, we’ve served 500 meals to families in need.” • “Our community engagement grew by 30% this quarter.” 5. Connect with purpose. LinkedIn isn’t just for broadcasting, it’s for building relationships. Ten minutes a day, spent intentionally, can mean the difference between being noticed and being ignored. • Tag a partner to thank them for their support. • Highlight a corporate sponsor’s community initiative. • Join conversations on topics your donors care about. Consistent LinkedIn habits can make your donor pipeline thrive. Want to learn how to build a LinkedIn presence that attracts corporate partners? Comment “Pipeline” and I’ll be happy to provide you a free resource on our approach! With purpose and impact, Mario

If I was a nonprofit working really hard to raise more money from your email subscribers—this is the plan I'd run... 👉 STEP 1: Ask yourself the question: If I had a room full of 1,000 donors—what are 2-3 things I'd want them to hear (themes)? 👉 STEP 2: Start posting thought-leadership content on decided themes - 2-3x week - CTAs should be a combo of newsletter sign-ups and for engagement 👉 STEP 3: turn themes into long-form content (blogs/reports/virtual events) - email gate it so you have a built-in mechanism to grow your newsletter list - link back to other blogs/resources on your website when it makes sense 👉 STEP 4: create editorial newsletter for your ideal donor - send at least 1x/week - goal: be a must-read for your donor to feel impactful/like your work is solving a big problem  - think of your newsletter as a product, not just a marketing drip - work smarter, not harder by repurposing your social content inside your newsletter.  - other sections should be engagement sections to get people to click/vote in a poll/reply 👉 STEP 5: create additional social content to drive folks to your website & newsletter - post from company & executive/staff handles - while the social posts are meant to drive traffic to anchor content, they must be valuable on their own 👉 STEP 6: evaluate results and make adjustments as needed - are people opening, clicking, and engaging with your newsletters? - what social content is driving the greatest engagement and new followers? - what is driving the largest increase in quality email subs? - are people visiting your donation page and/or donating? 👉 STEP 7: make your prospect and donor pipeline very, very happy by doing the 10% more than 90% of other nonprofits won't do - educate and entertain - build trust 🤝 - get radical with your gratitude - segment to make your email subscribers feel super seen 👉 STEP 8: Repeat. If you have any questions about this content plan, sound off below. Also, if you love the strategy, but it feels like too much work—this is what MacKenzie and I do at Out in the Boons 5 days a week. Let me know if you want to learn more. 

Your biggest supporters want to share your content. You're just making it too hard. 📣 I watch nonprofits create amazing content that reaches nobody. Meanwhile, your built-in evangelists such as board members, staff, donors, and partners could be your most powerful tool. Here is how I build a simple amplification system: ✅ Create a monthly email to a list of amplifiers with 3 pieces of content to share ✅ DM specific posts for amplifiers to share and engage with ✅ Encourage folks to post specific content, using pre-written captions they can use or messaging they can get inspired by Make it easy for your loudest and proudest supporters to support your work. I've seen nonprofits triple their reach just by formalizing what already exists. Setting this up often takes 30 minutes to set up, most of that time being creating a list of names in a Google Sheet. Better content alone won't expand your reach. Mobilizing your existing network will.