Tips for Creating Memorable Brand Connections

The biggest mistake you're making in building your brand is hiding your story. One of the most critical steps to building your brand and the one many people get wrong - is taking complete and total ownership of your story. One of the first steps I have my clients take when they develop their brand is to write their story. When they share it with me, they are vulnerable and yet, often hide the most compelling parts of their stories from others. It’s tempting to hide parts of your story out of fear or shame, but the truth is, when we embrace every part of who we are, we unlock a sense of unshakeable confidence. Owning your story doesn’t mean sharing every detail or airing your dirty laundry. You don't have to share your darkest secrets to own your story. It’s about achieving 100% self-acceptance. When you do that, no one can use your story to shame you. Your self-acceptance is what will allow you to show up authentically, connect deeply, and build a brand that resonates with others. Storytelling creates a connection. People want to work with, do business with, and give opportunities to those they know, like, and trust. And by the way, it's not your achievements that make you relatable and likablele, it's your vulnerability. Here are a few tips for owning your story: ✅ Write It Down - Spend time reflecting and writing your story. Think about your experiences, challenges, and triumphs. Putting it on paper helps you process and identify the parts that matter most. ✅ Know Your Why - Consider why you’re sharing your story. Is it to inspire others, build trust, or show your expertise? Knowing your purpose will guide how you tell it. ✅ Identify Key Themes - What are the most important parts of your story that align with your personal brand? Focus on key elements and ensure they reflect the values you want to convey. ✅ Practice Telling It - Practice sharing your story in different contexts. The way you share with a potential client may differ from how you’d share at a networking event. Tailor it to your audience but always keep it real! ✅ Embrace Vulnerability Without Oversharing - You don’t need to disclose everything. Share enough to connect and build trust, but maintain boundaries that protect your comfort and privacy. The Latina LinkedIn Incubator I have been facilitating for the last 4 months has been working on sharing their stories and WOW, witnessing transformation in progress is powerful! When you fully own your story, you’re no longer just telling it - you’re living it with pride and purpose. Your story is waiting to inspire others. Will you own it?

Your product tells a story. It's not just about what it does, but what it represents. I once worked with a brand that made outdoor gear. They could have focused solely on technical specs and durability. Instead, they chose to highlight how their products enabled people to connect with nature and find peace away from modern stresses. This approach transformed their entire customer experience. Product descriptions went beyond features to paint a picture of serene campsites and soul-nourishing hikes. Imagery showcased real people using the gear in breathtaking natural settings, not just studio shots. Even their packaging told a story, using recycled materials and including notes about environmental conservation. Every touchpoint reinforced their mission of fostering a deeper connection with the outdoors. The key is authenticity. Your product should be a physical manifestation of your brand's values and purpose. When done right, it becomes more than just an item - it's a vehicle for the change you want to see in the world. Look closely at your offerings. How can they better embody your mission? What story are they telling your customers? Make your products a tangible expression of your brand's ethos, and watch as customers connect on a deeper level.

Brand is not your logo. It’s the story people tell when you leave the room. I see brands spend big on fancy logos and forget what really sticks. People remember how you make them feel. Not your font. Not your color palette. Not that shiny symbol on your business card. Let’s talk about what they DO remember: → Your story. → Your voice. → The way you show up, again and again. Storytelling is where the magic happens. A strong brand tells a story that people want to repeat. It’s the WHY behind your business, not just the what. It’s the feeling you spark in every touchpoint. Tone matters too. Are you playful? Serious? Inspiring? Your tone shapes how people see you. Keep it the same everywhere—website, socials, emails, even your DMs. Consistency? Oh, it’s HUGE. Consistent brands get remembered. It takes 5–7 impressions before someone really knows your brand. (Yes, I counted. Ask my clients. ) Stats don’t lie: - 89% of B2B marketers say brand awareness is the top goal. - 50% of people follow at least one brand on social media. - Consistent messaging = 23% more revenue. Now, let’s make it real. We worked with a client at WSI who had a forgettable logo, but an amazing story. We helped them share that story across every channel, with the same tone and vibe. Result? Their engagement jumped, customers started sharing their OWN stories, and the brand stuck. People buy brands that FEEL real to them. Not brands that only look good. Ask yourself: What story are people telling about your brand when you leave the room? Is it the one you want them to tell? Reflect, refine, and remember: your brand lives in their minds, not your logo file. Want more on building unforgettable brands? Check out our latest case studies at WSI.

𝐘𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝 𝐢𝐬𝐧’𝐭 𝐣𝐮𝐬𝐭 𝐚 𝐥𝐨𝐠𝐨—𝐢𝐭’𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐮𝐥𝐝 𝐦𝐚𝐤𝐞 𝐩𝐞𝐨𝐩𝐥𝐞 𝐟𝐞𝐞𝐥 𝐬𝐨𝐦𝐞𝐭𝐡𝐢𝐧𝐠. In the latest episode of 𝐁𝐫𝐚𝐧𝐝 𝐂𝐡𝐚𝐦𝐩𝐢𝐨𝐧𝐬, I joined co-host JANINE HOGAN and branding experts Jacque Lee (Silva Screen Printing) and TUAN TU (Covet Branding) for a lively discussion on creating brands that don’t just stand out but stick in today’s competitive marketplace. Here’s what we uncovered: ✨ 𝐂𝐥𝐚𝐫𝐢𝐭𝐲 𝐢𝐬 𝐊𝐞𝐲 Many companies struggle to define their value proposition. As Janine shared, if you don’t know what problems you solve or how to communicate that, your message will miss the mark. It starts with crystal-clear messaging. 👕 𝐁𝐫𝐚𝐧𝐝𝐞𝐝 𝐀𝐩𝐩𝐚𝐫𝐞𝐥 𝐚𝐬 𝐚 𝐖𝐚𝐥𝐤𝐢𝐧𝐠 𝐁𝐢𝐥𝐥𝐛𝐨𝐚𝐫𝐝 Jacqueline highlighted how branded apparel goes beyond looking good—it’s an extension of your story. From trend analysis to design, ensuring your message resonates with your audience is essential for success. 🗣️ 𝐃𝐢𝐬𝐭𝐢𝐧𝐜𝐭𝐢𝐯𝐞 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠 𝐃𝐫𝐢𝐯𝐞𝐬 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐢𝐨𝐧 Wan reminded us that a brand’s voice, visuals, and tone must align to build recognition and trust. A compelling, consistent story is what creates that emotional connection customers crave. 💡 𝐀𝐜𝐭𝐢𝐨𝐧𝐚𝐛𝐥𝐞 𝐓𝐚𝐤𝐞𝐚𝐰𝐚𝐲𝐬 𝐟𝐨𝐫 𝐋𝐞𝐚𝐝𝐞𝐫𝐬 𝐚𝐧𝐝 𝐒𝐚𝐥𝐞𝐬 𝐏𝐫𝐨𝐟𝐞𝐬𝐬𝐢𝐨𝐧𝐚𝐥𝐬: 𝐊𝐧𝐨𝐰 𝐲𝐨𝐮𝐫 “𝐰𝐡𝐲.” A strong brand starts with understanding your purpose and the problems you solve. 𝐈𝐧𝐯𝐞𝐬𝐭 𝐢𝐧 𝐜𝐨𝐧𝐬𝐢𝐬𝐭𝐞𝐧𝐜𝐲. From your logo to your messaging, everything should tell a cohesive story. 𝐄𝐧𝐠𝐚𝐠𝐞 𝐞𝐦𝐨𝐭𝐢𝐨𝐧𝐚𝐥𝐥𝐲. People don’t just buy products—they buy the connection your brand offers. 💬 𝘔𝘺 𝘌𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦: I’ve seen firsthand how aligning your brand story with your audience’s needs can drive trust, loyalty, and growth. Whether through creative branding strategies or consistent messaging, success starts with clarity and connection. 𝐖𝐡𝐚𝐭 𝐝𝐨 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤 𝐦𝐚𝐤𝐞𝐬 𝐚 𝐛𝐫𝐚𝐧𝐝 𝐮𝐧𝐟𝐨𝐫𝐠𝐞𝐭𝐭𝐚𝐛𝐥𝐞?Let’s dive into the conversation below! #BrandingStrategy #EmotionalConnection #StorytellingInBusiness #BrandChampions ♻️ Repost to help your network grow 🚀 Follow Howard Wolpoff, MBA for more like this Hit the 🔔 if you enjoy my content. 📽️ Video credit: The Buzz Daily News Network