How to Show Authenticity in AI Demonstrations

Do you want to post more on LinkedIn but feel short on writing time—and worry that using GenAI feels inauthentic? If you've struggled with feeling that using AI is cheating, you should know you *can* create authentic, value-filled posts with ChatGPT's assistance -- in less time. In my latest newsletter, I explore these five key takeaways: ✅ Use AI for ideation—not execution. Consider AI as a savvy intern rather than a highly skilled copywriter. Yes, use ChatGPT to generate ideas or structure your thoughts. But the final draft? That should come from YOU – not AI. ✨ A Harvard Business School study found that AI acts as a “cybernetic teammate,” allowing us to produce quality work faster. ChatGPT and Claude make great brainstorming buddies. ✅ Infuse your content with unique insights. Generic listicle AI posts often fail to establish thought leadership. When you can incorporate your personal experiences, case studies, or professional opinions, you provide insight into your expertise and personality.  ✨ Sharing specific anecdotes or perspectives differentiates your content and fosters deeper connections with your audience. Think about the last thought leader you “clicked” with and how much of their writing you read. Yup. You can have fans like that, too. ✅ Craft a hook that mirrors your voice. Using a generic hook that some tech-bro uses won’t help YOU if it doesn’t feel authentic – even if their post has over 1,000 likes. The best hooks draw your readers in, introduce your topic – and sound like you. If you’re stuck., ChatGPT or Claude can give you different hook variations in seconds.  ✨ Don’t ignore your hook or outsource it to a robot. The best hooks draw you in with a statistic, personal story, or lesson learned. ✅ Address the needs of a specific audience member. You’re not writing for all one billion of LinkedIn’s members. Instead, think of writing to an audience of one – like you’re writing an email, but longer. :) ChatGPT or Claude can help you create a reader persona document if you don't have one.  ✨ Focusing on individual concerns demonstrates empathy and positions you as a problem-solver within your network. ✅ Make your content sound like you—even with AI assistance. Yes, ChatGPT can replicate your writing style. But it can’t replicate your snark, fantastic insight, or fun phrasing. I use AI for a rough draft pass and then rewrite the main points in my voice. That way, my content always sounds like me, and I give my readers exactly what they expect. ✨ Don’t take chances with your content’s tone and feel. Let ChatGPT help write the content, but make sure you edit it and make it sound like you. 💬 How have you integrated AI into your content creation process while maintaining authenticity? Share your experiences in the comments below. #SEOCopywriting #GenAI #ContentMarketing

The most frequent question I’ve been getting from marketers is ‘how do we use AI and still stand out?’ Most marketers are using AI to save time and are losing their brand voice. The key is to use AI to sound more like you... In the last 6 months, I’ve helped dozens of businesses match their authentic voice, so they can reach more people without losing the soul behind their brand. If you don’t evolve how you use these tools, AI will replace parts of your marketing. But if you get clear on your brand voice and strategy, AI becomes your amplifier, not your downfall. Here’s what I’ve learned about using AI to scale trust, not just content: 1. AI is only as good as you train it.  If you feed AI generic inputs, you’ll get generic outputs. I upload my past posts, publications, podcasts, and even phrases like "WERK Your Brand" so AI learns how I actually sound. The more intentional you are with training, the more authentic your content stays. 2. AI is a tool, not your voice.  Yes, AI can draft faster than you ever could. But raw AI copy lacks soul. Every piece of content I publish requires human refinement. That final edit is where your expertise, personality, and connection come through. 3. AI can hallucinate, don’t over trust it.  AI is smart, but it’s not always right. I’ve seen it generate facts that aren’t real and suggest ideas that don’t align with brand strategy. Use AI to spark ideas but always check its work. You are the strategist; AI is just the assistant. None of this matters if your audience doesn’t feel you behind the words. If you're trying to navigate AI without losing your magic, I'm here for that conversation. Drop a 💜 or DM me. #AI #ContentStrategy #LIPostingDayApril   

We’re living in a world where AI can write, design, summarize, translate, and brainstorm, but it still can’t anticipate that your stakeholder will ask, ‘Can we make the CTA pop more?’ for the third time. But here’s the catch: AI can assist your voice, it shouldn’t replace it. If you’re navigating how to stand out without blending in with a sea of AI-generated sameness, here are a few ways I’ve been keeping things human. 1️⃣ Lead with your tone of voice Whether you’re writing a caption, an email, or a case study, your voice is your fingerprint. Use words you actually say. Embrace your quirks. 2️⃣ Design with personality Add colors, fonts, and layouts that match your energy. Whether your vibe is minimalist and moody or punchy and playful, your visuals can do a lot of talking before you even say a word. 3️⃣ Use AI as a co-pilot, not a ghostwriter I use AI to start the idea, not to be the idea. I edit, shape, and sprinkle in personality until it feels like something I’d say. 4️⃣ Show your face Whether it’s behind-the-scenes photos, messy sketches, or a video of you sharing your thoughts, that’s all you! 5️⃣ Inject YOU into the process Don’t just share the polished result, share the “why,” the lessons learned, or even the things that didn’t work. People connect to the human behind the pixels. AI can scale your ideas, but it’s your authenticity that makes people remember them. Curious to hear, how are you balancing AI support with staying true to your "brand”?