Tips for Mobile-Friendly SEO Design

Just had a frustrating experience trying to download a report on my cell phone and it got me thinking...📱🤔 In this increasingly mobile world, our content needs to be easily accessible on handheld devices. If it's challenging to fill out a form or adjust the content for a smaller screen, users are likely to bounce, just like I did. Imagine you've crafted a compelling piece of content, yet your audience struggles to engage because the mobile experience is subpar. What a missed opportunity! Not only does this affect your engagement rates, but it can also negatively impact your brand image. 😕📉 So here are a few pointers to ensure your content is mobile-friendly: 1️⃣ Responsive Design: Opt for a website design that automatically adjusts to the screen size of the device being used. 2️⃣ Simple Forms: If you're using forms, keep them simple. The fewer the fields, the better. 3️⃣ Optimize Images and Videos: Make sure images and videos load quickly and correctly. No one enjoys squinting at a blurry picture or waiting for a video to buffer! 4️⃣ Readable Text: Choose fonts and sizes that are easy to read on a small screen. Your audience should be able to read your content without having to zoom in. Creating mobile-friendly content isn't just an option, it's a necessity. By prioritizing a smooth mobile experience, we not only meet our audience where they are, but we also create a positive user experience that can significantly boost engagement and conversion rates. So, let's create content that's as mobile as our audience is. 🚀📲 #MobileMarketing #UserExperience #ContentStrategy

In 2023, mobile users make up approx. 50%-60% of website traffic. The problem is that a lot of Shopify sites are not optimized for mobile use which reduces their conversion and increases bounce rates. Here are 6 ways to optimize your Shopify site to be more mobile-friendly 1) Minimize Images Images account for most of the downloaded bytes on your site. Compress any crucial images on the site to reduce the number of bytes that need to load. (You can do this without compromising on the quality). 2) Lazy loading To add to the first point, lazy loading is a great way to reduce any extra downloaded bytes. Make sure to allow important images to only load above the fold and allow them to be visible as the user scrolls below the fold. 3) Reduce Re-directs Reduce as many redirects as you can. Each redirect slows down the site and disrupts UX. 4) AMP Implementing accelerated mobile pages makes your site pages load faster because it strips down the HTML and uses a streamlined version of CSS. This also gives you more room for more responsive images and design without impacting site speed too much. 5) Optimized Search Engine If your site has a search engine (most do), optimize it to adjust the device screen instead of having the user adjust it to their screen. Allow for auto-suggest and ensure that the results are accurate. 6) Pop-ups (be cautious) Pop-ups are not always the best because they can impact SEO and UX. However, implementing them at the right time can be beneficial. If you do, make sure it's optimized to fit the user's device screen and doesn't overwhelm them. Prioritizing the mobile experience for your customers can improve UX and increase conversion. Your main focus should be on design considerations, performance improvements, and regular testing. Monitor your site’s performance to make sure it's fast and easy to use.

Over 50% of global web traffic is now generated from mobile devices. So make sure your website is optimized for mobile traffic. The most common issues I see on mobile sites from small businesses: 🎈Pop-Ups Yes, they can be helpful for asking for emails or promoting a deal, but all too often they are blocking navigation or impossible to exit out of on a phone. 🖼️ Images We’ve all see images that are stretched, cut-off, covering text. ⚖️ Element & Font Sizes So many times you’ll see buttons that become funny shaped and the text is half in the button, half overflowing. Or you are constantly zooming in on a site because the font is so small. So how can I help prevent these issues? ✅ Review your Google Analytics to get an understanding of how much of your traffic comes from mobile. ✅ Even with website builders that are auto responsive, review the site in both desktop and mobile form. ✅ Send the link to friends/colleagues who have other sizes and types of phones to review. (There are also websites that will show you on tons of screen sizes, but many of them cost $) ✅ Simple tends to be easier to make responsive, so if you aren’t hiring a web developer less is more in terms of the design of your site. ✅ Review regularly because things change and even small updates to your site can impact the mobile layout.

A great ad without an optimized landing page is like a rocket ship without fuel — it won't go very far. Many companies invest in creating eye-catching ads but overlook their landing pages. Or worse, they send traffic to a page that isn't relevant to the ad that was clicked. 🤢 Even the most visually appealing ads need a strong finish. These landing pages are where conversions happen or fall short. Here's how to ensure it's the former: ✅ Mobile Optimization: If your landing page isn't responsive on smartphones, you'll lose a majority of your audience. I always tell my team: design for mobile first, then desktop. ✅ Clear CTAs: Make your CTAs bold, straightforward, and frequent. Don't let visitors guess or scroll too far from a conversion button. Tell them exactly what to do next. ✅ Relevant Content: Tailor your content to the platform and the promises made in the ad. Ensure it aligns with what drove the audience to your page. ✅ Minimize Steps: Reduce the number of steps between landing and conversion. The fewer steps, the more likely the conversion. And like most things in marketing, the most successful landing pages are never done. You should be regularly testing different versions of your landing page. Small adjustments in layout or wording can significantly improve even your top-performing pages. 🔄 If you're not optimizing your landing pages, you're not maximizing ROI from your ad spend.

According to Adobe, mobile shopping surpassed desktop shopping this holiday season for the first time ever. What does it mean for brands? You need to be putting mobile first. Now, we've known that mobile is important for some time, and brands should have been optimizing for that traffic already, but this data truly highlights the necessity of optimizing for mobile. That means optimizing your images and videos. A mobile device is a lot smaller than a desktop. Are you formatting it correctly? Are your lifestyle images using text that's too small to read on mobile? Are you using vertical video? Your listings need to be optimized too. Less of your title shows up on mobile. Have you tested shorter titles? Have you put your most important keywords front and center? Finally, you need to think about how you advertise and measure performance. For example, if you use DSP, you can see how performance changes based on device type. That allows you to tweak your strategy and maximize every dollar. If your goal is to go from a 10% to a 12% conversion rate, optimizing for mobile can be just the thing to get there. #mobileshopping #listingoptimization #adsoptimization

DTC brands: If you’re optimizing your website for desktop over mobile, I'd highly suggest flipping priorities. At Anatta, we see at least 70-80% of site visits happen on mobile devices. If you’re not designing for mobile first, you’re designing for 20% vs. 80%, and that math just doesn’t math. This is also why it’s so important to get mobile usability right. We did a user study with our friends over at M.Gemi in which we showed them the behavior of their customers on mobile vs. those on desktop devices. On mobile, we could clearly see users’s eyes darting everywhere, telling us that they were distracted. When using their mobile devices, people are cooking, they’re taking care of their kids, they’re playing video games, they’re talking to their partner, they’re in the bathroom... all while shopping on your site. If you’re competing against that, you have to consider what type of experience you’ll need to design to - at the very least - capture their attention long enough for them to add-to-cart or bookmark your site for later. Getting all of those mobile attributes right - the sizing of buttons, the sizing of text, the placement of content and elements, and being mindful that there’s not too much on-page clutter - is so key… Because on mobile, you’re not just up against your competitors for someone’s attention. You’re competing with all of the many, many things going on in their life. #mobileux #ecommerce