Scaling trust through shared experiences

The lesson I take from so many dispersed teams I’ve worked with over the years is that great collaboration is not about shrinking the distance. It is about deepening the connection. Time zones, language barriers, and cultural nuances make working together across borders uniquely challenging. I see these dynamics regularly: smart, dedicated people who care deeply about their work but struggle to truly see and understand one another. One of the tools I often use in my work with global teams is the Harvard Business School case titled Greg James at Sun Microsystems. It tells the story of a manager leading a 45-person team spread across the U.S., France, India, and the UAE. When a major client system failed, the issue turned out not to be technical but human. Each location saw the problem differently. Misunderstandings built up across time zones. Tensions grew between teams that rarely met in person. What looked like a system failure was really a connection failure. What I find powerful about this story, and what I see mirrored in so many organizations today, is that the path forward is about rethinking how we create connection, trust, and fairness across distance. It is not where many leaders go naturally: new tools or tighter control. Here are three useful practices for dispersed teams to adopt. (1) Create shared context, not just shared goals. Misalignment often comes from not understanding how others work, not what they’re working on. Try brief “work tours,” where teams explain their daily realities and constraints. Context builds empathy, and empathy builds speed. (2) Build trust through reflection, not just reliability. Trust deepens when people feel seen and understood. After cross-site collaborations, ask: “What surprised you about how others see us?” That simple reflection can transform relationships. (3) Design fairness into the system. Uneven meeting times, visibility, or opportunities quickly erode respect. Rotate schedules, celebrate behind-the-scenes work, and make sure recognition travels across time zones. Fairness is a leadership design choice, not a nice-to-have. Distance will always be part of global work, but disconnection doesn’t have to be. When leaders intentionally design for shared understanding, reflected trust, and structural fairness, I've found, distributed teams flourish. #collaboration #global #learning #leadership #connection Case here: https://lnkd.in/eZfhxnGW

Trust isn’t built with policies; it’s built with connection — even from a distance. Managing a remote team comes with its unique challenges. You don’t have the luxury of quick chats by the water cooler or those spontaneous moments that build camaraderie. Instead, trust becomes the foundation of everything. Because without it, nothing else can truly work. At Omni Digital, we’ve applied the same principles we use for our clients’ campaigns internally - building processes, systems, and culture that allow a distributed team to work seamlessly and achieve real results. In fact, the same focus on communication and trust that we use internally has helped us scale ad campaigns for clients, optimize creative strategies, and generate measurable growth across multiple industries. For us, building trust didn’t just mean setting clear goals and checking in regularly. It meant creating a space where team members felt seen, heard, and valued, even when we were all working from different parts of the world. One of the ways we do this is through something that’s been crucial to our success: team bonding. Months ago, we decided to invest in a self-funded team-building trip to Malaysia. No one was forced to go; everyone volunteered because they understood the power of coming together as a team outside of Zoom calls. It was one of the best decisions we’ve made. Here’s a picture from that trip. In a way, it’s a reminder of how far we’ve come — not just as colleagues, but as a team that has built trust over time, through shared experiences and mutual respect. When your team isn’t physically together every day, you can’t take trust for granted. It’s something that requires intentional effort. Here’s how we build it: 1.Open Communication: We make time for honest conversations, not just about work, but about how we’re feeling, what challenges we’re facing, and what drives us. 2.Empathy and Support: When you’re remote, empathy goes a long way. It’s about understanding personal lives and showing up for each other. 3.Shared Experiences: Whether it's a trip to Malaysia or a virtual coffee chat, creating moments where people can connect on a personal level strengthens the bond. Ultimately, building trust in a remote team comes down to one thing: intentionality. The more effort you put into connecting on a human level, the stronger the trust becomes. 👉 What’s worked for you in building trust with your team? How do you ensure everyone feels connected? At Omni Digital, trust is our backbone — and we’re proud to have a team that believes in each other, no matter the distance.

From Personal Trust to Systemic Trust: The Hidden Engine Behind Scalable Businesses For the last 25 years, I’ve been buying loose milk from Modak Dairy in Pen. The quality is outstanding, and every month we settle accounts — no invoices, no reminders. Just mutual trust. But when I travel outside Pen, I wouldn’t dream of buying loose milk from an unknown dairy. I reach for Amul India or chitale dairy. Why? Because in one case, trust is personal. In the other, it’s built into a system. Think about it. When we order on Zomato, ride with Ola, or book through Airbnb, we trust strangers. We believe the food will be on time, the ride safe, the villa clean — not because we know the people involved, but because the platform makes us feel secure. It’s not about the individual anymore, it’s about the system they operate in. This shift from personal trust to systemic trust is the secret behind scalable businesses. Local businesses like Modak Dairy build trust one person at a time. Brands like Amul build it through process, consistency, and technology. That’s what allows them to operate across cities, states, even countries. This insight isn’t new — many bestselling business books have emphasized it. “Good to Great” by Jim Collins says great companies move beyond dependence on a few individuals. They create disciplined systems that deliver consistently, even when people change. “The E-Myth Revisited” by Michael E. Gerber - Beyond The E-Myth reminds small business owners: to grow, you must work on your business (designing systems), not just in it (doing everything yourself). “The Speed of Trust” by Stephen M. R. Covey says trust isn’t soft — it’s a business advantage. Systemic trust reduces friction and increases speed. So what should small businesses do? Here’s a simple roadmap: Step 1: Build personal trust Be dependable. Deliver consistently. Build goodwill. Step 2: Create repeatable systems Document your way of working. Make quality non-negotiable and consistent. Step 3: Use technology to scale CRMs, ERPs, customer apps — these help you deliver the same experience to 10 or 10,000 customers. Step 4: Monitor, learn, and evolve Systems aren’t static. Update them based on customer feedback, market shifts, and internal audits. Trust may begin with a person. But to grow, it must live in a system. That’s the difference between a local legend and a national brand. And that’s the journey every small business can take — from Pen to the world. What are you doing in your business to build trust that scales? Let’s share and learn from each other. Subodh #SmallBusiness #Scalability #Trust #SystemsThinking #GoodToGreat #EMyth #Entrepreneurship #DigitalTransformation

As Chief Engineer of strategic ballistic missile submarine USS Kentucky, I felt I had to have every answer. I was in every action, every system, every repair. The stakes were too high for anything less. But here’s the truth: that approach was untenable. No single person can shoulder that weight forever. What saved me—and what made our team world-class—wasn’t my control. It was: ✅ Delegation — trusting officers and sailors to own their watch. ✅ Intent-based leadership — giving clear direction, not micromanagement. ✅ Trust-based communication — speaking up early, listening deeply. ✅ Transparent expectations — clarity about what “good” looked like. ✅ Deep but meaningful checking — not hovering, but verifying. Scaling your business is no different. Early founders often try to be in every decision, every hire, every customer interaction. But just like on a submarine, that weight will break you—and stall your team. The transition from “I control everything” to “we achieve everything together” is what transforms brilliant engineers and scientists into enduring leaders. 💡 Where are you in that journey—holding every answer, or scaling through trust? #Leadership #ScalingUp #Delegation #ExecutiveCoaching #EngineeringLeadership #CoreX #Trust #IntentBasedLeadership #focalpountcoaching

#DiaryOfANonProfitFounder ❤️🩹 Scaling is Not a Synonym for Organization Budget’s Growth. There is a silent, sacred work that doesn’t always fit into tidy log frames or five-year projections (as important 5-year plans are!). It doesn’t move in a straight line “hockey stick” growth curves. But it is the kind of work that, when done right, shifts mindsets. In philanthropy and development, we often celebrate “successful pilots” and rush to “scale” them - only to see them falter in new contexts. Why? Because scale in our work is not a math problem. It is a societal problem. One thing we have understood deeply at Protsahan India Foundation while working with children who have been failed by “systems” of all kinds is - when scaling an approach, we must ask: Who owns it? Who drives it? Who pays for it? Who is left behind? Scaling is not about transplanting solutions. It is about scaling the intelligence of the system - the shared wisdom of communities, the invisible work of trust-building, the generational knowledge of what heals and what harms. The real work of scale is about #justice and #accountability. It’s about ensuring the work is built on equity, not just efficiency. It’s about understanding that #agency fuels scale - people make things grow when they see themselves in the solution. Shared ideas scale. Community resilience scales. But only when complexity is understood, not flattened to scale something. That’s what cola companies sell. Not institutions in societal context. Don’t fall for it. Diversity makes scale relevant. Without it, we risk amplifying the same inequities we claim to solve. So before asking, “Can this scale?” Let’s ask instead: ☑️ Does this deepen agency? ☑️ Does this shift mindsets? ☑️ Does it distribute the ability to solve? ☑️ Does this honor the complexity of systems? ☑️ Does this embed gender, well-being, equity, inclusion & justice at its core? Because as much real scale is about reaching more people (scale out)-it is equally importantly about ensuring the right change reaches the right places in the right way (scale deep and scale up). Else we will be perpetuating the same bits that have led to inequities in the first place. To people & institutions with whom we continue to deeply learn as we weave #scaledeep solutions in our everyday work for those who have fallen off the margins of systems. Thanks, deeply grateful! Azim Premji Foundation Sanjay Purohit Societal Thinking Ashoka Ashoka ASPIRe Maria Zapata Polina Nezdiikovska Rohini Nilekani Philanthropies Tatiana Fraser Matthew Dutry The Systems Sanctuary Systems Thinking Alliance Ami Misra Shinjini Singh Natasha Joshi Riah Forbes Kiranmayi B Salesforce Firoz Dosani Dhiraj Sinha Vishal Talreja Suchetha, Aparna Uppaluri, Payaswini Tailor, Carolina Nieto Cater, Jennifer DeCoste, Swati Singh, Divya Modi, Mukul Rastogi, Harpreet Sandhu, Kiran Khalap, Vaidehi Subramani, Enakshi Ganguly, Gayathri Swahar PhD, Subhashree Dutta, Saleh Afimiwalla.