How to Build Trust-Driven MSP Teams

I once worked with a team that was, quite frankly, toxic. The same two team members routinely derailed meeting agendas. Eye-rolling was a primary form of communication. Side conversations overtook the official discussion. Most members had disengaged, emotionally checking out while physically present. Trust was nonexistent. This wasn't just unpleasant—it was preventing meaningful work from happening. The transformation began with a deceptively simple intervention: establishing clear community agreements. Not generic "respect each other" platitudes, but specific behavioral norms with concrete descriptions of what they looked like in practice. The team agreed to norms like "Listen to understand," "Speak your truth without blame or judgment," and "Be unattached to outcome." For each norm, we articulated exactly what it looked like in action, providing language and behaviors everyone could recognize. More importantly, we implemented structures to uphold these agreements. A "process observer" role was established, rotating among team members, with the explicit responsibility to name when norms were being upheld or broken during meetings. Initially, this felt awkward. When the process observer first said, "I notice we're interrupting each other, which doesn't align with our agreement to listen fully," the room went silent. But within weeks, team members began to self-regulate, sometimes even catching themselves mid-sentence. Trust didn't build overnight. It grew through consistent small actions that demonstrated reliability and integrity—keeping commitments, following through on tasks, acknowledging mistakes. Meeting time was protected and focused on meaningful work rather than administrative tasks that could be handled via email. The team began to practice active listening techniques, learning to paraphrase each other's ideas before responding. This simple practice dramatically shifted the quality of conversation. One team member later told me, "For the first time, I felt like people were actually trying to understand my perspective rather than waiting for their turn to speak." Six months later, the transformation was remarkable. The same team that once couldn't agree on a meeting agenda was collaboratively designing innovative approaches to their work. Conflicts still emerged, but they were about ideas rather than personalities, and they led to better solutions rather than deeper divisions. The lesson was clear: trust doesn't simply happen through team-building exercises or shared experiences. It must be intentionally cultivated through concrete practices, consistently upheld, and regularly reflected upon. Share one trust-building practice that's worked well in your team experience. P.S. If you’re a leader, I recommend checking out my free challenge: The Resilient Leader: 28 Days to Thrive in Uncertainty  https://lnkd.in/gxBnKQ8n

A client came to me this morning (not happy) and said that their MSP gave them a document to sign stating that the MSP is absolving themselves of all risk because she wouldn't approve the security operations solution they pitched... If your idea of “risk management” is having your client sign a document that says “you tried to sell them a tool or service, and they said no” … ->you're not managing risk. You’re managing your liability. And it shows. This is one of the fastest ways to create distrust, kill rapport, and get fired. It instantly turns the relationship adversarial. You’re no longer a partner or trusted advisor, and they see you as someone shifting blame just in case something goes wrong. That’s not leadership. That’s fear. Let me ask you something, How do you think it makes your client feel when you hand them a paper to sign that says, 'This one’s on you'?” You don’t need a signature to prove they own the risk. They already do. What they need is clarity, collaboration, and leadership. Here’s a better way: -Put the risk on a shared Risk Register. -Document the conversation in context, not as a threat, but as a roadmap. -Identify compensating controls you can implement. -Make the risk visible to decision-makers...NOT to blame, but to educate. -Revisit it periodically. Shrink it over time. That’s how you build trust. That’s how you protect the relationship. And that’s how you lead clients through risk & not around it. If you frame risk as a “you didn’t buy the thing, so you’re at fault” moment, you’re losing the negotiation before it even starts. But if you treat it like a shared challenge that you’ll solve together, you build a long-term partnership. One built on truth, not transactions. Stop asking for signatures. Start showing leadership. Your clients won’t forget it...and neither will your churn rate. #msp #ciso #riskmanagement #business

'My executives are all A-players. They just don't trust each other.' That's what a $60M CEO told me over coffee this morning. His revenue was up 40%, but his leadership team was falling apart. Sound familiar? Here's the counterintuitive truth I've learned after working with dozens of scaling companies: High performers often create low trust. Not because they're untrustworthy, but because they're too capable. Think about it. When you stack your leadership team with ambitious, competent executives, each one is used to being 'the person with the answers.' They've built careers on being right. But scaling a business isn't about being right. It's about being aligned. Last month, I watched a Chief Revenue Officer and COO nearly sink a $100M deal. Not because either was wrong - both had valid concerns. But their inability to trust each other's judgment created decision paralysis. The real cost of low trust: - 3x longer decision cycles - Duplicated efforts across departments - Missed market opportunities - Rising stress, falling margins Your smartest executives are often your biggest trust barriers because: - They have the strongest opinions - They're used to being proven right - They've succeeded through individual excellence - They struggle with shared vulnerability Want to build trust between high performers? Start here: ✅ Create shared defeats, not just shared victories. Nothing builds trust like failing together and recovering stronger. ✅ Stop celebrating individual heroes. Start rewarding collaborative wins. ✅ Make decisions visible. Trust grows in transparency and dies in darkness. ✅ Build accountability around team outcomes, not departmental metrics. Remember: You don't have a trust problem. You have an alignment challenge. Your executives don't need trust falls. They need a compelling reason to depend on each other. Curious: Have you ever had a high-performing team that struggled with trust? What turned it around? hashtag#Leadership hashtag#OrganizationalDevelopment hashtag#ExecutiveTeam

Did you know there’s an equation that can quantify TRUST? (Share this with your team 👇) If you’re struggling to build trust within your team, here’s a strategy that works every time I lead or manage a project. It’s called ‘The Trust Equation' by David Maister. TRUST 🟰 (Credibility + Reliability + Intimacy) ➗ Self-orientation Let me explain so you can start building trust... 1. Credibility: Are your words believable? 2. Reliability: Do your actions match your promises? 3. Intimacy: Do people feel safe sharing openly with you? 4. Self-orientation: Are you focused on others’ needs—or your own? In the equation, you are perceived as trustworthy if the sum of your (credibility + reliability + intimacy) outweighs your self-orientation. Game changer. When I first started managing teams, I thought results alone built trust. I was wrong. Here’s how I started using this framework: ⬆️ Raise Credibility: Show expertise and back it with results. ⬆️ Demonstrate Reliability: Be on time. Meet deadlines and honor commitments. ⬆️ Build Intimacy: Listen. Create safe spaces, find shared interests/experiences, and show empathy. ⬇️ Lower Self-orientation: Be willing to do thankless jobs in the shadows. Focus on team goals and celebrate others’ wins. Key insight: The top parts of the equation can compensate for each other. But a high self-orientation destroys trust and triggers alarms instantly. Why am I sharing this now? Because trust is the real currency in business, and it forms the base of team performance. If there's no trust, forget about all the tools & tactics - address trust first. Next time conflict arises, ask yourself: Do we really trust each other? What’s one way you build trust in your teams? 👇