How to Build Team Commitment

Do you want commitment or compliance? Today’s work environment often lacks depth. Conversations feel surface-level, and true engagement is rare. Too many leaders fall flat on communicating with staying power. Take feedback as an massive example. Like you, I've asked for it. And what I got back was lame. "You are awesome!" "We love you!" "Keep rocking it!" Yeah!!!! What does that even mean? The best cultures use a 5:1 feedback ratio: Five specific,  positive observations  for every corrective one. It’s not “keeping things nice.” It’s about showing your team what works—so they feel relevant. Specific feedback fuels: 1. Trust—when listening goes beyond the surface 2. Engagement—when strengths are reinforced 3. Ownership—when feedback creates a clear path forward 4. Commitment—when employees feel truly valued Your team doesn’t need more direction. They need reinforcement that resonates. Positive, specific feedback gives them a clear picture  of their contributions. Here’s how to do it: Focus feedback on Situation, Behavior and Impact (SBI) 1. Situation: “In yesterday’s team presentation, when we discussed our quarterly goals, 2. Behavior: I noticed you shared specific insights on our new strategy, 3.Impact: which helped clarify our direction and got the team excited to move forward.” 4. Pause: Let them respond and you get to learn. :::Try it immediately::: 1. Connect with 5 team members this week. 2. Use the SBI Method with positive feedback examples. 3. See them light up. See commitment increase. Specific feedback breaks past surface-level conversations. It builds trust, resilience, and genuine commitment. How could a 5:1 feedback ratio impact your team’s engagement? Share in the comments how feedback has affected your career, life. __________________________________ This is your Moment of Choice What are you going to do? Had a great day yesterday teaching new and emerging leaders how to give feedback and coach their people with impact.

People often ask me for quick ways to build trust on a team. I have a dozen solid go-to moves, but one stands out because it’s dead simple and nearly always works. You’ve probably heard of the “connection before content” idea—starting meetings with a personal check-in to warm up the room. But let’s be honest: questions like “What’s your favorite color?” or “What five things would you bring on a deserted island?” don’t build trust. They just waste time. If you want a real trust-builder, here’s the question I use: “𝗪𝗵𝗮𝘁’𝘀 𝘆𝗼𝘂𝗿 𝗯𝗶𝗴𝗴𝗲𝘀𝘁 𝗰𝗵𝗮𝗹𝗹𝗲𝗻𝗴𝗲 𝗿𝗶𝗴𝗵𝘁 𝗻𝗼𝘄?” That’s it. One question. And here’s why it works: 𝟭. It creates vulnerability without forcing it. You can’t answer this question without being a little real. And when someone’s real with you, it’s hard not to trust them more. You see the human behind the role. 𝟮. It unlocks practical support. Once I hear your challenge, I can picture how to help. I feel drawn to back you up. That’s the foundation of real partnership at work. 𝟯. It increases mutual understanding. Sometimes we feel disconnected from teammates because we don’t know what they actually do all day. When someone shares a challenge, it opens a window into their work and the complexity they’re navigating. If you’re short on time, allergic to fluff, and want something that actually bonds your team—this is your move. Ten minutes, and you’ll feel the shift."

Trust is the bedrock of any high-performing team. As someone who has led multiple organizations and coached executives across industries like real estate and nonprofits, I’ve seen firsthand how trust—or the lack of it—can make or break a team. Drawing from my experiences, failures, and lessons learned, here are three key strategies to build trust within your organization, inspired by insights from Patrick Lencioni’s *The Five Behaviors of a Cohesive Team*. 1. Set the Tone as a Leader Trust starts at the top. As a leader, you cannot expect your team to foster trust if you’re not actively modeling it. This means creating a culture where openness and collaboration are valued over perfection. I’ve failed in this area before, believing I had to have all the answers. But I’ve learned that projecting invincibility sends a message to your team: “I don’t need you.” That kills trust. Instead, lead by example. Ask for input, listen to your team’s ideas, and show them their voices matter. Building trust isn’t about being flawless—it’s about being authentic and approachable. 2. Embrace Vulnerability Patrick Lencioni emphasizes that trust is rooted in vulnerability, and I couldn’t agree more. For many leaders, admitting mistakes or sharing challenges feels counterintuitive. We’re conditioned to think we need to appear perfect. But perfectionism builds walls, not trust. When you make a mistake, own it. Share it with your team, not to dwell on failure, but to highlight that errors are part of growth. By openly discussing your challenges and uncertainties, you create a safe space for your team to do the same. This vulnerability fosters a culture where learning from mistakes is celebrated, not hidden, strengthening trust across the board. 3. Invest in Relationships Trust doesn’t happen by accident—it requires intentional effort. One of the most effective ways to build trust is by getting to know your team members as individuals. Take time to learn about their lives, families, hobbies, and aspirations. This shows you value them beyond their job titles. A simple way to start? Engage in meaningful conversations. On a Monday morning, don’t just ask, “How was your weekend?” and move on. Listen actively and ask follow-up questions. For example, if a team member mentions trying a new restaurant, ask what they ordered or how they liked it. These small moments signal that you see and appreciate them as people. Over time, these interactions build a foundation of trust, showing your team they’re valued and understood. I’d love to hear your thoughts. Whether you’re a leader or a team member, what’s one experience where trust was built well in your organization? Share in the comments below! 20/20 Foresight Executive Talent Solutions #Leadership #BuildingTrust