Building trust through sequential nudges

9 tiny moves that make your team finally trust you. No more nodding heads. Pure honesty. I've coached over 100 leadership teams. One pattern became crystal clear: The quieter the team, the bigger the problems they hide. Recently, an executive team proved this again: • Week 1: Only the loudest 2 people spoke up • Week 3: 7 team members shared opposing views • Week 6: Everyone contributed to critical decisions These 9 micro-behaviors made the big difference: 1. The Purposeful Pause 🤫 ↳ Wait 7 seconds after someone finishes speaking ↳ Most leaders rush to fill silence ✨ This tiny gap signals "your words matter more than my response" 2. The Strategic Vulnerability 🎯 ↳ Share your current learning challenge, not past victories ↳ Skip the "I overcame" stories ✨ Real-time struggles create stronger bonds than success stories 3. The Feedback Flip 📝 ↳ Ask for advice on your obvious strengths ↳ Counter-intuitive: shows you're still growing at your peak ✨ Breaks down the "leader must know everything" barrier 4. The Decision Reversal ↩️ ↳ Change your mind publicly when new data arrives ↳ Document what changed your perspective ✨ Teams learn it's safe to evolve their thinking 5. The Credit Correction ⭐ ↳ Interrupt meetings to spotlight others' past contributions ↳ "Actually, that was Maria's insight from last month" ✨ Shows you track and value individual impact 6. The Curiosity Loop 🔄 ↳ Ask the same question to 3 different people ↳ Shows you value diverse perspectives, not just quick answers ✨ Transforms "being right" culture into "being thorough" 7. The Power Switch 🔌 ↳ Assign your subject matter expert to challenge your thinking ↳ Give them explicit permission to disagree ✨ Demonstrates authority is flexible, not fixed 8. The Clarity Check 🔍 ↳ Ask "What's still unclear about my reasoning?" ↳ Not "Does anyone have questions?" ✨ Shifts responsibility for clarity to you 9. The Timeline Truth ⏰ ↳ Share project uncertainties before they're resolved ↳ Most wait until they have solutions ✨ Builds trust through transparency, not perfection Here's what most miss about psychological safety and trust: It's built in micro-moments, not grand gestures. Small signals, massive trust shifts. - Start with one signal today. - Watch walls crumble. - Truth follows trust. Which micro-behavior will you test this week? Share below ⬇️ ♻️ Repost to help leaders build psychological safety 🔔 Follow Eva Gysling, OLY for more

This might surprise you… Most leaders think trust is built through big speeches. That’s only half true. The fastest way to build trust is through small, repeatable moments that stack over time. Here are 3 daily habits that create trust on your team: 1/ Keep tiny promises → Say what you’ll do today. Do it. → Reply by end of day. Send the recap. Share the doc. Trust grows when you keep commitments no one else notices. 2/ Give specific recognition → Generic praise is forgettable. → Specific praise proves you noticed. “During the presentation, you paused to check for understanding. That small step kept everyone aligned.” 3/ Ask one honest question → Curiosity signals respect. → “What’s one thing I could do this week to make your work easier?” Then listen. Summarize what you heard. Close the loop. Do this for a week and the room feels different. Do it for a month and people speak up sooner. Do it for a quarter and your team moves faster with less friction. Trust isn’t built overnight. It’s built in minutes. 👉 Which one will you start practicing today? --- ♻️ Repost to help more leaders build trust. 👋 I’m Will — here to help you lead better, grow people, and build real trust at work. Follow for more.

This campaign strategy helped us get 3.7x ROI. One thing that all the founders need to understand is that one post doesn’t build trust. A sequence does. Think about your own habits. Do you buy something the first time you see it? Or do you need to hear about it a few times, in different ways, before you act? Your ICP is no different. That’s why one-off influencer posts rarely deliver ROI. They spark curiosity, but curiosity without follow-up fades fast. That’s why when we design campaigns, we use sequencing: 1️⃣ Post 1 — Introduce the tool (what it is, why it matters) 2️⃣ Post 2 — Show it in action (how it fits into real workflows) 3️⃣ Post 3 — Reinforce with proof (results, testimonials, comparisons) 4️⃣ Post 4 — Drive action (clear CTA, pinned link, urgency) This sequencing mirrors the natural buyer journey: Awareness → Interest → Trust → Action. One of our clients, a generative AI platform, went from scattered one-off creator mentions to a structured 5-week arc. And that got us 3.7x ROI. Single posts spark attention. But sequences build momentum. P.S.: If you're looking to generate ROI from your influencer marketing campaign, message me.

Clients don’t take five steps to convert. They need just one – your message. Let me be direct. Most people wait for magic to happen after they post. You get likes, maybe a few comments, a bump in profile views. But your inbox? Still empty. You’re not alone. I see this every week with B2B teams and founders: → Great content. → High engagement. → No clients. What’s missing? A simple, human nudge. Clients rarely slide into your DMs after a single post. They don’t go from liking your content to booking a call on their own. They need a bridge – you. Here’s how I help my clients (and myself) turn engagement into real conversations: – See someone like your post? Send a message. (“Hey, thanks for tapping in. Would you like to connect?”) – Got a thoughtful comment? Start a chat. (“Appreciate your insight. What prompted your interest?”) – Notice a new profile view or newsletter signup? Reach out. (“Thanks for checking out my profile. Anything you’re looking for?”) – Hosted a webinar or event? Connect with attendees. (“Glad you joined! Would love to hear your thoughts.”) No scripts. No automation. No pressure. Just an easy step for them to say yes. Here’s what happens: → You remove the guesswork. → You make it safe to connect. → You build trust, one message at a time. Likes and impressions build your brand. But real business happens in the DMs. Ready to bridge the gap? Stop waiting for the perfect client to reach out. Be the message that makes it easy for them to say yes. What’s your biggest challenge when moving from content to conversation?

Few things derail your career faster than this: You need an update or decision. You send the email. Silence. Momentum stalls. And suddenly 𝘆𝗼𝘂 look unreliable. Sooo frustrating! I hear it often in coaching: the fear of being “annoying” when following up. No one wants to send the dreaded “as per my last email…” (BTW: don’t send it.) Most people get this wrong. Following up well isn’t about one perfect message. It’s about a system that keeps work moving without nagging or blame. And there are three critical steps to cover 𝗯𝗲𝗳𝗼𝗿𝗲 you even get to the follow-up. That’s why I teach the 𝗖𝗢𝗗𝗘 Framework for following up without being annoying. It’s great for building momentum and boosting credibility. ___   ___   ___  𝗖 — Clarify Next Steps • End every conversation with who does what, by when (even if you’re not the most senior). • Surprisingly, this step is often missed. Without clarity, you can’t follow up. • Watch the clock. Allow 5–10 minutes to wrap up and agree next steps. 𝗢 — Organise & Document • Capture actions during the meeting — whiteboard, shared doc, or visible notes. Transparency builds accountability. • Add deliverables to your list and schedule check-ins ahead of deadlines. “Due in 3 days” feels supportive. “Due in 3 hours” feels like nagging. • Review responsibilities weekly to keep them front of mind. 𝗗 — Deliver Reliably • Do your part first. It’s tough to chase if you’re behind yourself. • Share small wins (a quick Friday update builds trust fast). Momentum motivates. • McKinsey reports high-reliability organisations consistently outperform their peers. 𝗘 — Engage and Follow-Up • Nudge early and avoid last-minute scrambles. • Balance care and challenge — be kind and clear. • The more you badger, the more they resist. Add value with every nudge. • Don’t just email. Call, connect, and link reminders to shared goals. “…so we deliver the board pack smoothly.” ___   ___   ___  Done right, follow-ups aren’t pushy. They’re professional persistence. They boost credibility instead of eroding it. And they fuel both momentum and career growth. 💬 How do you follow up without feeling annoying? 💙 Save this to refer back to.

How to influence positive change at work using Nudge Theory, without force or micromanagement. Change is hard. But what if it could be simple? Nudge Theory makes change stick. It's a simple way to shift habits at work. No orders. No push. Just small smart cues. Here are the 7 steps that make it work: Step 1: Define change →Set a goal so clear it fits in one line. Step 2: Their view →Know what blocks them. Know what drives them. Step 3: Use proof →Facts and numbers show why the change is smart. Step 4: Make it easy →Give them one simple path. Add a small perk. Step 5: Ask for input →Open ears build trust. Feedback shows what to fix. Step 6: Clear the path →Remove steps that slow or annoy. Give them tools. Step 7: Mark wins →Cheer progress. Small praise grows big habits. This works best when you need people to: → Learn a new tool → Cut waste in a process → Build healthy habits It is not for crises or instant rules. 📌 Example: An office saw 10,000 paper cups wasted each year. The fix? Give staff mugs, run a wash plan, and post weekly “cups saved.” Cup waste fell fast. Staff felt proud, not pushed. That is the power of a nudge. *** 🔖 Save this post for later. ♻️ Share to help others learn the 7 steps of Nudge. ➕ Follow Sergio D’Amico for more on continuous improvement. P.S. If you want change at work, start small. Where could you use a small nudge at work?

90% of buying decisions happen before logic kicks in. Use these 5 psychological cues to sell before you ever say a word. People don’t buy the best solution. They buy the one that feels like a safe bet. Which means your brand isn't about logos or colors, It’s how you communicate trust, credibility, and authority before you ever speak. When I work with experts turning their frameworks into online courses that scale their impact and income, we spend a lot of time on brand. Not because it “looks nice.” But because when done well, it makes their prospective course buyers feel safe. And we buy from people we think are safe. Here are 5 psychological cues we use and how you can apply them: 1️⃣ Cognitive Ease – Keep it simple, make it sticky. 👉 The brain wants clarity, not cleverness. - Short sentences. Clear structure - 1–2 fonts. Simple color palette - Repeat key phrases until they stick 2️⃣ Social Proof – Show what “people like me” are doing. 👉 We trust what feels familiar. - Use recognizable client logos (instant trust cue) - Say “Join 2,000+ execs…” to generate momentum - Show DMs or comments that reflect real outcomes 3️⃣ Emotional Priming – Set the tone before you speak. 👉 Your vibe lands before your message does. - Choose colors that match the mood you want to create - Use fonts and visuals that match your tone (calm, bold, precise) - Align brand voice with visual cues 4️⃣ Authority Bias – Signal expertise without saying “I’m an expert.” 👉 Authority is felt, not claimed. - Use high-quality, pro photos that reflect your positioning - Be specific in your posts: “Worked with X”, “Tested with Y” - Design every asset like a product — clean, confident, intentional 5️⃣ Consistency – Build trust through repetition. 👉 The brain relaxes when it knows what to expect. - Use the same handle, photo, and brand kit across platforms - Stay anchored in 2–3 core themes - Reuse your best frameworks. It’s not repetitive, it’s reinforcing Don’t just build a brand that looks good. Build one that tells your audience you can be trusted. Trust ➡️ purchases. Follow Erin Green for more insights on behavior change and online course creation.

What if your prospects could learn from you before they ever speak to sales? What if they could qualify themselves while building trust in your expertise? That's the magic happening right now. Email sequences nurture leads automatically, delivering genuine value with every send. No pressure. No pushing. Just education that matters. Your prospects? They're self-selecting. Engaging with your content. Following their curiosity at their own pace. The journey becomes frictionless. Trust builds naturally. By the time a conversation happens, they already see you as the expert. Isn't that how relationships should form? The results speak volumes: • Sales cycles cut in half • Conversion rates that actually excite you • Revenue patterns you can finally predict The psychology isn't complicated. It's refreshingly human. Lead with education. Offer authentic value. Respect their journey. Your prospects are qualifying themselves while they learn – creating a pipeline of informed, engaged buyers who already trust your expertise. Isn't it time you tried this approach?