The Future Of User Experience Innovation In Tech

UX is evolving. And it's not just about the user anymore. 🤖 Enter AX (Agent Experience). AX expands the design focus beyond just humans to include AI agents, humans, and digital coworkers. In the agentic AI world, all of them are interacting with systems to help get things done. 𝗧𝗿𝗮𝗱𝗶𝘁𝗶𝗼𝗻𝗮𝗹 𝗨𝗫 𝗶𝘀 𝘀𝗶𝗺𝗽𝗹𝗲 𝗮𝗻𝗱 𝗱𝗲𝘁𝗲𝗿𝗺𝗶𝗻𝗶𝘀𝘁𝗶𝗰.  You tap a button. Something happens in the product. Job done. 𝗕𝘂𝘁 𝗶𝗻 𝘁𝗵𝗲 𝗔𝗫 𝘄𝗼𝗿𝗹𝗱 𝘁𝗵𝗶𝗻𝗴𝘀 𝗮𝗿𝗲 𝘄𝗮𝘆 𝗺𝗼𝗿𝗲 𝗱𝘆𝗻𝗮𝗺𝗶𝗰: - The agent tracks ongoing goals, nudges next steps, improves over time. - The system plans its own path - it senses, infers, chooses actions the designer didn't script. - Context is learned, not asked. Patterns, preferences, even team dynamics are remembered and reused. - And success is no longer just task completion. It's also things like earned trust, retention, and long-term value. 𝗪𝗲'𝗿𝗲 𝗻𝗼𝘁 𝗷𝘂𝘀𝘁 𝗯𝘂𝗶𝗹𝗱𝗶𝗻𝗴 𝗶𝗻𝘁𝗲𝗿𝗳𝗮𝗰𝗲𝘀 𝗮𝗻𝘆𝗺𝗼𝗿𝗲. We're designing incentives and interactions across humans and AI agents. 𝗗𝗲𝘀𝗶𝗴𝗻 𝗽𝗿𝗶𝗼𝗿𝗶𝘁𝗶𝗲𝘀 𝘄𝗶𝗹𝗹 𝗻𝗼𝘄 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: → How do these AI agents learn and collaborate? → How do we ensure they align with human goals? → How do we build systems that evolve, not just react? The future of experience design is agentic. And this is a huge change in how we design, collaborate, and operate in increasingly AI-integrated systems. And the AX conversation is just beginning. 🔔 Share this with someone who needs to be prepared for the AX future. 👉 Know any new innovative tools or companies powering the AX revolution? Let me know! #AgenticAI #AgentExperience #futureofwork #design

Design is evolving. We’re moving from tools that users control to smart agents that act on their behalf, based on trust, shared values, and intent. Over on our Helio channel, we featured a great visual from Menno Cramer. He makes a strong case that the future of UX isn’t just about screens anymore, it’s about building smart, responsive relationships between people and machines. Check it out: https://lnkd.in/gZZw6AS3 To keep up, design needs to think about personalization in new ways, not just changing what people see, but understanding how systems should behave, respond, and grow alongside each user. Cognitive, emotional, and contextual intelligence all matter more now. Systems thinking is becoming essential. Here’s how I see Menno’s UX map from the user perspective: → Yesterday: Usability for everyone Designers focused on creating one experience that worked for the majority. The main goal was to make things usable and remove friction. Personalization was minimal, and most interactions were standardized. “Can I do what I came here to do?” This era was about universal access: clean layouts, simple flows, and clear buttons designed to work for most people. → Today: Adapting to users Designers now listen, learn, and build systems that adjust to each user’s behavior. The focus is on understanding intent and making the experience feel smarter and more relevant. Personalization is moderate, based on user preferences, habits, and patterns. “Does this system understand what I mean and need?” This era is about responsive experiences: designs that shift and evolve as users interact with them. → Tomorrow: Working with users Designers are starting to create agents that collaborate with users. These agents aren’t just helpful, they reflect the user’s goals, values, and emotional context. Personalization is deep, relationships are dynamic, and built on trust. “Is this agent aligned with my goals and values?” This next era is about trusted digital partners: agents that think, speak, and act with the user’s best interest in mind. We’re excited about where design is headed. At Helio, we’ve built UX metrics to help designers track what matters, with simple, standardized data they can share across their team. That includes insights from both users and intelligent agents. What do you think about how design is evolving? #productdesign #uxmetrics #productdiscovery #uxresearch

AI is killing the UX Design role as we know it. Designers who adapt will evolve into Strategic Experience Architects who will be in high demand. While traditional designers are "pixel-pushing," a new set of designers is emerging.  They're using AI to fast-track design ideas and turning prototypes into working code. A lot of what UX designers are doing manually today is exactly what AI tools are getting good at: • Rapid wireframing concepts • UI component creation • Basic user research • Persona development • Usability testing automation The ability to automate some UX tasks is already here. We have to assume that the technology will only advance quickly. I recently spoke with several Product Managers who are already replacing basic UX tasks with AI tools. When PMs can generate, iterate, and validate designs using AI, what happens to the traditional UX role? Simple products and startups will streamline. PMs with AI will be able to handle the basics. We're already seeing this shift. However, there's a big opportunity here as well. AI has a critical blind spot: it can't grasp the nuanced psychology of human behavior. It can't navigate complex stakeholder dynamics. It can't translate business objectives into meaningful user experiences. This is where the evolution happens. The future belongs to Strategic Experience Architects who: ✦ Define the right problems to solve ✦ Extract insights from human complexity ✦ Align teams around user value ✦ Guide AI with human context The market is splitting: → Basic products: UX roles blend into other roles on the team → Complex enterprises: Strategic UX roles become critical Fortunately, most valuable products are complex and human-centered. Want to stay relevant? Here's what to consider. 1. Master AI design tools   But don't just use them, learn to orchestrate them 2. Evolve from maker to strategist   Your value is in thinking, not in pushing pixels (AI will eventually handle this) 3. Develop business intelligence   Connect user needs to revenue 4. Study human psychology    This is your moat against AI 5. Learn systems thinking Focus on developing repeatable systems in your daily work The UX industry isn't dead, but it is transforming. -- ♻️ Share if you think this will help others ➕ Follow Jason Moccia for more insights on AI and Product Design

The new Rabbit R1 is a great illustration of the likely future of AI and UX. 🐇 About the Rabbit R1 - Integrated with your smartphone, essentially uses your apps for you - You can give it verbal prompts (like "Book a one week vacation in London for me and my husband.") and it completes your app workflows for you - Powered by what rabbit inc. calls a "Large Action Model (LAM)", which learned how to use common apps by watching humans use them 🤖 Personal AI This is the undelivered promise of early smart assistants like Siri -- tools that can actually interpret human needs and execute them seamlessly. 🤔 What This Means for UX UI will continue to be important. I don't believe that conversational AI will replace UIs entirely -- for example, people may still want to visually review hotel options before the AI makes a selection. Additionally, conversation is not the best medium for all interactions, because it's linear and often slow. (For example, if I'm ordering from a restaurant, it's much easier for me to scan through the options, instead of listening to an AI bot read out options, even if it knows what I like to eat and can narrow the options for me.) However, UI design will fundamentally change. We'll shift away from designing minute UI elements (like the filters on a hotel booking website), because those steps will no longer be necessary. We'll be designing experiences that are less about workflows and more about helping users make decisions. ❓ How do you see automated tools like the Rabbit R1 impacting our field? 🔗 20-minute podcast review by Patricia Reiners https://lnkd.in/eUEUi4Zc 🔗 Keynote announcement at CES https://lnkd.in/esvsW28T #UXDesign #UserExperience #AI #RabbitR1

Jesse James Garrett’s The Elements of User Experience outlined five planes for user experience. While foundational for design’s role in development, this model has always fallen short in the face of complex enterprise systems. Now with the arrival of GenAI we need to challenge the primacy of the graphical interface with the introduction context-aware, multimodal, and adaptive experiences. It’s time to rethink UX as an emergent, AI-mediated systems. Like a building on a floating foundation, generative user experiences achieve balance—not by resisting change, but by responding to it. They rest not on fixed inputs, but on the dynamic equilibrium of evolving data, adjusting in real time to preserve coherence and relevance not a static hierarchy of layers.

🔥 Hot take: Apps, as we know them, are about to change fundamentally. The best UI may soon be no UI. We’re moving from: ➡️ 10-step flows → single-trigger actions ➡️ Structured navigation → fluid intent recognition ➡️ Cluttered apps → ambient, invisible design At least half the content and complexity we see in today’s apps will disappear, and what remains will become radically simpler, faster, and smarter. Yet most designers are still following the old playbook. Let's add a new tab, more buttons, new row of content, coachmarks. That worked for decades when interfaces were the only way for us to communicate with computers because systems couldn’t understand us. We had to translate human intent into UI interactions—menus, forms, taps. But LLMs do understand us. They have memory, context, and predictive intelligence. They anticipate what we want before we even say it. The interface itself is NOW being replaced. So… why are we still building like we’re in 2015? Today, finding something to watch means opening Netflix, browsing for 15 minutes, maybe giving up altogether. Endless rows. Paralyzing choice. But imagine an AI-powered experience: ➡️ It knows your mood (based on your calendar, meetings, voice, even biometrics). ➡️ It filters based on time, tone, and your recent viewing habits. ➡️ It offers one perfect recommendation. ➡️ You say “Yes” or “Something else.” That’s it. No scroll, no search, no stress. The entire UX is compressed into one smart suggestion. Netflix are you working on that? Can't wait for that day. 👆 What’s your take on where product design is heading in the age of AI? Would love to hear your perspective. #newUI #future

𝗔𝗜 𝗶𝘀 𝘁𝗵𝗲 𝗡𝗲𝘄 𝗨𝗜: 𝗧𝗵𝗲 𝗘𝗻𝗱 𝗼𝗳 𝗔𝗽𝗽𝘀 & 𝗧𝗵𝗲 𝗥𝗶𝘀𝗲 𝗼𝗳 𝗔𝗜 𝗔𝗴𝗲𝗻𝘁𝘀 The world of digital experiences is about to undergo a seismic shift. For several months now I have been talking about how we are on the cusp of a transformation where apps and websites, as we know them, will fade away—replaced by AI-powered agents that deliver hyper-personalized, seamless interactions. Earlier today SXSW, Cristiano Amon, CEO of Qualcomm, made it crystal clear: "AI is not just another technological upgrade—it’s a generational change". Just as we moved from text-based interfaces to graphical UI, and from desktops to mobile-first experiences, we are now transitioning from an app-centric world to a human-centric one. This is not a small step; this is a complete reimagining of user experience. AI will understand intent, anticipate needs, and interact naturally across voice, text, and vision. Forget jumping between disconnected apps—your AI agent will curate, orchestrate, and execute tasks across different platforms effortlessly. 💡 What does this mean for businesses? For marketing, experience, and customer service leaders, this transformation isn’t in the distant future—it’s happening right now. Companies need to rethink engagement strategies and prepare for an era where brand interactions will be conversational, predictive, and embedded in everyday life. ✅ Customer experience will be hyper-personalized. From shopping and banking to travel planning and entertainment, AI-driven agents will tailor experiences to individual preferences in real-time. Imagine an AI that designs your home, books your trips, curates your news, and even personalizes your music—not through different apps, but as an ongoing, intuitive conversation. ✅ AI will redefine creativity & storytelling. Will.i.am also made a special appearance at the session. He mentioned that AI will not only augment creativity but reimagine how music, content, and experiences are crafted. We’re moving toward a world where every consumer has their own custom soundtrack, news feed, and entertainment—tailored dynamically in the moment. 💭 So, what should businesses do today? 🔹 Reimagine your customer journey—How will AI replace app-based navigation with natural interactions? 🔹 Invest in AI-driven personalization—How can your brand deliver real-time, contextual, and intelligent experiences? 🔹 Prepare for voice-first, multimodal interactions—How will your products and services integrate with AI-powered agents instead of static interfaces? The question is no longer if AI will change your industry—it’s how fast you are preparing for it. 🚀 The shift is here. The AI-first world is unfolding. Are you ready? #imaginationera #customerexperience #experiencesupplychain George Korizis Samrat Sharma Katie Eng David Vano Lauren McKinney Maxwell Harberg CJ Bangah

Forget what you know about UI. (here comes outcome-oriented UI) A new paradigm is emerging in UI design. Now where user goals trump traditional UI elements. Thanks to AI and generative UI principles. Outcome-oriented design will revolutionize how we create digital experiences. 5 ways to implement Outcome-oriented UI design: 1. GOAL-BASED NAVIGATION: Ditch traditional menus for AI-powered, goal-oriented navigation. Example: A banking app that presents options based on the user's financial goals (e.g., "Save for a house," "Reduce debt") rather than generic account categories. 2. ADAPTIVE WORKFLOWS: Create interfaces that morph to match the user's current objective. Example: A video editing tool that simplifies or expands its interface based on whether the user is making a quick social media clip or a professional-grade film. 3. PREDICTIVE TASK COMPLETION: Leverage AI to anticipate and streamline user tasks. Example: A project management platform that automatically generates and populates task lists based on team goals, past projects, and current deadlines. 4. CONTEXTUAL INFORMATION HIERARCHY: Dynamically adjust info prominence based on user context and goals. Example: An e-commerce site that prioritizes different product descriptions (e.g., sustainability, price, delivery time) based on each user's shopping priorities and behavior. 5. INTELLIGENT FORM OPTIMIZATION: Design forms that adapt to user goals and known information. Example: A travel booking system that only asks for relevant information based on the type of trip (business vs. leisure) and automatically fills in known preferences. ................................................................................. Outcome-oriented UI design focuses on what users want to achieve, not how they navigate an interface. Designers embracing this approach will create more intuitive, efficient, and personalized digital experiences. The future of UI isn't about buttons and menus – it's about understanding and facilitating user goals.

Netflix is redesigning more than its homepage. It’s quietly redesigning how UX works. Here’s what’s coming: – A TikTok-style vertical feed for content discovery – A generative AI search bar (powered by OpenAI) – Mood-based recommendations like “funny and upbeat” This isn’t just visual polish. It’s a shift from interface-first UX to intention-first UX. Instead of scrolling and filtering, you just say what you want. Instead of tapping your way to content, the experience adapts to you. The future of UX won’t always be about wireframes or screens. It will be: – Built on data, not just design – Shaped by natural language, not just navigation – Delivered as a conversation, not a flow The future isn’t about clicking choices on screen. It’s about systems that sense and respond. So if your UX process starts in Figma and ends in high-fidelity mockups… You might be optimizing for a world that’s fading.