How to Structure a Successful Innovation Workshop

7 Workshop Tactics That Turn Strategy Into Action: The average company workshop costs $10,000+ in executive time alone. Yet most produce nothing but PowerPoints that collect dust. You've probably sat through a few of these yourself, right? Here's what research tells us about running workshops that actually produce results: 1. Start with Why ↳ Begin with clear, measurable objectives ↳ MIT research: Teams with a clear purpose are 35% more likely to succeed 2. Pre-Work Matters ↳ Distribute reading materials 72 hours before the meeting ↳ Journal of Applied Psychology: Pre-reading improves decision quality by 20% 3. Diverse Voices ↳ Include cross-functional perspectives ↳ HBR study: Teams with cognitive diversity solve problems 3.5x faster 4. Problem Framing ↳ Spend the time to narrow in on the right problem ↳ Stanford research: 20% time on problem framing creates 25% better solutions 5. Cognitive Breaks ↳ Schedule 10-minute breaks every 50 minutes ↳ Cognition journal: Short breaks reduce cognitive fatigue by 40% 6. Visualization Tools ↳ MIT research: Brain processes visuals 60,000x faster than text ↳ Wharton study: Visual aids are 43% more persuasive than text alone 7. Action Commitment ↳ HBR research: 70% of strategic failures come from poor execution ↳ Project Management Institute: Clear task assignments are 37% more successful The difference between a $10,000 conversation and a $10,000,000 breakthrough isn't smarter people. It's smarter workshop design. Which principle will you implement in your next workshop? ♻️ Share this with your team before your next workshop. 🔔 Follow me, Ali Mamujee, for more actionable content.

[53] Fifteen Best Practices for How to Lead a Workshop On Wednesday, I gave a workshop on how to give a workshop—very meta, I know. Andreas Schröter invited me to a be.boosted event where the new generation of fellows will soon be leading their own workshops. So the timing was perfect! But what actually matters when planning and running your own workshop? Here are 15 best practices I’ve developed over the years: ---------- PREPARATION & PLANNING ---------- ⏳ 1) Time Your Workshop Realistically Less is more—don’t overload. For a 60-minute session, plan 30 minutes of content and 30 minutes of interaction. ☕ 2) Include Breaks (Even in Short Workshops!) Attention spans fade fast. Give a 5-10 minute break every 45-60 minutes to keep energy up. 🎤 3) Start Strong—Skip Awkward Intros Ditch the long bios. Open with a question, story, or surprise: "What made the best workshop you’ve attended great?" 🙋 4) Engage Participants Immediately Ask easy, low-stakes questions in the first five minutes: "What’s one word that describes how you feel about leading a workshop?" 🖥️ 5) Prepare Interactive Elements—But Only With Purpose In my humble opinion, many workshops are currently overusing interactive elements like complex quizzes or flashy slides just to seem impressive. Interaction is great, but only when it serves a clear purpose. ---------- DURING THE WORKSHOP ---------- 🎭 6) Get Participants Doing Something People remember what they do. Use polls, breakout rooms, or whiteboards. Example: "In pairs, share one example from experience." 🤫 7) Embrace Silence—Give Thinking Time Ask a question, then wait at least five seconds. If no response: "Take 10 seconds, then type in the chat." 🔁 8) Repeat Key Takeaways Say it → Show it → Let them say it. Reinforce key points with slides, stories, and activities. ⏱️ 9) Manage Time—Stay on Track Use a timer and give reminders: "Two minutes left!" Always build in buffer time. 🛠 10) Have a Backup Plan for Activities No answers? → Share an example. Too fast? → Add a bonus prompt. Too quiet? → Start with 1:1 or small groups. ---------- CLOSING & FOLLOW-UP ---------- 📌 11) Summarize Clearly Before Ending Never stop abruptly—people need closure (and so do you). The final moments of a workshop are often the most important, yet the least prepared. ✅ 12) End with a Call to Action Encourage immediate application or long-term reflection. Example: "Before you log off, write down one thing you’ll use in your next workshop." ❓ 13) Leave Time for Questions—But Make It Engaging Instead of "Any questions?", try more concrete questions such as: "What additional experiences have you had that we haven’t discussed today?” 📚 14) Offer Follow-Up Resources Share slides, key takeaways, or further reading. If possible, offer to answer follow-up questions. 🎉 15) End with Energy & Gratitude Avoid awkward fade-outs! Close with a final thought. If possible, rehearse your closing as much as your opening.

Over the last few days, I've been workshopping big new initiatives with a client I love working for. Business workshops can be a soul-sucking experience. Here are five things we did differently to make some actual progress. Briefed everyone around the unmet needs. It's easy to churn out hundreds of pages on business background. It's tempting to start with the problems in your organization - what we're missing, what we need. It's clearer to start with the exact types of people you are trying to serve, and a vivid problem you are solving for them. No workshop theater, no flip charts. Maybe we are lucky to have a chairman with a pet hate for post-it notes. We ran the entire workshop in Google Slides. Every team member had access, every exercise had its own template. So for once, everyone could clearly see the ideas, and nobody lost a night trying to decipher someone else's handwriting. (And Google slides is good for inclusivity. Some people aren't confident standing up in front of a room, but everyone can type their ideas.) Real participation. It's an organization-wide priority, so everyone gets involved. Operations, finance and digital leaders all take part, so the idea development is real and grounded from the outset. Board members and friends of the organization with relevant expertise joined in, which brings in new perspective and makes the most of the goodwill around the organization. Teams included staff from all levels. Expertise and on the ground experience were more important than hierarchy, and it showed. Two levels of idea development. Start with the quick wins: what could we deliver this year with assets and ideas we already have? Then do big wins: what could we design for the biggest impact? Serious vetting. A hundred what ifs is nice. A handful of commitments is powerful. So after the workshop, we gathered the leaders to prioritize. What has the biggest addressable market? What do we have the right and the expertise to do? And then, just as important, serious consideration of what we should do less. Mission-driven organizations have big goals and finite resources. They have to be more intentional about what to commit to, and where not to waste time. And so we got somewhere new. We got intentional. And no post-it notes were harmed.