Innovation And Creativity Tips

Most book launches follow the same old playbook: A few press releases. Some social media posts. Maybe a webinar or two. But what if that’s exactly why most books never take off? 👀 We took a different route—turning a book launch into a live event that attracted 65K+ leads, $500K+ in revenue, and a NYT Best Seller badge. Here’s how we did it: Instead of a traditional launch, we built a summit-driven funnel—a high-impact strategy that didn’t just promote the book but created an event people felt compelled to be part of. - We got 65,300 leads from a free event that built massive anticipation - Almost 5k of them paid for premium access (including the book) - We achieved $223,900 in revenue from VIP sales alone - Our  total funnel revenue was $512,000 - But most importantly for the client— he got a New York Times Best Seller Why did this work? 1️⃣ We built a movement, not just a book launch. The summit made people want to be part of something bigger. 2️⃣ We turned speakers into affiliates. Leveraging their audiences created organic momentum. 3️⃣ We optimized every touchpoint. From landing pages to emails, every step was designed for action. Still one of my favourite case studies, I absolutely loved this one! Any book authors here? Say hi below 😉

Traditional book launches obsess over launch week sales. We focused on enterprise pipeline instead. The distribution strategy for my latest two books "Behind The Click" and "Opting in to Optimization" ignored conventional wisdom: ↳ No bookstore tours ↳ No Amazon ads ↳ No launch party Here's what actually worked: 1. Strategic podcast guesting became our primary channel. ↳ We targeted shows focused on enterprise ecommerce growth, avoiding solopreneurs and Amazon sellers. Quality over quantity. 2. LinkedIn thought leadership drove organic reach. ↳ Top-performing posts became webinar topics. Webinar attendees became qualified leads. 3. Industry conference speaking created authority. ↳ Presenting at Google and Autodesk positioned me alongside the brands we wanted as clients. 4. Partnership referrals accelerated trust. ↳ Instead of cold outreach, warm introductions from mutual connections opened enterprise doors. 5. Direct email as the primary CTA. ↳ I offered my personal email instead of complex funnels. This simple approach built immediate credibility. Results after six months were pretty impressive: ↳ Twelve qualified enterprise leads ↳ Increased website traffic ↳ Email list growth ↳ Amazon bestseller status without paid advertising ↳ Speaking invitations at YouTube HQ and other Fortune 500 companies The breakthrough was simple: ↳ We distributed through channels where our buyers already gathered. Not where marketing blogs (or *gasp* publishers) said we should be. Your best distribution strategy already exists... It's wherever your ideal customers are actively learning. Stop following the playbook. Start following your buyer.

You think great ideas strike like lightning. Wrong. They rain like confetti if you know how to catch them. 93% of breakthrough innovations come from collecting small ideas over time. Not from one big "aha" moment. Here's your 5-step framework to catch more ideas: 1. The Collector's Mindset • Your brain processes 6,200 thoughts daily • Most people lose 98% of their ideas • Start capturing everything 2. The Connection Protocol • New ideas = 2 old ideas colliding • Research shows diverse inputs = better outputs • Read outside your field 3. The 3x3 Method • Write 3 ideas every morning • Review them 3 days later • Keep the ones that still excite you • Studies show delayed evaluation improves quality by 40% 4. The Idea Compound • Each captured thought builds on others • Small notes become big breakthroughs • Group brainstorming increases creativity by 71% 5. The Implementation Loop • Ideas without action die • Test one small concept daily • Build fast, learn faster • Innovation requires iteration Remember: You don't need to be a genius. You just need a bigger bowl. ♻️ Share this with someone who's sitting on brilliant ideas 🔔 Follow Kabir Sehgal for frameworks that turn inspiration into innovation

For years, my ideas stayed trapped in my head—because I couldn’t code. I had concepts I wanted to build, features I wanted to test, experiments I wanted to run. But every time I tried to bring them to life, I hit the same roadblock: code. I never liked coding. Debugging felt like an uphill battle. Taking action meant relying on developers, waiting on friends, or settling for whatever no-code tools could offer. I was stuck. But the past few weeks have changed everything. I started experimenting with AI tools, and suddenly, I wasn’t just ideating—I was building. 🔹 ChatGPT: I transformed vague ideas into detailed PRDs, guiding my vision into functional designs. 🔹 V0: One simple prompt, and it generated a UI that felt like magic. 🔹 Lovable, Bolt, Windsurf, Cursor: AI-assisted coding tools turned concepts into real, working products. 🔹 Vercel: In minutes, I deployed my first-ever project and shared it for feedback. For someone who struggled to take ideas from concept to creation, AI has been the missing link. It’s not just about automating tasks. It’s about removing barriers—to creativity, execution, and speed. I used to feel limited by my lack of coding expertise. Now? I feel like I have superpowers. We talk a lot about AI’s impact on business and careers, but I think we’re underestimating its impact on confidence. What happens when more people—non-coders, non-designers, non-technical folks—suddenly feel empowered to build? This isn’t just an evolution. It’s a revolution. And we’re only getting started.

“The Best Advice I Ever Got? Stop Waiting for Permission.” A few years ago, a friend had a brilliant idea for a side project. She spent weeks perfecting the plan, gathering feedback, and overanalyzing every detail. But there was one problem—she kept waiting for someone to validate her idea before she took action. “What if people don’t like it?” “What if I fail?” “What if I’m not qualified enough?” Eventually, someone told her: “No one is coming to give you permission. If you believe in it, start.” That hit hard. She finally launched her project—imperfectly, but with momentum. It wasn’t a huge success overnight, but it opened doors she never expected. Looking back, she regrets not starting sooner. And honestly? Most of us do the same. We wait for approval, for the “right time,” for a sign that we’re ready. But the truth is—the only permission you need is your own. Whatever you’re hesitating on, take the first step. You’ll figure out the rest along the way. #TakeAction #GrowthMindset #NoPermissionNeeded

I quit. I quit the system of waiting for someone else to say "yes." I realized we don’t need permission. I see the power of building an audience. I didn’t feel ready. Not when I worked at CAA. Not when I was at Lionsgate, seeing the relentless hustle it takes to get a movie to the big screen. Not even when I was at Netflix, learning what really goes into building an engaged audience. But here’s the thing: I was tired of waiting. → You don’t need a perfect plan, you need a plan that bypasses their approval. → The daunting part wasn’t the vision itself, but the sheer volume of talent being held back by a few powerful gatekeepers. I started looking for a different path. Because relying on gatekeepers wasn’t an option anymore. Watching talented people struggle within that system made it clear: we had to build our own. The power doesn’t lie with the gatekeepers; it lies with the audience. Witnessing talented storytellers being told “no” not because their work wasn’t good, but because they didn’t fit the pre-approved mold solidified this belief. It felt wrong. It felt like a system designed to stifle creativity and maintain the status quo. I knew there had to be a way to connect those storytellers directly with the people who would appreciate their work. Over time, I saw the patterns. I figured out what wasn't working in the traditional system – a system that actively prevented direct connection with an audience. Here’s what I learned: → You create by connecting directly, not by waiting for permission. → You build an audience by sharing your work, not by waiting for a greenlight. → The future belongs to those who build their own platforms. Here’s my advice: Stop waiting for the gatekeepers to validate your idea. You don't need their approval to start. You need an audience. Start creating. Connect directly. Share your work, your ideas, your vision. Stop seeking validation from those who benefit from keeping you out. Clarity comes through action. Your audience is waiting for you. What story are you ready to tell, without waiting for permission? --- Hi, I’m Jerrica! 👋🏽 I write Greenlight Yourself with Jerrica Long, a weekly newsletter to help content creators, storytellers and creative entrepreneurs bet on themselves and build sustainable careers. Every Friday, I share actionable strategies, templates, and opportunities to take your ideas from script to screen—on your terms. Subscribe via the link on my page! #creatoreconomy #entertainment #audiencebuilding #media

Today, I sat down and connected Figma and Cursor, and with just a few prompts, it generated a near-perfect coded prototype. The feeling I had wasn’t, “Oh no, what about our jobs?” It was more like: Designers using tools like this can dramatically accelerate how quickly we turn ideas into real customer value. The traditional barriers—needing to formalize requirements, or relying on a UI engineer to build the concept—are starting to fall away. Now, we can bridge that gap ourselves and go end-to-end through the product development lifecycle. In that moment, I realized—nothing will be the same. And most designers have no idea how powerful they can become if we truly master the tools breaking down these long-standing walls. Curious how others are using tools like these—what have you tried? What happens when we stop waiting and start shipping? #ProductDesign #AIDesignTools #DesignInnovation #GoBuildSomething #VibeCoding

What happens when you give a seller a low-code platform, an idea that won’t leave him alone, and two hours of quiet time? You get something real enough to test, share, and spark new conversations. Last week, I built the first version of a platform I’ve been sitting on for months. I won’t spoil the details just yet, but it tackles a quiet pain many of us in sales and go-to-market roles deal with constantly. It lives somewhere at the intersection of seller experience, signal-sharing, and AI. I built it using Lovable, and I want to challenge anyone reading this: block off two hours. Try building. Even if you’re not technical. Even if you’ve never considered yourself a builder. Here’s why. First, clarity comes from contact. You don’t need the perfect idea. You need something to react to. The moment you start building, even if it’s rough, you’ll start seeing the gaps, the friction, and the possibilities more clearly than you ever could in a slide deck or brainstorming session. Second, low-code is no longer low-impact. Platforms like Lovable, Glide, Typedream, and Softr allow you to build functioning, AI-powered, browser-based tools in hours. These aren’t just mockups. They’re usable MVPs that can solve real problems, right now. Third, a prototype is a conversation magnet. Ideas on their own tend to get polite head nods. But a working demo makes people lean in. It gives others something to respond to, builds momentum, and attracts the kinds of collaborators, advisors, and early users who would never respond to just a pitch. Fourth, this is what future fluency looks like. The ability to turn an idea into a usable tool is becoming the new baseline skill for problem solvers. Reports from Gartner, McKinsey, and the World Economic Forum all point to things like no-code app development, AI collaboration, and prompt engineering as essential skills not just for developers, but for operators, marketers, salespeople, and strategists. And fifth, utility is the new resume. You now have the power to build something that helps your team, your customers, or your industry in a matter of hours. What used to require a dev team and a product roadmap can now be built during your lunch break. The bar to create is lower than it’s ever been. The bar to ignore opportunity is higher. I’ll be sharing what I built this Friday during our YCP community lunch. The details of the platform matter, but they’re not the point of this post. The point is this: the future will belong to those who can build something useful, quickly. You no longer need permission, a degree, or a technical background to get started. You just need a problem worth solving and the courage to take the first swing. Now it’s your turn!

Two things I love seeing in marketing... Community at the core and brave offline activations. Monzo Bank just launched The Book of Money with a pop-up hot-coral bookstore in Soho and it’s such a brilliant example of how a brand can go beyond ads and hashtags to create a real, shared moment. For too long, money has been something people whisper about (three-quarters of UK adults say they feel uncomfortable talking about it). This book flips the script turning customer conversations into a warm, practical guide that feels more like advice from a trusted friend than a finance manual. Why I’m betting on this kind of campaign: ✅ It’s physical. People remember what they touch, see, and experience. ✅ It’s community-led. Born out of customer stories, not corporate slogans. ✅ It’s a moment. Pop-ups create buzz, FOMO, and media pull that a digital-only launch rarely achieves. Bullying (in the nicest way possible!) all of us marketers into doing more of this. And not because it’s flashy, but because it’s authentic and memorable. Congrats TS Anil, AJ Coyne and Monzo team 👏 Excited to see more brands step out of the feed and into people’s lives.