How to scale email outreach in MedTech

After analyzing $200M+ in sales data across 2,500+ campaigns. I'm sharing my proven framework for scaling outbound success. Current Sales Challenges In 2025: - 79% of sales emails never reach primary inbox - 91% struggle with prospect overload - Only 2% of cold calls result in appointments - Average response rates declining 23% yearly - 51% of quota-hitting reps use social selling My Battle-Tested Scaling Framework: 1. Strategic Targeting - ICP development and refinement - Multi-channel prospect identification - Data-driven lead scoring - Behavioral trigger mapping - Custom audience segmentation 2. Personalization at Scale - AI-powered content generation - Industry-specific messaging - Dynamic template creation - Response pattern analysis - Engagement optimization 3. Multi-Channel Orchestration - Cross-platform integration - Sequential touchpoint mapping - Channel performance tracking - Automated follow-up sequences - Social selling integration My Verified Results Of Q4 2024: - Response rates improved 312% - Sales cycle reduced 47% - Lead quality up 189% - Conversion rates increased 156% - Cost per acquisition down 67% My Enterprise Case Study Of a B2B Tech Company. Before Implementation: - 18 calls per connection - 2.1% response rate - 15 hours weekly on research - $245 cost per qualified lead After Implementation: - 6 calls per connection - 8.9% response rate - 5 hours weekly on research - $76 cost per qualified lead Success isn't about more outreach - it's about smarter, data-driven engagement that resonates with your prospects. Start with personalization and a multi-channel approach. This combination alone improved our clients' response rates by 40%. What's your biggest challenge in scaling outbound sales? #SalesStrategy #OutboundSales #B2BSales #SalesOptimization

A lot of B2B founders avoid outbound email entirely. I know because I used to be one of them. It took me a while to see the light, but once I did, I never looked back. If done right, outbound email can be one of the highest ROI growth channels for your company. If you're still on the fence, here's a quick primer on why you're missing out, and how to jump in. THE PROBLEM (ie why companies don't do outbound): 1. Fear of Spam: They think outbound = spam. But modern platforms ensure low bounce rates, domain health, and clean sender reputations. Spam traps are avoidable. 2. Quality Concerns: They assume outbound is low quality, but it's not if approached the right way. Great targeting, great creative = high quality communication. 3. Complexity: Many think it’s too technical. It can be, but with the right tech stack and partner, it's doable without internal specialists. WHAT THEY’RE MISSING --> Lead Volume: Inbound takes time; outbound fills gaps fast. --> Competitive Advantage: Many competitors (especially in services) aren't doing it or doing it poorly. If executed properly there's blue ocean opportunity. --> Scaled Results: Properly managed, it delivers a predictable sales pipeline at scale. THE RIGHT WAY TO DO OUTBOUND 1. Get Quality Data - Dynamic, Targeted Data: Use platforms to pull up-to-date, accurate data directly from LinkedIn and other databases. Forget stale lists — these tools update in real time. - Advanced Filtering: Zero in on precise segments by job title, company size, industry, and location. Targeting is key; with these filters, you can easily create prospect lists with high relevance. - Data Enrichment: Access real-time enrichment on funding events, recent activity, and growth signals. Know who’s hiring, who just raised capital, and who’s in rapid expansion mode. 2. Personalize at Scale - Custom Variables: Insert recipient-specific details like first names, company milestones, and personal interests automatically. Personalization, at scale, drives response rates. - Contextual Messaging: Segment-based messages give you control. For example, a different opener for recent hires vs. long-tenured employees. - Automated Sequences: Set up multi-step sequences that adjust based on engagement. If they open but don’t reply, send a follow-up. If they reply, move them to a qualified flow. 3. Analyze, A/B Test, and Iterate - Real-Time Analytics: Tracks open rates, click-throughs, replies, and more. You'll get real-time insights into which segments respond best and where you’re losing people. - Data Visualization: Dashboards pinpoint trends and reveal conversion bottlenecks, helping you pivot with confidence. - Continuous Improvement: Use A/B testing to refine subject lines, call-to-actions, and email lengths. Make decisions based on data, not assumptions. TAKEAWAY: Outbound email, done right, is a huge growth unlock. Embrace the tools, set up the systems, and reap the rewards.

Most teams think cold email is a volume game. That’s why they get <1% reply rates. Hope the math works out. It doesn’t. Here’s the real playbook: - First, solve off-market fit - Then scale precision outbound - Only then earn the right to automate Let’s unpack it. 🔵 1. Off-Market Fit Everyone talks about product-market fit. Almost no one operationalizes cold offer-market fit. It’s the single most important (and ignored) outbound variable. Your cold email isn’t failing because you didn’t write a clever first line. It’s failing because: - Your insight isn’t credible - Your CTA isn’t frictionless - Your value prop isn’t acute - Your offer isn’t differentiated Until you solve that, more volume = more failure. Here’s how to find it: 👉 Run 5 radically different strategic narratives 👉 Send each to 50-100 net new accounts 👉 Classify replies by thematic trigger 👉 Isolate patterns in buyer psychology 👉 Double down on the winner You don’t need GPT. You need strategic segmentation and actual signal. 🔵 2. Precision Outbound Once your offer lands, volume starts to matter. But not before. Here’s how elite teams scale outbound without turning it into noise: 👉 Tightly define firmographic and psychographic filters 👉 Map messaging by vertical and maturity stage 👉 Use modular copy that compounds strategic insight And stop thinking “personalization” means {{FirstName}}. Great outbound isn’t about surface-level personalization. It’s about relevance. Not “Hey Nick, saw you went to Penn State.” But: “You’re operating a high-velocity PLG motion with 6 SDRs and no clear routing logic. Here’s how that kills $2M in pipeline annually.” That’s outbound that lands. 🔵 3. Build the Infrastructure If you’re not measuring this funnel like paid media, you’re not ready to scale. Here’s the outbound performance model: % delivered to inbox % reply-to-meeting % meeting-to-SQL % reply rate Win rate + CAC. Track by offer, persona, industry, and list source. Because ultimately, outbound isn’t a sales channel. It’s a GTM intelligence engine. Usually most teams treat it like an SDR function. Top teams treat it like GTM R&D. Trust me, cold email works. But not with copy-paste templates and “just add volume” logic. It works ONLY by: Fixing your offer. Engineering for relevance. Instrumenting for feedback. Then pouring gas on what works.

If I were a GTM leader looking to grow pipeline, I wouldn’t start by hiring more reps. I’d start with data-driven insights and a clear, multi-pronged approach. Too many teams still rely on cold outreach to a list of job titles, hoping for the best. Modern GTM teams? They're not guessing, they act on signals and a personalized (but automated) outbound system. Here’s how we approach it: Our 3-Prong System to Scale Pipeline: 1️⃣ Straight Cold Outbound to Your ICP Focus on strong offers and messaging that speak directly to the pain points of your ICP. This isn’t about blasting emails to a list, it’s about crafting messages that make your prospect say, "I need this." Zero fluff, just results-driven outreach. 2️⃣ Signal-Based Cold Outbound to Your ICP Combine intent signals (like funding announcements, newly hired, specific tech stack being used, etc.) to deliver the right message at the right time. By using real-time signals, you ensure your message lands "at the right time to the right person"! 3️⃣ Warm Outbound (From Website Visitors or LinkedIn Engagement) Don’t wait for leads to come to you. Actively target people who’ve already engaged with your content, whether by visiting your website, liking a LinkedIn post, or downloading a resource. Warm leads are the low-hanging fruit that you can convert faster by delivering relevant follow-ups. How We Do It: Step 1: Track intent signals and enrich data using tools like Clay and Apollo. Step 2: Personalize outreach using automation for scalability while keeping messages human and context-driven. Step 3: Automate multi-channel follow-up across email, LinkedIn, and phone. All personalized, timely, and relevant. Once you've got timing and context dialed in, here’s how we structure the rest of the system: ✅ Automate Data Enrichment & Scoring Using tools like Clay, automatically enrich leads with data to ensure your SDRs are only working with high-intent prospects. ✅ Respond with Speed & Context Set up real-time alerts so SDRs can respond to high-value leads within 15 minutes, armed with relevant context that helps them close faster. ✅ Track Every Stage From reply to booked meeting to closed deal. If the deal’s not moving, we dive deep to find out why and fix it immediately. If you're not tracking intent signals and combining them with targeted outbound strategies, you’re missing the boat. And if you’re not following up across all channels with relevant, context-driven messaging, your SDRs will waste time and energy. So, if you want to scale pipeline without scaling headcount... This is the system I’d build.

𝗪𝗲 𝗯𝗼𝗼𝗸𝗲𝗱 𝟱𝟬 𝗺𝗲𝗲𝘁𝗶𝗻𝗴𝘀 𝗳𝗿𝗼𝗺 𝗮 𝗰𝗼𝗹𝗱 𝘁𝗼𝘂𝗰𝗵 𝗽𝗿𝗼𝗴𝗿𝗮𝗺. Yes, you read that right. No fluff. Just results: Reached out to: 𝟮,𝟲𝟳𝟬 𝗰𝗼𝗻𝘁𝗮𝗰𝘁𝘀 Open rate: 𝟳𝟮% Meetings booked: 𝟱𝟬 (𝟮%) Complaints/Blacklistings: 𝗭𝗲𝗿𝗼 And here’s the kicker — We paused the program at just 𝟰𝟰% 𝗰𝗼𝗺𝗽𝗹𝗲𝘁𝗶𝗼𝗻 to first handle the meeting volume. We are currently testing our 𝗔𝗜 𝗮𝗴𝗲𝗻𝘁, and this is one of several programs we have run in recent weeks. Every single time, we are seeing 𝟳𝟬%+ 𝗼𝗽𝗲𝗻 𝗿𝗮𝘁𝗲𝘀 and 𝟭–𝟮% 𝗺𝗲𝗲𝘁𝗶𝗻𝗴 𝗿𝗮𝘁𝗲𝘀. Here’s what we have learned — and what actually makes or breaks cold outreach at scale 👇 𝟭. 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗦𝗲𝗹𝗲𝗰𝘁𝗶𝗼𝗻 & 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 Know your audience like your product depends on it — because it does. Not everything you offer fits everyone. Segment into 𝗺𝗶𝗰𝗿𝗼-𝗴𝗿𝗼𝘂𝗽𝘀 based on fit. How? → Start with your 𝗰𝘂𝗿𝗿𝗲𝗻𝘁 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗯𝗮𝘀𝗲 - profile then and then clone them. → Or test, iterate, and only then scale when entering new markets. 𝟮. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 People don’t consume content the same way. Some prefer 𝗥𝗢𝗜-𝗱𝗿𝗶𝘃𝗲𝗻 𝗹𝗼𝗴𝗶𝗰 Others want 𝗮𝘂𝘁𝗵𝗼𝗿𝗶𝘁𝘆 𝗼𝗿 𝘀𝗼𝗰𝗶𝗮𝗹 𝗽𝗿𝗼𝗼𝗳 And some need 𝗵𝗮𝗿𝗱 𝘀𝘁𝗮𝘁𝘀 We learned that 𝘀𝘁𝘆𝗹𝗲 𝗼𝗳 𝗱𝗲𝗹𝗶𝘃𝗲𝗿𝘆 matters as much as the message. Personalization at scale isn’t optional — it’s essential. 𝟯. 𝗖𝗧𝗔 𝗖𝗮𝘁𝗲𝗴𝗼𝗿𝗶𝘇𝗮𝘁𝗶𝗼𝗻 This one changed the game for us. We were sending a generic meeting link to everyone. But that’s like asking for marriage on a first coffee date. Now we tailor 𝗖𝗧𝗔𝘀 𝗯𝘆 𝘀𝘁𝗮𝗴𝗲: → Micro-conversions up front → Ask for meetings in follow-ups 𝗥𝗲𝘀𝘂𝗹𝘁: Dramatically better engagement. 𝟰. 𝗧𝗶𝗺𝗶𝗻𝗴 𝗜𝗻𝘁𝗲𝗹𝗹𝗶𝗴𝗲𝗻𝗰𝗲 Batch sending = broken system. Decision-makers check email on 𝘁𝗵𝗲𝗶𝗿 schedule — not yours. Your system must send emails at 𝘁𝗵𝗲𝗶𝗿 𝗺𝗼𝘀𝘁 𝗮𝗰𝘁𝗶𝘃𝗲 𝗶𝗻𝗯𝗼𝘅 𝗵𝗼𝘂𝗿𝘀. Yes, this is 100% possible. And yes — it’s a massive unlock. 𝟱. 𝗜𝗻𝗳𝗿𝗮𝘀𝘁𝗿𝘂𝗰𝘁𝘂𝗿𝗲 𝗦𝗲𝘁𝘂𝗽 You can’t win a race with leather seats and no engine. Your outreach stack must include: • Smart routing • Deliverability hygiene • Domain/IP warming • Responsive triggers If your infrastructure is weak, no AI can help. We are still testing. Still learning. Still improving. But these 5 lessons have fundamentally changed how we do outbound. 𝗖𝘂𝗿𝗶𝗼𝘂𝘀 𝗵𝗼𝘄 𝗶𝘁 𝗮𝗹𝗹 𝘄𝗼𝗿𝗸𝘀 𝗯𝗲𝗵𝗶𝗻𝗱 𝘁𝗵𝗲 𝘀𝗰𝗲𝗻𝗲𝘀? Drop a “𝗬𝗘𝗦” in the comments and I’ll DM you the learnings and details.

"We tried Cold Email, but didn't see results." Has to be one of the most common challenges I hear. Let me explain. Over the course of 2024, I’ve spoken with many B2B SaaS Founders, Marketing Directors, Sales Directors, and GTM Leaders. They all share one problem in common: They’ve tried Cold Outreach, but they don’t get any results. So naturally, I start asking questions and offer to have a look at what they’re doing. When I review their campaigns, one thing becomes crystal clear: They understand how to build prospect lists, but there's little to no split testing happening. Here’s the reality: If you’re only sending 100-200 emails without testing different angles, you’re gambling on the success of your campaign, and in most cases, that gamble doesn’t pay off. Let’s break this down. There are two types of companies: 1️⃣ The 1% that doesn’t need to split test (they already know their ICP and what works for them). 2️⃣ The 99% that absolutely MUST split test to find what works best. If you’re part of the 99% (and most of us are), here’s how to do it effectively: Step 1: Test Pain Points Start by identifying the key problems your target audience is facing. Let’s say you’re an agency targeting e-commerce brands. You could test angles like: → High customer acquisition costs → Low lifetime value → Low return on ad spend Each email script stays consistent, only the pain point changes. 💡 Example: If you’re targeting a Sales Director, one angle might focus on the challenge of getting unqualified leads filling up their pipeline, while another might highlight how their team spends too much time on lead nurturing rather than closing. Allocate a set number of leads to each angle (e.g., 1,000 leads per angle) and track results. Step 2: Analyze & Scale Winners Once you’ve sent out the emails, review your data. Ask yourself: → Which angle is getting the most positive replies? → Are certain pain points resonating more than others? If one angle shows promise, double down. If another flops, drop it. Step 3: Test Offers After narrowing down the best angles, shift your focus to your offer. Split test variations of your offer to see which drives the most engagement and demo bookings. Forget vanity metrics like open rates (for now). Instead, track the ratio of PRRs. Many B2B companies: ❌ Send a small volume of Cold Emails (100-200) and expect big results. ❌ Focus too much on minor variables like subject lines before testing major factors like pain points or offers. ❌ Don’t analyze campaign performance enough to refine their approach. 💡 Pro tip in the PDF below👇 💬 Drop a comment below, or DM me for a free campaign audit.

Many people reached out to me after I shared how we helped a company send 8M cold emails in 1 month. They’re asking, “Can I scale like that?” My answer is yes, but there are high risks. You need to pay close attention to: Precision ↳ Segmentation and Personalization Deliverability ↳ Infrastructure Efficiency ↳ Costs Here’s how you should do it: 1️⃣ Optimize for cost efficiency early Map out your cost-per-email and ROI targets before scaling. If your margins don’t hold up when you increase volume, you’ll burn through your budget fast. Scaling high-volume cold email means controlling costs without compromising quality. Before even thinking about millions, you need to establish a cost model that works for your business. 2️⃣ Personalization and quality come first Yes, we sent 8 million emails, but volume without personalization is useless. High-quality, personalized emails will always generate better results. That’s why investing in Clay is better than investing in more domains. If you get 1 positive reply for every 100 cold emails sent, you have a strong campaign in your hands. 3️⃣ Scale with a strategic infrastructure When scaling to millions, your infrastructure is everything. Diversify your sending—you don’t stand a chance relying on just one provider. We distributed the sending like this: 50% Google 30% SMTP w/dedicated IP (i.e., Mission Inbox - Email Deliverability Management Hub) 20% Outlook This spread minimized risk and ensured deliverability across platforms. 4️⃣ Continuous monitoring We constantly monitored IP health, reply rates, and complaints. High-volume sending can lead to deliverability drops if not managed properly. You want to avoid getting blacklisted and damaging your reputation at all costs. We rotated domains regularly to prevent any single domain from being overused or blacklisted. But, when sending this much volume, domains will get burned—that’s non-negotiable. We had a backup of domains, already warmed up, to replace the burned ones quickly and keep the campaign running without interruption. Scaling to 8M emails a month without crushing your reputation is possible—but it requires personalization, efficiency, and a strong infrastructure. Want to scale responsibly? Let’s talk. 🔗 DM me “SCALE” and I’ll show you how it’s done.

$8.1M in pipeline for a Series A healthtech co. in 6wks Here's how we did it with 1 BDR and systems. The client said they were struggling with leads What they were actually struggling with: • Competitors could easily put their name on messaging. • They were automating outreach like everyone else. • They were struggling with inconsistent positioning. • They glossed over their GTM motion. We took a different approach: • Human intelligence over automation. • Revenue operations fundamentals. • Revenue marketing strategy. • Scaled down tech stack. • Precise segmentation. The problem? • They treated all "providers" the same. • Generic messaging missed crucial nuances. • Engagement and conversion rates sucked. Our approach: • Redefined the "provider" category. • Segment by specialty and sub-specialty. • Develop tailored messaging for each group. • Taught social selling basics. • Cut off mass automation. We dug deep: • Sifted through industry benchmarks. • Gathered data on practice-specific KPIs. • Built business cases for each sub-specialty. • Addressed operational and financial outcomes. Our secret weapons? Perplexity and Telescope • Used these for persona-specific research. • Empathy maps + customer journey for EVERY persona. • Built out persona specific account approaches. • Opened the whole buying committee. • Uploaded directly to CRM for BDR reference. We systemized everything: • Lean tech stack focused on revenue ops. • Integrated call transcripts and outreach data. • Analyzed and refined strategies in real-time. Copywriting got a makeover: • Crafted messages based on empathy maps. • Uploaded scripts and FAQs to JustCall. • Enabled real-time conversation adaptation.    The tech stack was slim: • Lavender 💜  for optimized email crafting. • Close CRM and JustCall integration for consistency. • Clay insights available at every touchpoint. The results? • $8.1M in pipeline. • Higher engagement rates. • Increased conversions. Our edge? • Healthcare expertise. • Precise segmentation and messaging. • Systemized, quality-over-volume approach. Tools that made it happen: • HUMANS (not robots) leading campaigns. • Perplexity for up-to-date healthcare trends. • Telescope for refined prospect lists. • The Org to unlock buying committees • MillionVerifier for email validation • Clay for persona enrichment • CloseCRM as our central data hub. • JustCall for personalized cold calls • Lavender for crispy copywriting. The takeaway? • Generic approaches don't cut it. • Tailored strategies drive real results. • Human touch + smart tech = winning combo. Want to unlock revenue today? Then you need to work with experts. Shoot me a connection and a DM if you want to see the flow.

Cold outreach can feel like a guessing game, but after sending 1000s of cold emails, I’ve learned 1 thing: Cold email success is in the details. Look at these data↓ - 16.9% of emails never reach the recipient's inbox - Deliverability on Google: 95.54% (57.8% inbox, 37.74% promotions tab) (source: Emailtooltester) Here’s my strategy to improve deliverability and boost replies in 2025: 1. Build a “Spam-Proof” Foundation Your emails are only as good as the infrastructure supporting them. Here’s what works: Authenticate Everything ↳ Use SPF, DKIM, and DMARC to gain inbox trust. Smart Infrastructure ↳ Rely on Smartlead'𝘀 SmartServers for a dedicated setup that avoids shared-IP pitfalls. Start Small, Then Scale ↳ Gradually warm up accounts to 50–100 emails/day. Domain Strategy ↳ Rotate campaigns across multiple domains or subdomains to stay clean. 2. Make Them Want to Open Your Email Subject lines and first impressions matter. Here’s how to make them count: Short Subject Lines ↳ Keep them under 5 words—clear beats clever every time. Personalization ↳ Mention their recent work, role, or company name in the opening line. Text-Only Wins ↳ Fancy designs get flagged; stick to plain-text emails. Curiosity-Driven CTAs ↳ Use phrases like, “Would this solve X for you?” 3. Solve Real Problems, Not Generic Ones Your offer needs to hit home—here’s how to make it stick: - Focus on one pain point that resonates with your audience. - Use data-backed proof: “Cut costs by 20%” or “Save 5 hours weekly.” - Keep your pitch straightforward: No jargon, no fluff. - Add social proof—testimonials and case studies work wonders. 4. Test and Refine Before Sending The best campaigns come from constant iteration. Run Spam Tests ↳ Catch issues before they damage your sender score. Test Placement ↳ Ensure your emails land in the inbox across Gmail, Outlook, and others. Iterate Weekly ↳ A/B test subject lines and CTAs to find what works. A Smarter Way to Scale The formula is simple: Robust setup + Irresistible offers + Strategic scaling = Cold email success. Tools like Smartlead SmartServers handle the technical side, leaving you to focus on what matters: building meaningful connections. What’s been your toughest cold email challenge?

Stop Pitching. Start Problem-Solving. One of the biggest challenges founders face in outbound sales is crafting messaging that resonates. I see it time and time again: hours spent researching, yet only a handful of emails sent. Why? Because they’re focused on their product—“the baby” they’ve built with passion—when the focus should be on the prospect and their problem. Here’s the principle I share with founders to shift this mindset: 1️⃣ Start with the Product’s Value Points: List out the key outcomes your product delivers. Think about why it matters to someone else. 2️⃣ Identify Problems Your Prospect Might Be Facing: For each value point, ask, “If I were my ideal customer, what problem would I be experiencing that this product could solve?” For instance, if your product improves conversion rates on email campaigns, the problem might be: “Our SDR team is growing, but qualified opportunities aren’t increasing.” 3️⃣ Craft Problem-Centric Messaging: Your outreach shouldn’t start with how amazing your product is. It should start with the prospect’s struggle. What are they trying to solve? Begin by asking thought-provoking questions that show empathy and understanding of their challenges. 4️⃣ Map Out Public Indicators of Problems: Once you’ve identified 10-15 potential problems that align with your product’s value points, look for external cues. Maybe they’re hiring a bunch of SDRs, which could indicate a focus on scaling outbound. Use this as your entry point. Show you’ve done your homework. The goal? A faster, more effective way to get out high-quality, customized outreach emails. Emails that show you get them and care about their success—not just selling your solution. When you shift to this problem-first approach, you’ll find your outreach resonates better. Remember, people don’t care about your solution until you understand their problems and show them how it helps them solve their problem. #founders #sales #outreach #prospecting #salesstrategy #startupadvice #problemsolving #customermessaging #startupfounders #B2Bsales