Enhancing Healthcare Communication Through Personalization

How to fix Healthcare UX & CX: How AI Can Maximize Time and Clarify the Journey for HCPs and Patients. If there’s one thing HCPs lack, it’s time. And patients? They’re often in the dark, struggling to understand their healthcare journey. So, how do we change the game? Here are three disruptive UX themes that can turn the tables. 1️⃣ “Do Not Make Me Search”: Eliminating Search through Context-Aware AI Why should HCPs waste time sifting through information when AI can do it for them? Context-aware AI doesn’t just answer queries; it anticipates needs. Imagine an AI that not only knows an HCP’s specialty but also the case history, latest guidelines, and drug interactions—all presented in a digestible format, the moment it’s needed. 🔑 Key Move: Design AI systems that provide HCPs with timely, case-relevant data. Cut the search; fuel decision-making. 2️⃣ “Do Not Follow Me, I Will Follow You”: AI That Serves, Not Smothers No one wants their data scattered across platforms. We’re not just adding another tool in the toolbox; we’re integrating into existing ecosystems. When HCPs use an EHR or diagnostic tool, our data should enrich those platforms automatically, allowing for more personalized patient care. 🔑 Key Move: Prioritize API, data, and content integrations with popular healthcare tools. Make it a no-brainer for HCPs to plug into your data sets for enhanced patient outcomes. 3️⃣ “Work for Us, Do Not Sell Us”: Translating Data into Patient Communication Patients often struggle with the “Why? What? How?” of their healthcare. Through smart analytics, let’s translate complex medical jargon into actionable insights. Imagine a platform that informs patients in a language they understand and a narrative/tone that inspires, thereby empowering them and their HCPs to act decisively. 🔑 Key Move: Develop communication tools that transform data into patient-friendly language and simpler actions. Close the understanding gap. Time and clarity—two scarce resources in today’s healthcare. Let’s make them abundant by redesigning UX and CX around actual human needs. Who’s with me? #HealthcareUX #PatientCentricity #HCPengagement #CX #DigitalHealthTransformation

I thought I was invincible when I was younger. Despite my family's history of hypertension, I knew nothing about blood pressure — let alone my levels. It took a doctor who understood my personality, background, and needs to wake me up and set me on a healthier road. It all started when he asked me whether I knew the pressure in my car's tires. "Of course," I said, explaining that I had to change tire pressure seasonally when I lived in Massachusetts. I told him that I just bought a new car and checked the tire pressure for the inspection. "It seems like you know a lot about tire pressure. Do you know your blood pressure?" he asked. I was speechless. I'm sure family, friends, and doctors mentioned blood pressure to me before, but it was in that silence that I finally heard the warning. I've checked my blood pressure regularly ever since. My doctor's direct questioning wouldn't work for everyone. Some people might respond to charts and diagrams that visualize what’s happening in their bodies. Others might like gentler conversations and ongoing support. The point is: How healthcare talks to people matters. Engagement must be individually tailored and culturally sensitive to empower people to take control of their health. Language, modes of communication, and trust are all paramount. This is true outside the doctor's office, too. Engagement that respects folks and meets them where they are is critical to starting the healthcare conversations that can change their lives. That's how our team at SameSky Health recently motivated 60% of members we contacted on behalf of a national health plan to schedule and attend their Annual Wellness Visit. We achieved that result even though these members had not come in for such an appointment in at least 18 months. Personalizing engagement and care isn't always easy. But it's essential. Without it, folks will miss vital support and information they need to take control of their health — just as I'd have gone through life more aware of my car's tires than my well-being. #HLTH2023 #HealthEquity #Advocacy #HealthPlans

Improving communication between patients and physicians is paramount for enhancing patient involvement in their own care and fostering confidence in the care provided. The integration of generative AI in healthcare communication, as demonstrated by the research led by NYU Langone Health, holds significant implications for the future of patient-physician interaction and overall healthcare delivery. The study's findings indicate that AI-driven translation of patient discharge summaries into a more readable format achieved notable improvements in readability and understandability compared to the original summaries. This enhancement could potentially empower patients to actively engage in their care decisions and follow-up recommendations more effectively. While the widespread use of generative AI in healthcare communication may not be immediately feasible due to current limitations, such as accuracy issues, the research highlights the potential of AI as a valuable tool in enhancing healthcare communication. With further advancements and improvements in technology and oversight, AI-driven solutions could play a significant role in improving patient outcomes and healthcare delivery in the future. #GenerativeAI #FutureOfHealth #HealthAI