Leveraging AI for Enhancing Product Innovation

AI is no longer just an experimentation tool. It’s reshaping the entire optimization landscape. With this shift comes many untapped opportunities. Working with Andrius Jonaitis ⚙️, we've put together a growing list of 40+ AI-driven experimentation tools ( https://lnkd.in/gHm2CbDi) Combing through this list, here are the emerging market trends and opportunities you should know: 1️⃣ SELF-LEARNING, AUTO-OPTIMIZING EXPERIMENTS 💡 Opportunity: AI is creating self-adjusting experiments that optimize in real-time. 🛠️ Tools: Amplitude, Evolv Technology, and Dynamic Yield by Mastercard are pioneering always-on experimentation, where AI adjusts experiences dynamically based on live behavior. 🔮 How to leverage it: Focus on learning and developing tools that shift from static A/B testing to AI-powered, dynamically updating experiments. 2️⃣ AI-GENERATED VARIANTS 💡 Opportunity: AI can help you develop hypotheses and testing strategies. 🛠️ Tools: Ditto and ChatGPT (through custom GPTs) can help you generate robust testing strategies. 🔮 How to leverage it: Use custom GPTs to generate test ideas at scale. Automate hypothesis development, ideation, and test planning. 3️⃣ SMARTER EXPERIMENTATION WITH LESS TRAFFIC 💡 Opportunity: AI-driven traffic-efficient testing that gets results without massive sample sizes. 🛠️ Tools: Intelligems, CustomFit AI, and CRO Benchmark are pioneering AI-driven uplift modeling, finding winners faster -- with less traffic waste. 🔮 How to leverage it: Don't get stuck in a mentality that testing is only for enterprise organizations with tons of traffic. Try tools that let you test more and faster through real-time adaptive insights. 4️⃣ AI-POWERED PERSONALIZATION 💡 Opportunity: AI is creating a whole new set of experiences where every visitor will see the best-performing variant for them. 🛠️ Tools: Lift AI, Bind AI, and Coveo are some of the leaders using real-time behavioral signals to personalize experiences dynamically. 🔮 How to leverage it: Experiment with tools that match users with high-converting content. These tools are likely to develop and get even more powerful moving forward. 5️⃣ AI EXPERIMENTATION AGENTS 💡 Opportunity: AI-driven autonomous agents that can run, monitor, and optimize experiments without human intervention. 🛠️ Tools: Conversion AgentAI and BotDojo are early signals of AI taking over manual experimentation execution. Julius AI and Jurnii LTD AI are moving toward full AI-driven decision-making. 🔮 How to leverage it: Be open-minded about your role in the experimentation process. It's changing! Start experimenting with tools that enable AI-powered execution. 💸 In the future, the biggest winners won’t be the experimenters running the most tests, they’ll be the ones versed enough to let AI do the testing for them. How do you see AI changing your role as en experimenter? Share below: ⬇️

AI Product Management vs AI for Product Management: Hacks and resources for you. Regardless the path you're on, you need to evolve your PM Craft. 'Evolve' being the keyword here. 𝗙𝗼𝗿 𝗔𝗜 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 (This is for the PMs working directly with AI products) – think Research PMs, Recommendations PMs, Platform PMs, and so on. You really need to get good at handling AI's unique quirks: ✨ The Probabilistic nature of AI: It's not always 0 or 1, and you've got to navigate that uncertainty. ✨ The Deep dependency on good quality data: Garbage in, garbage out. You're constantly thinking about data quality. ✨ Developing deep AI awareness: This is key but it's not about you getting too deep into technical concepts you won't need. My secret hack is to make it a habit to read research blogs from big tech companies. Google AI, Meta AI, OpenAI and attending technical conferences. Here are some: -Google AI Blog: https://ai.google/ -DeepMind's blog https://lnkd.in/g3mi8Xxy -Meta AI Blog: https://ai.meta.com/blog/ -OpenAI Research Blog: https://lnkd.in/gR_kPSkt -Microsoft AI Blog: https://lnkd.in/gYkW63yz -Amazon Science Blog: https://lnkd.in/gMJzQrGG You'll literally see what's going to be the next big product in the next two years. The original Transformers paper came out in 2017 – a PM on top of their craft could have foreseen Generative AI tools coming years ago. 𝗙𝗼𝗿 𝗔𝗜 𝗳𝗼𝗿 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 ✨ This is about leveraging AI tools to have more impact as a PM, no matter what sector you're in. It's all about adjusting your work style and experimenting to see what actually works for you. My hack here is simple but effective: train your brain to try new things. I block my calendar for 2-hour "experimentation slots." During that time, I'm creating my own tutorials, trying out new AI tools on my actual work, and following the right people. You know most of the tools by now, here are some that you might want to check out: -NotebookLM: new features getting added very often -ChatPRD: https://www.chatprd.ai/ -Productboard AI: https://lnkd.in/gm2mfeDY -ProdPad CoPilot: https://lnkd.in/gWrZZd7W -Quantilope: https://lnkd.in/g3TUJ_-9 -Dovetail: https://dovetail.com/ -Notion AI: https://lnkd.in/gfUb8yKg -Mixpanel: https://mixpanel.com/ Regardless of your seniority, being hands-on and experimenting with these tools goes a long way.