Brain dump of 35 trends spotted at Expo West 👀 #1 Metabolic health / blood sugar balancing as a benefit #2 Fruit + vegetables ingrained into products to give them an elevated nutritional profile #3 Mushroom protein + other novel use of mycelium (part of the mushroom you can’t see that sits in the soil) instead of fruiting bodies (part that extends outside the soil) #4 Brain boosting benefits (Specifically around mood regulation, mental health, and focus) #5 Recovery and sleep as a benefit #6 Low sugar, high protein, high fiber #7 Organic, grass-fed, regenerative, ethically sourced, small batch, local, seasonal, glyphosate residue free (Lots of messaging + marketing around this) #8 Lots of egg products as a low carb, high protein alt for wraps, snacks, and other areas where flour would otherwise be used #9 Novel use of chickpeas, legumes, lentils and other beans instead of nuts or flour #10 Complete protein and amino acid profiles as a focus (Even if that means combining ingredients like almond and lentils) #11 Products designed specifically for women (Often with messaging around hormone balance and gut health) #12 Sauce gets sexy (Lots of funky and unique sauces, marinades, and condiments) #13 Gut diversity and balance as a benefit #14 Muscle health as a benefit #15 Ingredient labels on the front of packages #16 Improved ingredient labels in general (I was pleasantly surprised when turning over many packages) #17 Focus on longevity in terms of ingredient sourcing and from a messaging perspective #18 High iron content as a benefit #19 Chef crafted formulas for everything from bars to ready to eat meals to dips/spreads #20 Allergen friendly / top 8 allergen free options (For nuts, spreads, snacks, and breakfast options especially) #21 Probiotic personal care and skincare #22 Women owned and founded (Lots of messaging around this) #23 Nut innovation (Bringing novel nuts to market + pushing them as having an elevated nutrition profile) #24 Animal protein skins as snacks (Eg, chicken skin, salmon skin) #25 Fermented bread, nuts, seeds, and other snacks to elevate nutrient density + absorption #26 No added oil (Decent amt of messaging + marketing around this) #27 Focus on food waste and water conservation #28 Lots of meat sticks, jerky and other dried meats #29 Bamboo as a paper product alt #30 Focus on oral health with the use of natural + Ayurvedic ingredients #31 Upgraded energy drinks w/ better ingredients and less sugar #32 Compostable packaging and paper/plastic replacements (utensils, straws, etc.) #33 High grade olive oil (Both on its own + ingrained into products) #34 Uniquely flavored butter to enhance flavor profiles when cooking #35 Lots of hydration and electrolyte products (With a focus on added nutrients like antioxidants and adaptogens) ——— What stood out to you?! #expowest2024 #healthandwellness #healthtrends
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