Best Ways to Use LinkedIn for Virtual Networking

When we started HireSweet, I had zero LinkedIn presence. 8 years later and after a lot of testing and iterating, LinkedIn drives ~30-50% of our leads & revenue. Lately, I've been getting a ton of questions about our learnings. So, here it is - the founder-led LinkedIn playbook I've been giving to anyone who asks 👇 1. Start with the lowest hanging fruit: invitations to connect. They work (30-50% conversion rate) and they allow you to control the direction in which your network grows. Start with 2nd degree connections in your target audience, based in your area. Surprisingly no personalized notes will yield +80% more connections! Free users can send ~50 per week. Paid users ~150 per week. Hit that quota every single week, or lose it forever. 2. Optimize your profile. Clear headline, nice picture (I would avoid AI-generated), and a detailed company description. Use the "featured" section, include a nice call to action and illustrations. 3. Enjoy the process, listen to your audience, build relationships. Play the long game. Build a real sense of community. Don't be pushy, nurture people over time with posts, so they come to you when they're ready. 4. When reaching out to cold prospects, add value. Send a guide, white paper, or video that helps your prospects succeed in their job. Personalize. 5. Post 3-5 times per week, high-quality posts. Turn on Creator Mode, get a paid LinkedIn account, and add a "Visit my website" button to your profile. 6. Best times to post: mornings on Monday to Friday, as people are getting to work (8-9AM) or heading to lunch (12PM). 7. Create a process to help you generate posts. Examples: What have you learned recently? What unique industry beliefs do you hold? What do you often find yourself explaining to clients or new hires? 8. Don't come up with 5 new ideas per week. Find 1-2 good ideas and repurpose them as text, images, videos, and polls. 9. Posts perform better in that order: - Polls (+100% vs text) - do one per week - Text + relevant picture (ideally a selfie - I don't really do this myself but it works) (+50% vs text) - Text with no picture - Videos (about the same as text but more time-consuming) - External links --> Avoid them 10. For text posts, open with a strong hook, focus on readability, keep it simple (one key idea per post), and end with a question to make it simple to engage. 11. LinkedIn Live is the most underrated LinkedIn feature. Each attendee can invite up to 1,000 people per week (!!) - as long as they're 1st degree connections. Do more LinkedIn Lives! 12. It's rather easy to get a "Top Industry Voice" badge. Go to the Collaborative Article page, pick a relevant topic, and leave 3 valuable comments per day. This is how I got my badge within a week. Now it's your turn - do you agree/disagree with this recipe? What are your top LinkedIn tips for founders? 👇 (If you made it this far, feel free to bookmark this post to revisit it later!)

𝗢𝗻𝗲 𝗗𝗠 𝗰𝗮𝗻 𝗰𝗵𝗮𝗻𝗴𝗲 𝘆𝗼𝘂𝗿 𝗰𝗮𝗿𝗲𝗲𝗿. 𝗜 𝘂𝘀𝗲𝗱 𝘁𝗼 𝘁𝗵𝗶𝗻𝗸 𝗻𝗲𝘁𝘄𝗼𝗿𝗸𝗶𝗻𝗴 𝘄𝗮𝘀 𝗷𝘂𝘀𝘁 𝘀𝗺𝗮𝗹𝗹 𝘁𝗮𝗹𝗸. That it was only for extroverts, salespeople, or those who knew the “right” people. I couldn’t have been more wrong. The truth? LinkedIn changed my career more than any job board ever could. From landing internships to publishing research and breaking into power & energy, the biggest opportunities in my career didn’t come from job boards—they came from building the right connections. Yet, so many professionals hesitate to network strategically because they: * Feel awkward reaching out to strangers * Don’t know what to say in a cold DM * Fear getting ignored or rejected I get it—I used to be the same way. But once I started using LinkedIn the right way, I landed mentors, internships, and research opportunities that shaped my entire career. Here’s How You Can Do It Today: ✅ 𝗜𝗱𝗲𝗻𝘁𝗶𝗳𝘆 𝘁𝗵𝗲 𝗥𝗶𝗴𝗵𝘁 𝗣𝗲𝗼𝗽𝗹𝗲 𝘁𝗼 𝗖𝗼𝗻𝗻𝗲𝗰𝘁 𝗪𝗶𝘁𝗵 * Look for professionals in your target field (engineers, hiring managers, senior leaders). * Use LinkedIn’s “People Also Viewed” section to find similar profiles. * Join industry groups to see who’s actively sharing insights. ✅ 𝗦𝗲𝗻𝗱 𝗮 𝗠𝗲𝘀𝘀𝗮𝗴𝗲 𝗧𝗵𝗮𝘁 𝗚𝗲𝘁𝘀 𝗮 𝗥𝗲𝘀𝗽𝗼𝗻𝘀𝗲 Forget “Hi, can I pick your brain?” That doesn’t work. Instead, try this: 💡 𝗘𝘅𝗮𝗺𝗽𝗹𝗲 𝗗𝗠 𝗧𝗲𝗺𝗽𝗹𝗮𝘁𝗲: “Hi [Name], I came across your profile while learning about [topic]. I admire your work on [specific project]. I’d love to hear your thoughts on [question]. Would you be open to a quick chat?” ✅ 𝗘𝗻𝗴𝗮𝗴𝗲 𝗪𝗶𝘁𝗵 𝗧𝗵𝗲𝗶𝗿 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗕𝗲𝗳𝗼𝗿𝗲 𝗬𝗼𝘂 𝗗𝗠 * Like and comment on their posts genuinely * Share their work and add your insights * Make your name familiar before sending a message ✅ 𝗢𝗳𝗳𝗲𝗿 𝗩𝗮𝗹𝘂𝗲 𝗜𝗻𝘀𝘁𝗲𝗮𝗱 𝗼𝗳 𝗝𝘂𝘀𝘁 𝗔𝘀𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗛𝗲𝗹𝗽 People respond better when you bring something to the table: * Share an article or resource relevant to their work * Offer a fresh perspective on one of their posts * Ask a specific, thoughtful question instead of just “Can you help me?” The Outcome: I’ve used this exact strategy to build meaningful relationships that led to: ✔ Internship opportunities before I even applied ✔ Research collaborations that boosted my career ✔ Insights from industry leaders that I couldn’t find anywhere else If you’re not leveraging LinkedIn for strategic networking, you’re leaving opportunities on the table. 💡 Try this today: Pick ONE person you admire, craft a thoughtful DM, and hit send

“Networking is awkward.” You know what’s more awkward? Graduating in May 2025 and applying to 127 jobs with… zero callbacks. Let’s fix that with networking ideas no one’s talking about. and I mean actionable.. 1. “Reverse Research” Your Way Into a Conversation Instead of asking people what they do, show them what you know about what they’ve done. How to do it: Find someone on LinkedIn in your target company/role Read their posts, podcasts, or panels they’ve been on Then send this message: “Hi [Name], I came across your [talk/article/post] on [topic]—your point about [insight] made me think differently. I’m researching [industry], and would love to hear your take on [specific follow-up]. Would it be okay to connect?” That’s conversation built on respect. 2. Book Club for Industry Geeks Start a virtual book or podcast club for your industry. Invite professionals to speak at the end of each cycle. How to do it: Pick 3 peers + 1 book or podcast Create a simple calendar (4 weeks = 4 touchpoints) End with a “Wrap-Up” Zoom chat—invite a guest Post your takeaways on LinkedIn and tag them Because learning together? Is the strongest way to network. 3. Write A “Public Thank You” Post on LinkedIn You probably learned something cool from someone recently. Now imagine you posted it publicly, gave them a shoutout, and showed how you applied it. How to do it: Tag the person Share what they taught you Share what you did next Ask your network, “What’s something YOU learned from someone this month?” You just gave free visibility, created a loop, and 10 people will want to talk to you after. 4. Turn Informational Chats into Co-Creation Networking chats often stop at “thanks for the time.” What if it didn’t? What to do: After the call, send a note: “Hey [Name], based on our chat about [topic], I drafted a small idea to build on your advice. Would love your thoughts!” Create a graphic, short write-up, or project plan (just 1 page!) Now you’re not just a student. You’re someone they collaborated with. That’s relationship-building, not just networking. 5. The 5-5-5 Strategy Most people get stuck on who to reach out to. Here’s a weekly formula: 5 People You Admire (Founders, creatives) 5 People From Your School Network (Alums, professors, guest speakers) 5 Peers Who Are Also Job Hunting (Build a support circle, swap leads) Message all 15. Repeat weekly. That’s 156 conversations in 3 months. You don’t “find” jobs—you build the path to them. Reminder: Networking isn’t about who has the fanciest title. It’s about who remembers you when an opportunity comes up. Be the person who listened, learned, shared, and followed up. If you’re reading this and job searching— try one new method this week. Not next month. Not when it feels “less scary.” Now. You’re not late. #May2025Grads #NetworkingTips #CreativeCareerMoves #JobSearchStrategy #InternationalStudents #GradJobHunt #BeyondTheResume #HumanConnection #Topmate

He wasn’t convinced that being active on LinkedIn would be helpful. 30 days later? Strategic LinkedIn networking brought in 2 new clients (estimated to be worth more than $100k in legal fees). The backstory: ⇒ Litigation partner in a mid-sized law firm. ⇒ Skeptical that LinkedIn could be used to network for business. ⇒ No time for writing or doing traditional “thought leadership”. Despite his doubts, he was willing to give LinkedIn a try. We put a simple strategic LI networking plan together that felt doable for him. Here it is: 1️⃣Identify (& then connect with/follow) 6-10 relevant people. These folks must: ✓ Be active on LinkedIn. ✓ Post about issues relevant to your ideal clients. And no, they don’t need to be competitors or attorneys (but they CAN be - don’t be afraid to follow and engage with those folks!). 2️⃣Set aside 15 minutes per day to review their posts and strategically comment (on any that are relevant to your audience). When commenting, don’t say “great post” or “thanks for sharing”. Instead, add value by: >>> Validating their point with specifics. >>> Adding a new perspective or insight. >>> Asking a question to deepen the discussion. 3️⃣Connect with people you engage with. LinkedIn is a networking tool. Use it that way! Any time someone you aren’t already connected to likes one of your comments or (even better) engages with it, reach out to them to connect. And then, DM them to say “hello” and take the discussion (already started in the comments) further. Yes, that's it. Here’s why this simple formula is so effective: ⏩ It's an easy way to showcase your point of view (and way of lawyering/thinking), which attracts better-fit people into your LI universe. ⏩ It shows your credibility and expertise (in a service-based, non-salesy way). By doing something that takes little time. ⏩ It builds authentic relationships. With people you probably wouldn’t meet in person. Stop thinking of LinkedIn purely as social media. Use it as the networking tool (it actually is). Now, the elephant in the room…Posting your own content. Yes, this will help. But it’s not necessary. If you don’t have the time right now (or are a bit shy about putting your own posts/articles out there), this is a great strategy to lead with. Ready to get started (now)? Do this: 1. Find 1 thought leader in your niche. 2. Make a thoughtful, strategic comment to one of their recent posts. 3. Connect with anyone who likes or engages with your comment. XO, Heather ~~~ P.S. Season 5 of Life & Law podcast is BACK. And this is exactly what we’re covering today. Dive deeper into how to use LinkedIn for networking by listening to Episode 204 (see my Featured Section at Heather Moulder to go directly to the podcast).

You don’t need to attend awkward networking events to build connections. Here are 10 ways to network online (from your couch) to land your dream job, mentorship or just to stay in touch: 1. Start with warm calls, not cold DMs Reaching out to strangers is intimidating. So, begin with people you already admire or respect: past colleagues, old classmates, mentors, or anyone you’ve gotten value from. Reach out, share your goals, ask for advice, or simply reconnect. — 2. Build (or join) a 3-6 person mastermind Invite people you admire to check in monthly or quarterly. Ask 3 simple questions in each meeting: • What’s your biggest win? • What’s your biggest challenge? • How can we help each other? This becomes your personal board of advisors, and their networks become yours, too. — 3. Make intros within your own network Instead of always trying to add new people, try connecting two people you already know. It builds goodwill, and often sparks reciprocity. Some of my best opportunities came from introductions I made first. — 4. Be the tortoise, not the hare Strong networks aren’t built in a week. They come from consistency, trust, and staying top of mind. Check in. Celebrate small wins. Be helpful, even without asking for anything.  — 5. Send snail mail Want to stand out in a sea of LinkedIn messages? Send a handwritten card or even a fun comic with a note. The person will always remember your “extra” effort. — 6. Elevate the interaction • Only chatted with someone online? Try a call. • Had a few calls? Try a Zoom meeting. • Know them over Zoom? Meet up in person. Each upgrade strengthens the connection. — 7. Pick one platform to dominate Instead of being everywhere, go deep somewhere. For example, if it’s LinkedIn: • Endorse people • Write thoughtful comments • Share niche insights your network actually values   This depth pays off more than shallow visibility. — 8. Curate, don’t just connect Curate the best insights, tools, or articles in your niche, and share them regularly. You’ll become a trusted source people keep coming back or referring to. — 9. Do something fun together Shared activities build bonds. This could be as simple as playing a game, joining a sweepstakes, or co-hosting a webinar.  People remember who made them feel something. — 10. Swipe right (yes, really) Apps like Shapr or Invitly are designed for warm outreach — you match with people who want to meet others. It’s cold networking without the awkwardness. Networking isn’t about pitching. It’s about planting seeds. Start with one person. Reach out. Reconnect.  Then keep showing up, helping others, and making connections that count.