CEO @ Lundi | Global Workforce Strategy & Execution | 77+ Countries | Author
I’ve been managing remote teams across different time zones for over a decade. But I struggled. → I didn’t have a set process. → I didn’t understand how to make time zones work in my favor. → I didn’t know how to balance flexibility and structure. 1. The first mistake is failing to acknowledge the time zone challenge. Many leaders assume that their team can sync up despite being spread across the globe. But the reality is, time zone differences create major barriers to productivity and communication. When I first scaled my company, I made the same mistake. I tried to get everyone working in overlapping hours, but it led to constant delays, frustration, and burnout. The result was: → Miscommunication because not everyone is available at the same time. → Missed opportunities due to delayed responses. → Team members feeling disconnected. But then I realized I needed to embrace time zone differences instead of fighting them. Here’s how I fixed it: → Accept time zone differences as a reality and create overlap windows for collaboration. → Communicate expectations clearly around working hours and availability. → Focus on asynchronous work and ensure key tasks can be completed without needing everyone to be online simultaneously. 2. The second mistake is neglecting to establish clear communication protocols. Time zone challenges make communication even trickier, and without clear protocols, your team will be left guessing when to connect or how to share updates effectively. I learned this the hard way. At one point, we had team members scattered across five time zones, and without a plan for how and when to communicate, things slipped through the cracks. The result was: → Information is missed or misunderstood. → Confusion around when to reach out and how to collaborate. → Employees feel “out of the loop” or disengaged. Here’s how I fixed it: → Implemented tools like Slack, Microsoft Teams, and Zoom to streamline communication. → Set clear guidelines for response times, preferred communication channels, and meeting schedules. By learning from these mistakes, I’ve been able to turn time zone differences into an advantage rather than a barrier. Don't let time zones be your excuse for poor management—make them work to your advantage.