AI isn't just a tool; it's becoming a teammate. A major field experiment with 776 professionals at Procter & Gamble, led by researchers from Harvard, Wharton, and Warwick, revealed something remarkable: Generative AI can replicate and even outperform human teamwork. Read the recently published paper here: In a real-world new product development challenge, professionals were assigned to one of four conditions: 1. Control Individuals without AI 2. Human Team R&D + Commercial without AI (+0.24 SD) 3. Individual + AI Working alone with GPT-4 (+0.37 SD) 4. AI-Augmented Team Human team + GPT-4 (+0.39 SD) Key findings: ⭐ Individuals with AI matched the output quality of traditional teams, with 16% less time spent. ⭐ AI helped non-experts perform like seasoned product developers. ⭐ It flattened functional silos: R&D and Commercial employees produced more balanced, cross-functional solutions. ⭐ It made work feel better: AI users reported higher excitement and energy and lower anxiety, even more so than many working in human-only teams. What does this mean for organizations? 💡 Rethink team structures. One AI-empowered individual can do the work of two and do it faster. 💡 Democratize expertise. AI is a boundary-spanning engine that reduces reliance on deep specialization. 💡 Invest in AI fluency. Prompting and AI collaboration skills are the new competitive edge. 💡 Double down on innovation. AI + team = highest chance of top-tier breakthrough ideas. This is not just productivity software. This is a redefinition of how work happens. AI is no longer the intern or the assistant. It’s showing up as a cybernetic teammate, enhancing performance, dissolving silos, and lifting morale. The future of work isn’t human vs. AI. The next step is human + AI + new ways of collaborating. Are you ready?
AI-Driven Insights For Better Remote Team Performance
Explore top LinkedIn content from expert professionals.
Summary
AI-driven insights for better remote team performance redefine collaboration by integrating artificial intelligence as a teammate to boost productivity, enhance creativity, and break traditional workplace silos. This approach combines human expertise with AI's analytical capabilities, allowing teams to work smarter and more effectively in remote settings.
- Redesign team structures: Consider integrating AI tools into remote teams to enable faster problem-solving and reduce reliance on deep specialization within roles.
- Match personalities with AI: Pair team members with AI agents whose traits complement their own to improve productivity and collaboration outcomes.
- Invest in AI fluency: Equip your team with skills to interact with and utilize AI tools effectively for increased innovation and seamless teamwork.
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We just built a commercial grade RCT platform called MindMeld for humans and AI agents to collaborate in integrative workspaces. We then test drove it in a large-scale Marketing Field Experiment with surprising results. Notably, "Personality Pairing" between human and AI personalities improves output quality and Human-AI teams generate 60% greater productivity per worker. In the experiment: 🚩 2310 participants were randomly assigned to human-human and human-AI teams, with randomized AI personality traits. 🚩 The teams exchanged 183,691 messages, and created 63,656 image edits, 1,960,095 ad copy edits, and 10,375 AI-generated images while producing 11,138 ads for a large think tank. 🚩 Analysis of fine-grained communication, collaboration, and workflow logs revealed that collaborating with AI agents increased communication by 137% and allowed humans to focus 23% more on text and image content generation messaging and 20% less on direct text editing. Humans on Human-AI teams sent 23% fewer social messages, creating 60% greater productivity per worker and higher-quality ad copy. 🚩 In contrast, human-human teams produced higher-quality images, suggesting that AI agents require fine-tuning for multimodal workflows. 🚩 AI Personality Pairing Experiments revealed that AI traits can complement human personalities to enhance collaboration. For example, conscientious humans paired with open AI agents improved image quality, while extroverted humans paired with conscientious AI agents reduced the quality of text, images, and clicks. 🚩 In field tests of ad campaigns with ~5M impressions, ads with higher image quality produced by human collaborations and higher text quality produced by AI collaborations performed significantly better on click-through rate and cost per click metrics. As human collaborations produced better image quality and AI collaborations produced better text quality, ads created by human-AI teams performed similarly, overall, to those created by human-human teams. 🚩 Together, these results suggest AI agents can improve teamwork and productivity, especially when tuned to complement human traits. The paper, coauthored with Harang Ju, can be found in the link on the first comment below. We thank the MIT Initiative on the Digital Economy for institutional support! As always, thoughts and comments highly encouraged! Wondering especially what Erik Brynjolfsson Edward McFowland III Iavor Bojinov John Horton Karim Lakhani Azeem Azhar Sendhil Mullainathan Nicole Immorlica Alessandro Acquisti Ethan Mollick Katy Milkman and others think!
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New research from Harvard Business School explores a big question: What if AI isn’t just a tool but a teammate? In a large-scale field experiment with Procter & Gamble, researchers tested how GPT-4 affected performance when used by individuals versus teams of experienced professionals working on real product development challenges. Some key findings: - AI-enabled individuals performed as well as teams without AI - Teams using AI produced the best and most exceptional results overall — not only did they outperform others, but they were significantly more likely to generate top 10% solutions - AI helped bridge expertise gaps and broke down professional silos - Participants using AI had better emotional experiences — more excitement, less frustration The takeaway? AI isn't just about individual productivity — it’s reshaping how we collaborate, think, and solve complex problems. It’s acting more like a cybernetic teammate, not just a more efficient tool. The working paper — “The Cybernetic Teammate: A Field Experiment on Generative AI Reshaping Teamwork and Expertise” — is worth a read. As someone interested in the future of work, this raises important questions: 1. How do we design teams when AI levels the playing field? 2. What happens to traditional boundaries between roles? 3. How do we rethink collaboration when AI enhances both performance and emotional engagement? Curious what you all think — especially if you’re leading teams or exploring how to integrate AI meaningfully into your org. #FutureOfWork #LinkedInWorkplace #LinkedInLife #WorkplaceResearch
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I've been deeply inspired by new research from my brilliant colleagues and friends Karim Lakhani and Hila Lifshitz-Assaf, alongside Ethan Mollick at Wharton, P&G, and others: The Cybernetic Teammate: A Field Experiment on Generative AI Reshaping Teamwork and Expertise. This work gets to the heart of something I’ve been exploring for years—the blurring boundaries between disciplines and the potential for technology to unlock new forms of human creativity and collaboration. What’s so powerful here is not just the scale of impact AI is having, but the shape of that impact. A couple of charts from the study really hit home: Performance Distribution Teams using AI were three times more likely to deliver top 10% solutions. Let that sink in. We’re not just talking about incremental improvement—we’re seeing a fundamental shift in the curve. The whole distribution moves up. Expertise Equalization Perhaps even more profound—individuals (even novices) using AI were able to match or outperform seasoned experts. The old silos between technical and commercial capabilities? Gone. AI is flattening hierarchies and expanding what’s possible for everyone. But it’s not just about outcomes—it’s about experience. Participants reported more excitement, less anxiety, and stronger emotional connection with their work. That matters. A few takeaways that stood out: - Teams with AI were three times more likely to reach top-tier results - Individuals using AI matched team performance at 16% faster speed - Silos between specialties dissolved—more integrated, well-rounded solutions - Emotional boost: higher excitement, lower stress For me, the big idea here is the democratization of expertise. This is about more than automation—it’s about amplification. It’s about empowering people, regardless of where they sit on the org chart, to contribute meaningfully in ways they couldn’t before. It’s exciting to see this kind of validation for the themes we’ve been working on for decades: open talent, distributed innovation, and the power of creative collaboration. This isn’t just the future of work—it’s already happening. Here's a link to the paper: https://lnkd.in/g3KiQuw4