Communicating Company Culture Remotely

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Summary

Communicating company culture remotely involves actively creating meaningful connections and consistently emphasizing shared values, even when teams work apart. It’s not about casual small talk but fostering genuine engagement and collaboration through intentional efforts.

  • Create shared moments: Organize recurring activities like virtual town halls or team bonding events to showcase contributions and build trust across departments.
  • Celebrate contributions: Use digital tools to recognize individual and team achievements, ensuring everyone feels valued and motivated in their roles.
  • Encourage personal connections: Facilitate one-on-one check-ins or casual video calls to strengthen relationships and understanding among colleagues.
Summarized by AI based on LinkedIn member posts
  • View profile for Tania Zapata
    Tania Zapata Tania Zapata is an Influencer

    Chairwoman of Bunny Inc. | Entrepreneur | Investor | Advisor | Helping Businesses Grow and Scale

    12,006 followers

    Remote work challenge: How do you build a connected culture when teams are miles apart? At Bunny Studio we’ve discovered that intentional connection is the foundation of our remote culture. This means consistently reinforcing our values while creating spaces where every team member feels seen and valued. Four initiatives that have transformed our remote culture: 🔸 Weekly Town Halls where teams showcase their impact, creating visibility across departments. 🔸 Digital Recognition through our dedicated Slack “kudos” channel, celebrating wins both big and small. 🔸 Random Coffee Connections via Donut, pairing colleagues for 15-minute conversations that break down silos. 🔸 Strategic Bonding Events that pull us away from routines to build genuine connections. Beyond these programs, we’ve learned two critical lessons: 1. Hiring people who thrive in collaborative environments is non-negotiable. 2. Avoiding rigid specialization prevents isolation and encourages cross-functional thinking. The strongest organizational cultures aren’t imposed from above—they’re co-created by everyone. In a remote environment, this co-creation requires deliberate, consistent effort. 🤝 What’s working in your remote culture? I’d love to hear your strategies.

  • View profile for Natan Mohart

    Tech Entrepreneur | Artificial & Emotional Intelligence | Daily Leadership Insights

    27,471 followers

    The Empathy Edge: 8 Ways to Maintain Emotional Connection in a Remote World In a digital age where screens replace face-to-face interactions, empathy is the bridge that keeps teams human. Here are eight strategies to nurture emotional intelligence and foster trust, even through a monitor: 1. Send “How can I support you?” instead of “What’s the status?” ↳ Reframing demands as offers shifts the dynamic from surveillance to collaboration, reducing defensiveness and building trust. 2. Start every meeting with: “How are you really doing?” ↳ A simple check-in sets a tone of care and reminds everyone that people come before tasks. 3. Celebrate the “invisible” work publicly ↳ Highlighting silent efforts boosts morale and reinforces the value of each team member’s contribution. 4. Turn cameras ON during conflict ↳ Body language builds empathy faster than words alone, helping to de-escalate tension and foster understanding. 5. Create a “No Judgment” virtual zone ↳ A safe space for sharing struggles encourages vulnerability, strengthens bonds, and sparks innovative solutions. 6. Replace emails with “human” video chats ↳ Cameras humanize interactions, turning pixels into people and creating moments of genuine connection. 7. End every call with clarity + gratitude ↳ Closing with “Thank you for your time. Here’s our next-step plan.” combines appreciation with structure, leaving everyone feeling valued and aligned. 8. Send one unsent message this week ↳ A simple note of recognition—like “I noticed how you [specific action]. Thank you.”—can have an outsized impact on morale and engagement. Remote work doesn’t have to mean robotic work. By intentionally weaving empathy into digital habits, you build teams that feel seen, heard, and valued—no office required. 📌 Which of these strategies will you try first? Share below! ♻️ Repost to lead the empathy revolution in remote work! Follow Natan Mohart for more science-backed soft skills.

  • View profile for Jennifer Dulski
    Jennifer Dulski Jennifer Dulski is an Influencer

    CEO @ Rising Team | Helping Leaders Drive High-Performing Teams | Faculty @ Stanford GSB

    212,379 followers

    Let’s get real; those chats around the water cooler were never that great. There’s a reason why this photo looks like a generic stock photo—this situation is fictionalized. While people may have shared casual stories about the weather or the latest movies around the water cooler, deep relationships were never built there. Remote and hybrid work is criticized for a perceived inability to build culture. If people aren’t talking about their weekends in the break room, the thinking goes, how can we build a cohesive team? In reality, those surface-level conversations don’t do much to build a strong culture, and they certainly aren’t more important because they happen in person. In fact, Gallup research shows only 20% of fully in-office employees feel connected to their company’s culture, slightly below the rate of hybrid employees. What people need more than serendipitous chit-chat is focused, intentional moments of connection - and you don’t need an office building for those. Instead, managers can adopt a few strategies to create connections in hybrid/remote (or in-person) settings that build cohesiveness, decrease feelings of isolation, and boost morale. Good examples are outlined in @Rising Team’s new Guide to Maximizing Hybrid Work Success, including strategies like: 🛠️Dedicate time to build understanding:  Activities that foster authentic understanding are essential for maintaining connection in hybrid environments. While happy hours may be fun, learning about people’s workplace preferences, like how they like to be appreciated and how they prefer to receive feedback, go a lot further towards building strong relationships. 🔗Create micro-connections:  Quick, intentional check-ins about work and life can do much more than casual conversations. Try asking, “How do you like to be supported on a hard day?” or “What is something you’re proud of outside of work?” instead of small talk about weekend plans. Questions like these enhance trust and understanding. 👥Maximize in-person time:  When your team does meet in person, focus on activities that the research shows benefit from face-to-face interaction, like brainstorming or collaborative projects. These in-person moments should strengthen virtual connections and keep the team aligned on shared goals. Find the full list of examples by downloading our free Guide: https://lnkd.in/g9ditxXA Building a strong team culture isn’t about casual in-office encounters—it’s about fostering intentional connections that have real impact. Whether through meaningful check-ins or focused team activities, managers have the tools to create a cohesive, engaged team in any environment. Hybrid and remote work aren’t obstacles to culture-building—they’re opportunities to redefine it. #HybridWork #RemoteLeadership  — This is the final post in my series on maximizing success in remote work. Check out my LinkedIn channel for past posts on best practices for leading hybrid/remote teams.

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