Aligning Remote Team Dynamics with Company Culture

Meetings aren’t for updates - they’re where your culture is being built… or broken. In distributed, remote, & hybrid teams, meetings are key moments where team members experience culture together. That makes every meeting a high-stakes opportunity. Yet most teams stay in default mode - using meetings for project updates instead of connection, ideation, debate, and culture-building. Fixing meeting overload isn’t just about having fewer Zooms. It’s about rewiring your communication norms: ✔️ Do we know when to communicate synchronously vs. asynchronously? ✔️ Are we using async tools that give transparency without constant live check-ins? ✔️ Have we aligned on our team values and expected behaviors? 💡 3 ways to reduce meetings and make the remaining ones count: 1️⃣ Co-create a Team Working Agreement. Before you can reinforce values, your team needs to define them. We’ve spent hundreds of hours helping teams do this - and have seen measurable gains in team effectiveness. Key components: ✔️ Shared team goals ✔️ Defining team member roles ✔️ Agreed-upon behaviors ✔️ Communication norms (sync vs. async) 2️⃣ Begin meetings with a connection moment. Relationships fuel trust and collaboration. Kick things off with a check-in like: “What gave you energy this week?” Or tailor it to the topic. In a recent meeting on decision-making norms, we asked: “Speed or certainty - which do you value more when making decisions, and why?” 3️⃣ Make team values part of the agenda. Create a ritual to recognize teammates for living into the team behaviors. Ask the question: “Where did we see our values or team agreements show up this week?” And check in on where could the team have done better. Culture doesn’t happen by accident - especially when your teams are spread across time zones, WFH setups, and multiple office sites. Your meetings can become a powerful tool to build culture with intention. Excerpt from the Work 20XX podcast with Jeff Frick

Remote work challenge: How do you build a connected culture when teams are miles apart? At Bunny Studio we’ve discovered that intentional connection is the foundation of our remote culture. This means consistently reinforcing our values while creating spaces where every team member feels seen and valued. Four initiatives that have transformed our remote culture: 🔸 Weekly Town Halls where teams showcase their impact, creating visibility across departments. 🔸 Digital Recognition through our dedicated Slack “kudos” channel, celebrating wins both big and small. 🔸 Random Coffee Connections via Donut, pairing colleagues for 15-minute conversations that break down silos. 🔸 Strategic Bonding Events that pull us away from routines to build genuine connections. Beyond these programs, we’ve learned two critical lessons: 1. Hiring people who thrive in collaborative environments is non-negotiable. 2. Avoiding rigid specialization prevents isolation and encourages cross-functional thinking. The strongest organizational cultures aren’t imposed from above—they’re co-created by everyone. In a remote environment, this co-creation requires deliberate, consistent effort. 🤝 What’s working in your remote culture? I’d love to hear your strategies.

The "If, Then" leadership style has come back in remote and hybrid work decisions. Here's why it doesn't work and what people leaders can do to get it right. It is that old formula: If you prove you’re more productive, then you get flexibility. The problem? This isn’t leadership. It’s a warranty policy, and it’s got cracks. If you treat people like adults, then they will treat your mission like theirs. If you lead with trust, then the future of work is yours to own. We’ve seen this play out before, even pre-pandemic. There were two flavors of this with different outcomes. The learnings give us insights for success. _______________ Flavor 1. Large established companies flavor. It wasn't clear who got approved for remote work and why. Those who were lucky to get it often became second-class citizens. They faced a persistent need to justify their worth. They had to step up more than their colleagues who were in the office. They were often passed over for promotions and key roles. This was a failure of leadership. It did not build high-performing teams with a strong culture. They lost top talent. _______________ Flavor 2. Startups that were nimble and forward-thinking. They asked, "What if we make remote work the foundation of our growth? We could fund ourselves for longer. If we set clear expectations, accountability, and support for distributed teams, we can make it work. We won't be tied to one location or locked in talent wars in overcrowded cities. And guess what? They thrived. _______________ Here’s the so what for people leaders today: The if-then warranty policy isn’t going to cut it. Three steps to get it right: 1️⃣ Set clear, shared goals with your team. These need to be outcomes for the team to achieve. 2️⃣ Empower your team to set flexible work norms. They should suit both individuals and the team. They should help deliver the desired outcomes. Good people make things work for their teammates. This helps build psychological safety as well. 3️⃣ Be transparent about accountability. Provide real-time feedback if things go off course. Adjust as needed. We can't take flexibility and results for granted. What you will achieve: Your team will not just meet expectations—they will out perform.

Let’s get real; those chats around the water cooler were never that great. There’s a reason why this photo looks like a generic stock photo—this situation is fictionalized. While people may have shared casual stories about the weather or the latest movies around the water cooler, deep relationships were never built there. Remote and hybrid work is criticized for a perceived inability to build culture. If people aren’t talking about their weekends in the break room, the thinking goes, how can we build a cohesive team? In reality, those surface-level conversations don’t do much to build a strong culture, and they certainly aren’t more important because they happen in person. In fact, Gallup research shows only 20% of fully in-office employees feel connected to their company’s culture, slightly below the rate of hybrid employees. What people need more than serendipitous chit-chat is focused, intentional moments of connection - and you don’t need an office building for those. Instead, managers can adopt a few strategies to create connections in hybrid/remote (or in-person) settings that build cohesiveness, decrease feelings of isolation, and boost morale. Good examples are outlined in @Rising Team’s new Guide to Maximizing Hybrid Work Success, including strategies like: 🛠️Dedicate time to build understanding:  Activities that foster authentic understanding are essential for maintaining connection in hybrid environments. While happy hours may be fun, learning about people’s workplace preferences, like how they like to be appreciated and how they prefer to receive feedback, go a lot further towards building strong relationships. 🔗Create micro-connections:  Quick, intentional check-ins about work and life can do much more than casual conversations. Try asking, “How do you like to be supported on a hard day?” or “What is something you’re proud of outside of work?” instead of small talk about weekend plans. Questions like these enhance trust and understanding. 👥Maximize in-person time:  When your team does meet in person, focus on activities that the research shows benefit from face-to-face interaction, like brainstorming or collaborative projects. These in-person moments should strengthen virtual connections and keep the team aligned on shared goals. Find the full list of examples by downloading our free Guide: https://lnkd.in/g9ditxXA Building a strong team culture isn’t about casual in-office encounters—it’s about fostering intentional connections that have real impact. Whether through meaningful check-ins or focused team activities, managers have the tools to create a cohesive, engaged team in any environment. Hybrid and remote work aren’t obstacles to culture-building—they’re opportunities to redefine it. #HybridWork #RemoteLeadership  — This is the final post in my series on maximizing success in remote work. Check out my LinkedIn channel for past posts on best practices for leading hybrid/remote teams.

When I first started managing remote projects, I thought keeping everyone aligned would just require the right tools and regular check-ins. I quickly learned it’s so much more than that. Through trial and error, I found what really works. Most importantly, I learned that managing projects remotely is built on one thing: Trust. Here’s what helped me keep my teams aligned and hitting deadlines: 1. Set Clear Expectations ✅ Define roles and goals early. ↳ Ambiguity breeds confusion. I make it a point to set crystal-clear expectations from day one. 2.Use the Right Tools ✅ Hold regular video meetings ↳ I used to think we could skip face time, but I quickly learned that personal connection keeps morale strong. 3. Prioritize Strong Communication ✅ Stand-ups keep my team aligned, but more importantly, they foster accountability. 4. Focus on Outcomes, Not Hours ✅ I learned to measure success by outcomes instead of hours.  ↳ Trusting my team to deliver results made them more motivated and productive. ✅ Celebrating milestones is the fuel that keeps everyone going. 5. Build a Strong Team Culture ✅ Scheduling virtual team-building activities has helped create a community. ↳ This sense of belonging is what ultimately pushes us to succeed together. Managing remote teams is about building trust & creating clear goals.

After placing executives across industries for over a decade, I've observed a concerning pattern in organizations struggling with remote work: the issue is rarely about where employees work, but rather how leadership operates. When leaders cite "culture concerns" as the reason to bring everyone back to the office, I immediately ask them to examine these two critical aspects of their organization: 1. Communication systems: High-performing remote teams have intentional, structured communication protocols. They've designed systems for visibility, accountability, and collaboration that don't depend on physical proximity. When these systems are absent, trust erodes - regardless of location. 2. Leadership philosophy: The most successful executives I've placed understand that micromanagement is toxic in any environment. They create cultures of empowerment, focusing on outcomes rather than activities. They establish clear expectations, provide necessary resources, and then trust their teams to deliver. The organizations winning the talent war aren't forcing arbitrary office mandates. Instead, they're investing in developing leaders who can build trust and maintain culture across distributed teams. If you're struggling with remote work effectiveness, I challenge you to look deeper. The office isn't a magical trust-building machine. True trust comes from intentional leadership practices that transcend physical space. The best candidates are increasingly choosing organizations that demonstrate this understanding. Are you positioning yourself to attract them? #executiverecruiter #eliterecruiter #jobmarket2025 #profoliosai #resume #jobstrategy #humanresources #workfromhome #teambuilding #remote

After collaborating with over 1,000 Virtual Assistants (VAs) at HelpFlow, we’ve uncovered the core ingredients to building a reliable and high-performing remote workforce. Here’s what our journey taught us—lessons too valuable not to share with founders, HR leaders, and remote team managers: - Prioritize Process, Not Just People: While hiring for culture fit is critical, airtight processes are the backbone of reliability. Well-documented SOPs make onboarding seamless and safeguard against disruptions. - Communication Cadence is Everything: Daily standups and weekly deep dives ensure clarity and accountability. Structured check-ins foster rapport, prevent isolation, and quickly surface roadblocks before they escalate. - Feedback Loops Drive Growth: Constant feedback (both ways) empowers VAs to achieve more and feel genuinely invested. We learned that transparent performance metrics and frequent recognition help VAs and managers align on growth targets. Invest in Tools AND Trust - Technology enables efficiency, but trust cements loyalty. Secure collaboration platforms paired with transparent leadership build long-term dedication far beyond what a tech stack can offer. These lessons didn’t come easy. They were forged through trial, error, and a genuine commitment to people and process. Curious about leveling up your remote workforce? What’s the #1 challenge you face in managing remote teams? Let’s share insights below!

8 ways I create a culture of connection with a 90-person remote team: 1️⃣ Weekly coffee roulette across teams to spark bonds 2️⃣ Bi-weekly all hands led by our teams (not leadership) 3️⃣ Friendly competition with movement challenges e.g. daily steps 4️⃣ 10 minutes for a ‘The Weekend Report’ at the start of Monday’s calls 5️⃣ Investing in optional co-working spaces where we have hubs of people 6️⃣ Slack channels for interest groups such as ‘the parents’, ‘the neurospices’ 7️⃣ Investing in-person activities to bond, brainstorm & build lasting memories 8️⃣ An open door policy for new culture-orientated ideas to address team needs Let’s be real… It can be difficult to feel connected to a screen full of faces. But the freedom, flexibility & access to global talent? That’s the undeniable magic of remote work ✨ And we’re committed to creating a virtual space that’s just as vibrant, supportive & inspiring as any office. Where everyone feels seen, heard & truly connected. How do YOU build a great remote culture?👇🏽 ***** ♻️ If this resonated, reshare it with your network. 🩵 Follow me, Radha, for more insights into building a remote team.