Crafting Follow-Up Content for Event Attendees

I landed back in Los Angeles after a 4-day legal convention in Vegas and realized something: People are great at networking in the moment, but struggle to follow-up and keep relationships after an event like a major convention. To make sure all of the connections you made are sustained long-term, here's a step-by-step guide to effectively follow up post-convention: 📝 Personalized Note Writing: Always begin with a personalized note. Thank your new contacts for their time and highlight specific topics or moments you shared. A handwritten note can make a deep impression in today's digital world, signaling thoughtfulness and genuine interest. 📲 Organize Contact Details: Compile a database of the addresses, emails, and other contact details you've gathered. Tools like Microsoft Excel or CRM platforms like Salesforce or HubSpot can be great for this. This not only helps with immediate follow-up but aids in long-term relationship management. 🤳🏻 Engage on Social Media:   Connect with your new contacts on platforms like LinkedIn, YouTube, IG, Facebook and TikTok. Engage with their posts to foster online rapport, but ensure your interactions are meaningful. 📩 Newsletters:   If you have a newsletter, consider adding your new contacts to the mailing list (with their consent). This keeps them updated on your activities, insights, and the latest happenings in the legal field. 🔄 Share Your Work: If you've written books, articles, or other publications, share them. It not only positions you as an expert but provides value to your contacts. ✅ Regular Check-ins:   Set reminders to touch base periodically. You could share relevant articles, wish them on holidays, or update them about significant milestones in your career. 👏🏼 Tips and Insights: Offer helpful tips or insights from the convention or from your experience. It’s a non-invasive way to remind them of the value you bring to the table. 🤝 Long-Term Relationship Building Relationships are not about transactions but genuine connections. Ensure your interactions are not always business-focused. Learn about their interests, congratulate them on personal achievements, and be there during challenging times. 📚 Recommend Books: If you've come across insightful books (including ones you've written), recommend them. It's a subtle way to showcase your expertise and share knowledge. 🎉 Events and Reunions: Consider organizing or attending reunion events for convention attendees. It's a way to rekindle connections and stay updated on each other’s progress. Remember: post-convention networking is an art. It requires genuine interest, persistence, and patience. By investing time and effort into nurturing these relationships, you'll not only grow your network but also enrich your professional journey. Remember, it's not about how many contacts you have, but the depth and quality of those connections. #networking #lawyer #success #relationshipbuilding

Ever had a great first meeting, only to watch the relationship fizzle out? You're not alone. Here are some resources for follow-up success: 1. The 24-Hour Thank-You Blitz Send a personalized note within 24 hours of your meeting. Reference specific points from your conversation to show you were paying attention. Subtly hint at future engagement without being pushy. 2. The Value Bomb (Week 1) Within the first week, share something relevant to their interests. This could be an article, event invitation, or impact story. The key is to prove you listened and care about their passions. No ask here, just pure value. 3. The Engagement Invitation (Weeks 2-3) A few weeks in, invite them to experience your mission firsthand. Think site visits, volunteer opportunities, or exclusive events. The focus should be on involvement, not money. 4. The Impact Showcase (1 Month Mark) At the one-month mark, share a specific story of your work in action. Connect it to the interests they expressed during your meeting. This is your chance to show how supporters like them make real change happen. 5. The "Round Two" Proposition (6 Weeks Post-Meeting) Around six weeks after your first meeting, suggest a follow-up conversation. Frame it as an opportunity to share updates and seek their input. Offer specific meeting options to make it easy for them to say yes. Remember: Every interaction is a chance to deepen the connection. Keep it donor-centric, valuable, and personal. P.S. What was your longest every follow-up attempt that ended in a gift?

Most people completely waste their networking efforts the moment they leave an event. I watch professionals collect business cards like trophies, then let those connections die in their LinkedIn requests folder. That's not networking - that's contact hoarding. The real networking magic happens in the 24-48 hours after the event ends. Here's how to actually convert those conversations into valuable relationships: 1. Personalized outreach within 24 hours - Reference specific conversation details, not generic "nice meeting you" messages. Stand out among the dozen other people they met. 2. Strategic LinkedIn connections - Include context about where you met and what you discussed. Transform anonymous invitations into meaningful relationship foundations. 3. Value-added follow-through - Share relevant articles, resources, or introductions that address what they mentioned. Show you were actually listening and can provide value. 4. Propose concrete next steps - Coffee meetings, collaboration opportunities, strategic introductions. Strike while the event momentum is hot. 5. Document everything - Record their professional goals, current challenges, and collaboration opportunities. This enables strategic relationship development over time. Here's what most people get wrong: they treat networking like contact collection instead of relationship building. The goal isn't a bigger contact list - it's developing professionals who proactively support each other's success. Stop collecting business cards and start building actual relationships. Your future self will thank you. What post-networking strategies have you found most effective for converting event meetings into valuable professional relationships? Sign up to my newsletter for more corporate insights and truths here: https://vist.ly/3yrck #deepalivyas #eliterecruiter #recruiter #recruitment #jobsearch #corporate #networking #relationshipbuilding #professionalnetworking #careerstrategist