Planning for Attendee Comfort During Events

I attended Transform last week and it was far and away the most inclusive large conference I've attended. And yet there was still room for improvement, as there always will be as we aim to fully include everyone! I thought why not share some best practices on inclusive conferences and events for anyone who may be organizing them now or in the future. 〰 Ask for pronouns in the registration process and include them on name badges. Either only provide a space for write-in or provide diverse options like he/him, she/her, they/them, she/they, he/they, they/she, they/he, they/he/she, ze/hir, and xe/xem. For the write-in option, be sure to use language like ‘Self-identify:’ instead of ‘Other:’ which can be, well, othering. 〰 Provide space to request accommodations during the registration process. Some folks may need ASL interpretation, have allergies, be sensitive to strobe lights, need reserved seating, or many other accommodations. 〰 Choose a venue that is accessible to individuals with disabilities, including ramps, elevators, accessible restrooms, and designated parking spaces. Provide clear and legible signage to assist attendees in navigating the space and accessibility guides to support specific needs. 〰 Provide at least some (ideally all) all-gender restrooms. If your venue doesn’t provide these already, consider designating single use/family restrooms as all-gender and just make it clear using your own signage. Another option is to cover gendered restroom signs with signage that describes the layout (i.e. ‘Restroom with stalls’ and ‘Restrooms with urinals and stalls’) if your venue will allow it. 〰 Ensure diversity and representation in speakers, panelists, moderators, and presenters. Aim for a range of identities, perspectives, backgrounds, and experiences to reflect the diversity of your audience. Be sure this applies to all roles equally, not just moderators or emcees which can lead to tokenism. 〰 Create a neurodivergent-friendly environment by offering quiet spaces, providing sensory-friendly materials, and minimizing loud noises and bright lights. If you want to go above and beyond, provide fidget toys! 〰 Establish community guidelines or a code of conduct that outlines expectations for respectful behavior and prohibits discrimination, harassment, or exclusionary behavior based on identity or background. Share these guidelines before the conference and then do a quick review at the kickoff session. Enforce these guidelines consistently throughout the conference and ensure there are options for safe reporting. 〰 Provide a nursing room for breastfeeding individuals. Call it a ‘nursing room’ instead of a ‘mother’s room’ as not all mothers breastfeed and not all breastfeeding individuals are mothers. 〰 Provide various Q&A options, including traditional mic setup, QR codes, and text codes for accessibility. I'm running out of space, so continued in the comments! But would love to know, what else would you add?

Want an effective, low-cost way to make your events more accessible? Try offering an Accessibility Pre-Event Checklist! 🌟 This checklist gives all attendees a heads-up on essential accessibility details, helping everyone feel welcome and prepared. Think: ✅ Accessible transportation options and venue entrances ✅ Steps for requesting accommodations ✅ Available assistive technologies (like captioning or ALDs) ✅ Information on accessible restrooms, quiet zones, and emergency procedures An accessibility checklist helps attendees feel confident they’ll have the support they need, reducing anxiety about navigating a new space or arranging accommodations. Plus, a pre-event checklist shows your commitment to inclusion right from the start. ___________________ Here's a streamlined sample of an Accessibility Pre-Event Checklist: "Welcome! To make your experience as smooth and enjoyable as possible, we’ve put together a checklist to help you prepare and get the most out of Salesforce events. Here’s what to know: #Before You Arrive □ Accommodation Requests: If you need specific accommodations (e.g., ASL interpretation, reserved seating, mobility support), please contact our Accessibility Team at least two weeks in advance. □ Public transit routes and shuttle services with accessible features will be available on our event website. #Venue Accessibility □ Accessible Entrances: All main entrances, restrooms, and levels are accessible by wheelchair. □ Quiet Zones & Sensory Rooms: Designated quiet zones and sensory-friendly rooms are available for anyone needing a calm space. These areas are equipped with comfortable seating, low lighting, and noise reduction. #Event Technology □ Live Captions & Transcripts: AI-generated captions and real-time captions will be provided in all main sessions. Transcripts will be available in the event app. □ Event App Accessibility: Our event app is screen-reader compatible, and provides real-time updates for easier navigation. #During the Event □ Session Accessibility: Accessible seating, reserved spots for those with mobility devices, and ASL interpreters are available at key sessions. Check the app or schedule for more information. □ Meal & Break Options: Dietary accommodations are available at all meals. Attendees with food allergies or specific dietary needs can contact our team or visit the Disability Help Desk for more information." #AccessibleEvents #InclusionMatters #EventPlanning #DisabilityInclusion #Trailblazer

Stress Management in Event Design Believe it or not, traveling to events can be a major stressor and if you can alleviate even half the stress for your attendees, you’re halfway to building an advocate for life. When planning surprise and delight, and exceptional experiences, we can add things that will reduce stress, but also eliminate pain points, both of which create exceptional experiences and put attendees into the mode of “stay and play” which is a strategic move because it primes them to internalize the messages you’re sharing with them and develop a positive brand affinity for you. The Psychology of Event Comfort Think about the last time you attended a stressful event. Maybe you couldn't find parking, got lost trying to locate your session, couldn’t connect to wifi or waited over ten minutes in registration. These small friction points add up, creating a cognitive load that prevents attendees from fully engaging with your carefully curated content, or simply leaver the event. Pre-Event Communication Your event experience starts long before the doors open. Clear, timely communication acts as a virtual hand-holding exercise: "Here's exactly where to park." "This is what registration looks like." "Here's your personalized agenda." Pro tip: Create a comms plan that addresses common anxieties before they surface. Think of it as immunization against event-day stress. Gianna’s Gem: Ask questions on surveys ONLY if you can deliver the delight you’re prompting. I was fortunate to be on the Ritz Carlton Tech Customer Advisory Board and learned that if you ask an attendee (or guest) for a preference before they arrive, but then you don’t deliver that specific thing to them, they're MORE DISAPPOINTED than if you hadn’t asked their preference! So if you ask an attendee if they have a preference for something, make sure you can deliver it! The Hidden Impact of Layout Ever notice how some venues feel naturally calming while others trigger instant anxiety? It's not just aesthetics - it's psychology in action. - Noise: When evaluating a venue, keep in mind how “live” a space is and whether the noise will render the space a networking disaster. If it’s a live space, consider adding carpeting, pillows, rugs, and other textiles to mute some of the sound - Create decompression zones where attendees can take a breath between intense sessions, meditate and reset before networking. - Aim for 30% quiet space to 70% active space in your floor plan to allow for attendees of all neurodivergent types to enjoy the event. - Outdoor space: I once planned a CEO Summit for SoftBank Vision Fund where we hosted 90% of all sessions outdoors! We even built our General Session stage outdoors using an LED screen. It had a huge impact on attention spans and also felt so bespoke and special. - Bring as much the outdoors in: plants, regional elements ground attendees and give sense of place. Read the rest of my blog at: https://lnkd.in/gswyPK2i