Best Practices For Attending Engineering Events

Conference fatigue is real! Attending conferences can be rewarding and energizing, but the packed schedules, travel, information overload, and constant networking can quickly lead to fatigue or even burnout. Here’s a few ways to stay refreshed, focused, and make the most of your conference experience: ➡️ PLAN AND PRIORITIZE YOUR SCHEDULE: -- Review the agenda in advance. Highlight the sessions, speakers, and events that align with your goals. Focus on quality over quantity and don’t feel pressured to attend everything. -- If you’re traveling across time zones, use jet lag apps like Timeshifter or StopJetLag to help your body adjust. These apps provide personalized plans to optimize sleep, light exposure, and meals, which can significantly reduce. -- Schedule intentional downtime. Block out periods for solo walks, quiet meals, or short breaks in your room to recharge. Over-scheduling is a major contributor to event fatigue. -- Build in transition time between sessions. Even five to ten minutes can help you reset and prepare for the next event. ➡️ PREPARE FOR NETWORKING AND MEETINGS: -- Carry old-school business cards and a pen. -- Have your LinkedIn QR code or a digital business card ready for quick sharing. Digital cards (using apps like HiHello, Inc. or Popl) are increasingly popular. -- Download the conference app if one is available. They often include networking features, schedules, and ways to connect with other attendees efficiently. ➡️ DURING THE CONFERENCE: -- Limit distractions and avoid multitasking during sessions, meetings, or conversations. -- Be intentional and selective with your #networking: Focus on meaningful connections rather than collecting as many business cards as possible. -- Take notes during or immediately after key conversations and sessions. This helps you remember details and makes follow-up easier. -- Listen actively and ask thoughtful questions-engaged participation is more valuable than passive attendance. -- Designate some “no-conference” time: Block out periods where you don’t attend any sessions or meetings to decompress. -- Skip non-essential social events (like early breakfasts or late-night mixers) if you need rest. Prioritize your well-being over FOMO. -- Pay attention to your body and mind. If you feel overwhelmed or exhausted, take a break, even a short one can help you reset. ➡️ SCHEDULE TIME FOR FOLLOW-UP: -- Review your notes and contacts as soon as possible after the event to combat the “forgetting curve”. -- Set calendar reminders to follow up with new connections-ideally within a month, and then periodically (such as quarterly) to maintain relationships. -- Send personalized LinkedIn connection requests to everyone you met, referencing your conversation to reinforce the connection. -- Use #technology to your advantage: AI-powered apps can help summarize sessions, organize notes, and remind you of action items. What’s your best tip to avoid conference fatigue❓

A SWE landed an interview at Capital One from a networking event. Not because he was the most outgoing person in the room. And not because he had a stacked resume. But because he came prepared. He knew what to say. Who to talk to. What questions to ask. He connected with several new people at the event. And one of them referred him to an open position 2 weeks later. Here's a simple guide so you can do the same: 1. 𝗨𝘀𝗲 𝗠𝗲𝗲𝘁𝘂𝗽 𝗼𝗿 𝗘𝘃𝗲𝗻𝘁𝗯𝗿𝗶𝘁𝗲 𝘁𝗼 𝗳𝗶𝗻𝗱 𝗲𝘃𝗲𝗻𝘁𝘀 𝘁𝗵𝗮𝘁 𝗶𝗻𝘁𝗲𝗿𝗲𝘀𝘁 𝘆𝗼𝘂. → It's easier to talk when you actually care about the topic. Prioritize recurring meetings in your area. But one-off meetings are fine, too. 2. 𝗟𝗼𝗼𝗸 𝗳𝗼𝗿 𝘄𝗮𝘆𝘀 𝘁𝗼 𝗰𝗼𝗻𝗻𝗲𝗰𝘁 𝘄𝗶𝘁𝗵 𝗽𝗲𝗼𝗽𝗹𝗲 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲 𝗲𝘃𝗲𝗻𝘁. → Check for Discord groups, Slack channels, or public guest lists. Shoot them a short message on LinkedIn like: "Saw you're attending [Event Name] next week. Would love to connect!" And chat with them a bit before the event. Seeing a familiar face makes it easier to break the ice. 3. 𝗣𝗿𝗲𝗽𝗮𝗿𝗲 𝗮 𝗿𝗲𝘀𝗽𝗼𝗻𝘀𝗲 𝗳𝗼𝗿 "𝗪𝗵𝗮𝘁 𝗱𝗼 𝘆𝗼𝘂 𝗱𝗼?" → Most people respond with a job title and a company. BORING. Have an elevator pitch ready that sparks curiosity. "𝘐 𝘩𝘦𝘭𝘱 𝘦-𝘤𝘰𝘮𝘮𝘦𝘳𝘤𝘦 𝘤𝘰𝘮𝘱𝘢𝘯𝘪𝘦𝘴 𝘩𝘢𝘯𝘥𝘭𝘦 𝘵𝘩𝘰𝘶𝘴𝘢𝘯𝘥𝘴 𝘰𝘧 𝘤𝘩𝘦𝘤𝘬𝘰𝘶𝘵𝘴 𝘱𝘦𝘳 𝘮𝘪𝘯𝘶𝘵𝘦 𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘤𝘳𝘢𝘴𝘩𝘪𝘯𝘨." Now they have a reason to ask: "How are you doing that?" "What tech stack are you using?" 4. 𝗕𝗲 𝗿𝗲𝗮𝗱𝘆 𝘁𝗼 𝗮𝘀𝗸 𝗮𝗯𝗼𝘂𝘁 𝘁𝗵𝗲𝗺. → Good conversations come from interest in others. • What were you hoping to get out of the event? • Was there anyone specific you were hoping to meet? • What's the most interesting project you've worked on lately? 5. 𝗚𝗮𝘁𝗵𝗲𝗿 𝗰𝗼𝗻𝘁𝗮𝗰𝘁 𝗶𝗻𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻. → A great conversation means nothing if you never see them again. Connect on LinkedIn or get their phone or email. Whatever they're comfortable sharing. Make it easy to stay in touch. 6. 𝗖𝗼𝗻𝘁𝗶𝗻𝘂𝗲 𝘁𝗵𝗲 𝗿𝗲𝗹𝗮𝘁𝗶𝗼𝗻𝘀𝗵𝗶𝗽 → The event is just an introduction. Send a follow up ASAP. Plan a coffee chat or set up a virtual meeting. If there's overlap, collaborate on something interesting. That's how real relationships are built. 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆: Networking doesn't always reward extroverted people. It rewards people who show up with a plan. Try this at your next event. Let me know how it goes. P.S. Have you ever built a connection from a networking event?

Here’s how we built more pipeline from Saastr and Dreamforce with a GA ticket (or sometimes even no ticket) vs. some companies that paid $50k+ for booths. Rule #1: The rule of thirds I used to approach conferences with the sole goal of building pipeline. I was stressed and in the wrong mindset, which led to transactional conversations. People want to have authentic conversations without a premeditated agenda. I now believe conversations should roughly split into the following buckets: 1) Business problems and whether Bluebirds might be helpful. This is what leads to pipeline in the near-term. 2) Talking about where the market is going (e.g. AI and sales). This is usually with C-Suite (it’s often why they’re attending the conference) and on-the-ground employees like AEs or BDRs. 3) Swapping notes on company building. This is primarily with other founders, and it’s a fantastic way to meet and learn from experienced builders. The important thing is to let go of every conversation being about pipeline. I usually don’t bring up Bluebirds unless asked. Don’t be that person who hyper-analyzes name-tags to corner decision makers. Focus on learning and great conversations, and pipeline will follow. Rule #2: 80% of the game is in the side events This one is counter-intuitive — the actual event is usually the least interesting part of a conference. Most reputable conferences have a cottage-industry of happy hours, brunches, dinners, etc. hosted by companies in the space. They’re free to attend and you just need to track down lists of these events (they always exist) and sign up. Side events have more focused groups of people (e.g. a brunch for CMOs), so it’s easier to meet people and have high quality conversations. Rule #3: It’s all in the follow up Last year, I struggled to stay organized with conversations and track follow up. When you’re meeting 20 people a day, it’s tough to remember what was discussed with each person. Now, after a great conversation I always ask to connect on LinkedIn. Have them connect with you (not the other way around) so you can accept their connection request one day later and immediately follow up via LinkedIn DMs. If I felt like they’re leaning into Bluebirds and we can be helpful, I’ll ask to pull up calendars and schedule time for a follow up right there, or exchange phone numbers. If your follow up takes more than 24 hours after meeting, or you’re unable to get ahold of someone, your process is broken and you should re-think your approach to staying in touch. These 3 changes made a huge impact to my experience at conferences, how much fun I have, and building pipeline. Anyone else at Saastr / Dreamforce have advice or tips they’ve learned? Sriharsha Guduguntla Atul Raghunathan Oliver Johnson Albert Wang Zaid Khan Max Clang Avishek Roy

How to Network Better at Tech Conferences 🚀  Tech conferences are a goldmine for building valuable connections, but many people either overthink networking or don’t approach it strategically. Here’s how to make the most of your time and build meaningful relationships:  1️⃣ **Identify Who’s Attending** – Check the attendee list, speaker lineup, and event hashtags. Announce on LinkedIn that you’ll be attending to attract connections ahead of time.  2️⃣ **Reach Out Beforehand** – Don’t wait until the event! Message people you'd like to meet, whether speakers, recruiters, or peers, to set up quick chats.  3️⃣ **Engage in Real Conversations** – Instead of just exchanging business cards, focus on learning about people. Ask about their work, interests, and challenges—real relationships matter.  4️⃣ **Schedule Meetings** – Many conferences have scheduling apps. Book time with key people before the event ends, so you don’t miss out.  5️⃣ **Follow Up Afterward** – The real networking happens post-conference. Connect on LinkedIn, send a thank-you message, and keep the conversation going.  💡 Pro tip: Share conference insights on LinkedIn while you’re there! Tag people you meet and engage in discussions to maximize visibility.  Networking isn’t about collecting contacts—it’s about creating opportunities. Who else is leveling up their conference networking this year? Let’s connect! 🔗💬  #Networking #TechConferences #Cybersecurity

The RSA Conference is next week! 🎉 It's a whirlwind, so having a plan is key. Here are my top 5 tips to help you make the most of your time: 1. Plan Your Sessions and Expo Hall Visits: The RSAC agenda is packed. Take some time before you arrive to browse the sessions, keynotes, and workshops that align with your interests and professional goals. Use the conference app or website to build a preliminary schedule. Similarly, identify the exhibitors in the expo hall you definitely want to see. This will help you avoid feeling overwhelmed and ensure you prioritize what matters most to you. 2. Network Strategically: RSAC is a prime opportunity to connect with industry peers, potential partners, and thought leaders. Don't just collect business cards or LinkedIn connections; aim for meaningful conversations. Attend networking receptions, Birds of a Feather sessions, and even strike up conversations while waiting in line. Before sessions start, you can just introduce yourself to those around you. Be prepared with a concise intro and what you're hoping to gain from the conference. Follow up with key connections after the event. 3. Stay Hydrated and Comfortable: You'll be doing a lot of walking and talking. Wear comfortable shoes, bring layers as conference center temperatures can fluctuate, and most importantly, stay hydrated. Carry a reusable water bottle and refill it often. Taking care of your physical well-being will help you stay focused and energized throughout the day. 4. Embrace Serendipity but Stay Focused: While having a plan is crucial, be open to spontaneous opportunities. A chance encounter in the hallway or an intriguing booth you stumble upon could lead to valuable insights or connections. However, don't let serendipity derail your primary goals. If a session you planned to attend is starting, get there early to avoid the line and get a good seat. Meet the speakers in the hallway after the session. 5. Take Notes and Follow Up: You'll be exposed to a wealth of information. Bring a notebook or use a note-taking app to jot down key takeaways, interesting ideas, and action items. After the conference, review your notes and prioritize follow-ups with the people you met and the insights you gained. This will help solidify your learning and turn connections into lasting relationships. I hope to see you at RSAC! For those not able to attend, I look forward to meeting up with you next time. Reply with your tips and any questions.