How to Make Performance Reviews More Actionable

In my 18 years at Amazon, I've seen more careers transformed by the next 2 weeks than by the other 50 weeks of the year combined. It's performance review season. Most people rush through it like a chore, seeing it as an interruption to their "real work." The smartest people I know do the opposite: they treat these upcoming weeks as their highest-leverage opportunity of the year. After handling over fifty feedback requests, self-reviews, and upward feedback 𝘢𝘯𝘯𝘶𝘢𝘭𝘭𝘺 for nearly two decades, I've learned this isn't just another corporate exercise. This is when careers pivot, accelerate, or stall. Your feedback directly impacts compensation, career trajectories, and professional growth. Your self-assessment frames how leadership views your entire year's work. This isn't busywork—it's career-defining work, but we treat it with as much enthusiasm as taking out trash. Here's how to make the most of it: 𝗚𝗶𝘃𝗲 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝗼𝘁𝗵𝗲𝗿𝘀 𝘄𝗼𝗻'𝘁 - Ask yourself: "What perspective am I uniquely positioned to share?" Everyone will comment on the obvious wins and challenges. Your job is to provide insights others miss, making your feedback instantly invaluable. 𝗗𝗲𝗳𝗲𝗮𝘁 𝗿𝗲𝗰𝗲𝗻𝗰𝘆 𝗯𝗶𝗮𝘀 - I keep a living document for every person I work with. When something feedback-worthy happens—good or challenging—it goes in immediately. No more scrambling to remember projects from months ago. This ensures specific, timely examples when needed. 𝗠𝗮𝘀𝘁𝗲𝗿 𝘆𝗼𝘂𝗿 𝘀𝗲𝗹𝗳-𝗮𝘀𝘀𝗲𝘀𝘀𝗺𝗲𝗻𝘁 - Don't just list tasks—craft a narrative. Lead with behaviors that drove impact. Show your growth in handling complex situations, influencing across teams, and making difficult trade-offs. Demonstrate self-awareness by acknowledging areas where you're actively improving. 𝗙𝗼𝗿 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝘁𝗼 𝘆𝗼𝘂𝗿 𝗺𝗮𝗻𝗮𝗴𝗲𝗿 - They receive little feedback all year. Focus on how they help you succeed and specific ways they could support you better. Make it dense with information—this might be their only chance to learn how to serve their team better. 𝗢𝗻 𝗴𝗶𝘃𝗶𝗻𝗴 𝗰𝗼𝗻𝘀𝘁𝗿𝘂𝗰𝘁𝗶𝘃𝗲 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 - The difference between criticism and valuable input is showing you genuinely want the other person to succeed. When that intention shines through, you don't need to walk on eggshells. Be specific about the behavior, its impact, and how it could improve. 𝗥𝗲𝗰𝗲𝗶𝘃𝗶𝗻𝗴 𝗳𝗲𝗲𝗱𝗯𝗮𝗰𝗸 𝘄𝗲𝗹𝗹 𝗶𝘀 𝗮 𝘀𝘂𝗽𝗲𝗿𝗽𝗼𝘄𝗲𝗿 - Good constructive feedback often feels like an insult at first. But here's the mindset shift that changed everything for me: feedback is a gift. It's direct guidance on improvement from those who work closest with you. When you feel that defensive instinct rise, pause and focus on understanding instead. Here's your challenge: This year, treat performance review season like the most important work you'll do. Because in terms of long-term impact on careers—both yours and others'—it just might be.

Most performance reviews try to do two jobs at once: 1️⃣ Pick between people for pay, promotion, and roles. 2️⃣ Develop people by finding strengths and gaps. These goals pull in opposite directions. Why this clash happens (brain + math): 🧠 Brain: When a review affects your pay or job, your brain reads it as a threat. Stress goes up. Learning shuts down. Feedback feels like a warning, not help. 🔢 Math: If you focus on ranking people clearly, everyone’s profile looks the same and you lose detail about strengths and weaknesses. If you focus on rich, detailed feedback, clear rankings get fuzzy. You can’t optimize both at the same time. The fix isn’t “blend them better.” You need a third way. Build two separate tracks with different goals, timing, and rules. Track A — Allocate (between people) - Purpose: pay, promotion, role, and staffing decisions. - Timing: set times (e.g., twice a year). - Evidence: common criteria and comparisons across people. - Norms: fairness, consistency, clear documentation. Track B — Develop (within people) - Purpose: growth, new skills, behavior change. - Timing: ongoing, low‑stakes coaching in regular 1:1s. - Evidence: specific behaviors and goals; focus on the future (“feedforward”). - Norms: psychological safety, curiosity, experimentation. Design moves that make it work: 👉 Separate the moments: Never mix ratings or money talks with coaching time. 👉 Separate the artifacts: Use different forms and language for each track. 👉 Separate the roles: Talent review leaders handle Track A; managers/peers coach in Track B. 👉 Give employees a voice: Enable upward feedback and self‑nominations for growth or promotion. 👉 Aim at behavior and the future: Be specific about what to try next, not who someone “is.” Employee gut‑check: “Is this feedback or a warning?” If people can’t tell, the system isn’t truly separate yet. When we honor the polarity—allocate separately, develop safely—performance management can actually serve both business goals. #EmployeeExperience #PerformanceManagement #Leadership #HR

After a decade of sitting in manager meetings, delivering reviews, and coaching others through them, I’ve learned what makes—or breaks—an annual review: Here are 7 practical things you can do right now: 1/ Make it easy for your manager to advocate for you. Don’t just list tasks. Show outcomes. Show business impact. Make the case clear and compelling. 2/ When asking for peer reviews, give them a purpose. Are you aiming for a promo? A stretch project? Let them know. It’ll help them speak to the right strengths that support your goals. 3/ Show how you’re already performing at the next level. As Webflow CEO Linda Tong shared with me in my book, leaders want to see you performing at the next level already. Highlight those moments where you took on leadership, strategic decisions, or tough projects. 4/ Cut the fluff. Don’t list every task you did. Focus on the 20% of projects that drove 80% of results. 5/ Ask your manager to pre-review it. I did this for my teams — help them advocate for themselves in the most impactful way possible. 6/ Anticipate challenges. If there’s a project that didn’t go well, address it. Share what you learned and how you’ve applied those lessons. It builds trust. 7/ Compare across quarters. Show how you’ve grown — not just what you did this cycle. We’re prone to the recency effect. Progress tells a powerful story. 𝗣.𝗦. It’s your career. Own your review.

“Work hard and hope” is not a good strategy for getting a strong performance review, but you can take specific actions to maximize your rating. Here is what to do before, during, and after your review to ensure the best possible review. Before the review (~2-3 months) - A few days before a routine 1:1, tell your manager that you would like some feedback. Give them a few days to think deeply and prepare. Don’t ambush them. - Ask them to provide feedback in terms of the score you would like to receive on your review. For example, ask “Am I performing at a top tier level?” if that is the term your organization uses. - If you receive corrective feedback, begin addressing it immediately. - Line up your peer reviewers. Let key peers and peers of your manager know that you will ask them for feedback at review time. Get their feedback and begin to address it. Before the review (~3 weeks) - Send your reviewers a prep list. Throughout the year, maintain a list of your accomplishments and deliverables. Send this to your reviewers when they are preparing your review to help them remember what you have accomplished throughout the year. During the review - Reply to all feedback, positive or negative, beginning with “thank you.” - Don’t argue with feedback, even when you disagree. Instead, say “I respect what you are saying, but I am having trouble fully understanding it. Can you give me a specific example?” - For positive feedback, ask if you should seek to do more of that action. Ask where it would help the organization if you did it more. After the Review: - Take immediate and visible action on the feedback. - Verify negative feedback with respected advisors if you don’t agree or understand it. If they support the criticism, revisit your objection. If they don’t, think about how you can work around that negative feedback rather than changing to address it. - If your review goes well, begin a discussion about how to grow your role or responsibility. These are the tactical takeaways from my latest newsletter, “Ensuring a Great Performance Review.” In the newsletter, I go into greater depth on each of these points and explain how to implement them. As the year ends and many head into review season, there is just enough time to use this process all the way through. Check out the newsletter and use it to get the best possible score on your review so that it can bring you one step closer to promotion. You can read it here: https://buff.ly/3NKNkLV Readers- Any other tactical insights in order to get the most out of annual reviews?