Best Practices for Implementing Feedback Tools

How can you tell if your employee listening programs are any good? At Google, we had a simple question we used to evaluate our own programs: Is the employee feedback representative, constructive, heard and considered? Let’s unpack each principle: 1️⃣ Representative: Are you hearing from a true cross-section of your workforce? Can leaders trust the data? Effective listening goes beyond the usual survey respondents. It actively seeks out diverse perspectives across demographics, departments, tenure, and management levels. When feedback is representative, you gain a holistic understanding of your organization's pulse, enabling more inclusive and impactful decisions. When it’s not, your results won’t have enough credibility to effect change. 2️⃣ Constructive: Is the feedback you're gathering actionable and solution-oriented? Will leaders know how to utilize the data? While it's essential to have channels for critical and negative feedback, you must ensure that it's shared in a way that helps turn insights into actionable improvements. “Employees are unhappy” is not a constructive insight, but  “High-performing employees were twice as likely to be dissatisfied with their opportunities for internal mobility” is much better. 3️⃣ Heard: Do your employees know their feedback is being used?   Acknowledging receipt of feedback is crucial. Simple communication, like "we've received your input and are reviewing it," can significantly boost trust and encourage continued participation. Silence, on the other hand, can breed cynicism. Always share feedback back. It doesn’t have to be question-by-question results (great if it is though!)--but at least share what the key lessons are that leaders have taken away from the feedback. 4️⃣ Considered: Do employees understand how their feedback was evaluated? If their feedback brought change? If not, why? Employees need to see that their feedback is genuinely taken into account. This doesn't mean every suggestion will be implemented. Still, it does mean transparently communicating how feedback is being analyzed, what themes are emerging, and how it's influencing programs and policies. When employees see that their input makes a difference, they become more invested. When they don’t, they become cynical, which can lead to distrust of leaders and undercut business performance. 👩💻 Hi, I'm Mary Kate Stimmler, PhD, and I write about using social science to build great workplaces and careers. (Image created by Whisk/Gemini Labs)

Your people want to grow… But you’re not listening. Employees crave development, not just feedback. Leaders miss the bigger picture: ↳ Skill gaps and ambitions. Otherwise, employees feel: 1. Unheard 2. Undervalued 3. Stuck Without growth, engagement drops. Turnover soars… You need more than feedback. You need an actionable strategy. Here’s how: 1. Use Structured Frameworks. - Standardized templates reduce personal biases. - Blend metrics with narratives for actionable insights. - Structured feedback eliminates guesswork. 2. Focus On Future Goals. - Set SMART goals to make development clear. - Shift feedback from past to forward-looking progress. - Align team growth with your company’s goals. 3. Listen To Employees' Voices. - Surveys uncover ambitions often left unspoken. - Safe spaces allow employees to share openly. - Listening fosters trust and deeper engagement. 4. Bridge The Gap For Future Success. - Use benchmarks to prioritize critical skill gaps. - Compare current skills to those your future requires. - Prepare employees today for tomorrow’s challenges. 5. Empower Growth Ownership. - Prompts like “Where do I excel?” spark reflection. - Encourage employees to own development paths. - Regular discussions keep growth consistent and visible. 6. Collaborate On Development Goals. - Build trust with safe, judgment-free feedback spaces. - Visualise their goals, showing progress and alignment. - Collaboration ensures both clarity and accountability. When growth is intentional, businesses succeed. Focus on development now to avoid turnover later. Invest in your people to future-proof your business. Follow Jonathan Raynor. Reshare to help others.

How does feedback affect performance? There is a solid body of research to show that feedback can be among the most powerful influences on performance (see references in the attachment and link in the comments). However, it is also apparent that feedback is not always a gift, and it can often harm performance. An evidence-based approach can help establish a feedback culture that effectively drives performance. Below you can find recommendations adapted from CIPD’s evidence review and my consulting practice: 1- Remember that feedback is not always useful. Instead of encouraging managers to give as much feedback as possible, emphasize quality feedback. Prompt managers to invest time in better preparing and delivering feedback. 2- Train managers to recognize and work with reactions to feedback. Managers can ask how the person feels about the feedback, and whether it is actionable or fair. 3- Consider assessing employees’ reactions to feedback more systematically. For example, ask short questions to quickly survey employees after a feedback meeting to evaluate how useful the feedback was for them and how positive/negative they feel following the feedback. This can inform further line management conversations or target training to develop managers’ capability in feedback. 4- Managers and colleagues giving feedback should be encouraged and trained to do the following: • Deliver specific feedback. Provide them with a guide on what specific, detailed, and elaborated feedback means, including what points they should cover. • Before giving feedback, assess what type of tasks the feedback will cover. For most tasks, and especially creative ones, avoid giving negative feedback where possible and focus on positive episodes and on how to recreate them in the future. For precision, risk, and prevention tasks, negative feedback is more appropriate. • Ensure feedback is fair and seen to be fair.  Explain to employees how the information was gathered, highlighting why it is consistent, accurate, and unbiased. • Encourage managers to ask people what feedback they would find most helpful, both to involve them in the process and help make it specific in relevant ways. • Don’t push for very frequent or immediate feedback across the board. Encourage teams and managers to find the frequency and timing that works for them –monthly might be better than weekly, and immediate feedback might not always be the most helpful. • Managers should involve employees in a two-way conversation, rather than making feedback one-way, top-down communication. • Provide training on how to minimise biases and accurately use observations to inform feedback. 5- Ensure feedback enables behavioral change that is both strategic and impactful. You can find more recommendations and references in the doc attached. What best practices would you add to enable a feedback culture? ♻️ Repost to spread value. 🔔 or follow to read similar content.