Creating Engaging Company Events

3 team building activities to try at your next company offsite. —Leadership team— Have every member of the leadership team answer the following 3 questions in advance: 1. What do I love most about my job? 2. What’s the hardest part of my job? 3. What’s something people often don’t know or misunderstand about my job? Share everyone’s responses as a pre-read ahead of the live session and then lead a group discussion with helpful prompts like: What’s one thing that caught you by surprise? How did it feel to share this with the group? What patterns stood out to you? This is a great way to build x-functional empathy and awareness while surfacing underlying challenges. —Managers— Ask your managers to answer the following Q: On a scale of 1-5, how hard is it to be a manager? Facilitate a live discussion with follow up Qs like, “What’s the hardest part?” and “How does it feel looking around the room and seeing everyone else’s responses?” Then break everyone into pairs for a peer coaching session on a management challenge they’re currently facing. (Link below for template.) This is a great way to foster community and resilience for managers. —Employees— Break everyone into pairs and have them answer the following prompt: What’s a piece of feedback you’ve been sitting on? Provide them with coaching Qs like, “What’s holding you back?” and “How do you think the person would feel if they knew you were feeling this way?” This is a great activity to surface underlying issues, foster communication, and provide a peer coaching buddy your employees can lean on the next time they’re facing a challenge. Looking for more offsite tips and resources? Check out my favs here: - How to coordinate an in-person offsite (including template comms to employees): https://lnkd.in/eMQyHeNa - Leadership team building activities: https://lnkd.in/epGKs9ZH - Low lift management training activities: https://lnkd.in/ea3SPTVN What are your favorite company offsite activities?

The most exciting project I worked on in 2023 was boosting registrations for an event. Here is what we did: Context: 5 weeks before the event. Message We benchmarked the event against the competition. We diversified the message, in this case, to move from education to networking and entertainment. Early bird canning This event overdid early birds. Our recommendation was to start marketing price increases instead of price reductions. Inverse psychology that, while stimulating FOMO, contributes to the overall perception of the event. Destination Leverage The destination was under-leveraged. We crafted email and social messages to showcase what the destination offered to stimulate last-minute sign-ups. Reg Software In most cases, reg is not optimized. Making sure every single option to sell better is turned on is paramount. We set up remarketing pixels and group codes. Social We coordinated a campaign to get the whole team to share the event on LinkedIn to boost last-minute peer pressure. LinkedIn is often ignored and it has a major impact on last minute conversions. Ambassador tech We recommended using referral platforms such as InGo, Snoball, or GleanIn. These platforms can be very different in their impact, and some integrate better with specific software. We projected a 30% increase in reg based on a proper implementation. Cart abandonment We found hundreds of abandoned carts and created a sales and email strategy to reach this audience. Understanding why they are not committing or proposing a discount code does wonders. Sources We optimized higher sources of conversions. In this case, email. We devised an email campaign with different levers to pull (community, team discount opportunity, destination showcase). This was key to diversifying the message. We turned this around in two weeks. Objective: achieved. Steal these tactics for your event.

Albert Einstein said, “The definition of insanity is doing the same thing over and over and expecting different results.” 🤔 And yet, we continue to see organizations offer the same draining, passive, and impactless events in the name of “this is what we’ve always done”. 😓 Our go-to event models aren’t cutting it anymore and it's time to get creative about how we intentionally design them! 🌟🔧 Panels, Pitches, Back to Back to Back Speakers...We all are bored by them and yet, we continue to attend and organize them in a variety of contexts. 🥱 We perpetuate these paradigms because most organizers were never given formal training on #experiencedesign 🎨 and don’t have other models to turn to. We want to do better; and we need to do better because our participants want and deserve better! 💪🌐 Most people are searching for a #creative, #interactive, and #engaging framework that is scalable to share within their organization. 🔄 That's why today's #TrainerToolTuesday is all about the DRAMATIC ARC MODEL! 🌈📈 Unlike the flat line model or the chaos model, the Dramatic Arc Model takes participants on an experiential journey that builds up to a peak moment we call the Pinnacle. 🏔 The intentional framework is inspired by theater and #storytelling! 🎭 ✔️ This model is about shifting our audiences away from the sit-and-listen passive observation mode and into an active contributor. 🙋✍️ ✔️ Participants are part of the experience, they are engaged with each other from the very beginning and contribute their knowledge and life experience to the conversation. 💬💡 ✔️ We intentionally and strategically move participants incrementally towards the Pinnacle, and take time for Integration, in order to create a lasting transformation. 🔄✨ ✔️ The Result? People feel inspired, acknowledged, connected, and engaged! ❤️💫 Learn more about the Dramatic Arc Model in this month's blog by Scaling Intimacy School of Experience Design here: https://lnkd.in/ezFJdbyt Do you agree that our go-to event models aren’t cutting it anymore? Let me know in the comments below! 💬👇 #ExperienceLearningwithRomy

Last week I shared how AI helped analyze our retreat feedback survey data in minutes. Today, I want to highlight the three elements that our team rated most impactful from our recent company retreat in Ireland... - [New addition] "Connection Court": We created a dedicated space in the castle with games, snacks, and comfy seating that was open throughout the day and late into the night. This gave people a relaxed place to connect in case of bad weather and removed the pressure to drink or socialize in high-energy environments. This was great for introverts and those who don't enjoy the bar scene and provided more inclusive evening activities that worked for everyone. - Doist Build (our company hackathon) hit different this year: We surveyed the team for "hack-worthy" topics ahead of the retreat, pre-selected the top 10 we felt could make an impact on the company, and revealed them the day before so people could start brainstorming. Morning of, it was first-come-first-serve with limited seats per topic, which created some incredible energy to start the day. Best part? The winning team's project was implemented right there at the retreat and immediately improved our onboarding metrics 🚀 - "Choose your own adventure" itinerary structure: Instead of forcing everyone into the same activities, we offered parallel options during free time. We balanced physical activities (hiking, sports), cultural experiences (castle tours, local music), and team building events (escape rooms, group games). This approach let people naturally form smaller groups around common interests, creating deeper connections through shared experiences. After organizing multiple retreats over the years, one principle stands out: create a flexible structure and trust your team to find meaningful ways to connect. When people have the freedom to choose activities that align with their interests and energy levels, authentic relationships naturally develop. Hope this is helpful and I'd love to hear what's working for other teams as well 👇

I've noticed a new trend appearing, so I wanted to mention it out loud after discussing it with our volume build clients over the past few months. LED Volumes might have been designed for Virtual Production, but they are increasingly being used for Live Events and Location-Based Experiences, too. We've seen an uptick in enquiries about using our spaces in LA and Melbourne in this way. And it's not really a surprise, if you think about it. As you can see below from the BYD event we did in Melbourne last year, volumes can provide a vibrant, dynamic and engaging backdrop for premium live audience events or pop-up location-based experiences. The wrap-around screens can immerse customers, audiences, attendees or fans in a completely different world, or any other stylized visuals you want, which could be responsive to music or other cues throughout the event. The tracking technologies we have throughout our volumes could also be used to facilitate any number interactive experiences. And the great thing about studios is that they usually have plenty of open spaces and most, like ours, also include adjoining production offices, corporate areas and green rooms, giving a large events team all of the spaces needed to stage something incredible. I've worked on a couple of things like this before and to me, the key to holding an incredible event in a VP space is to lean right into the sense of immersion and perspective it can create. Imagine walking into a key building/location from a major IP franchise - and everything you see outside looks like a live environment from that world, no matter how surreal it might be. Think a settlement from The Last of Us. As an audience, you could freely watch a story unfold or an attack happen through the windows while never feeling like you are in a volume. And then you could also have the ability to interact with the screens using props, or gestures tracked by our mocap systems. These are all brilliant capabilities that would be applicable to most of the largest volumes around the world. But I think there is another reason we've seen an uptick in interest in our LA studios, too. Most volumes are contained spaces that aren't great for large crowds or audience movement. But our Dynamic Volume System in LA changes that by allowing every wallPod, or section of LED wall, to quickly be driven into any configuration that fits any unique plan; you could even change the config and experience on different days to keep things fresh. Being able to create a nice wide, open arc, or an enclosed immersive space with the same volume components - or floating sections that encourage exploration, gives event planners a virtually unlimited canvas with which to get creative. The only thing I'd like to see is more creative events people turn their minds to the possibilities here. Exclusive dance events, striking product reveals, gamified storytelling experiences or fan engagement opportunities; it's all possible in a volume..

What Are Radical Ways to Connect Startups, Founders, and Investors While Showcasing Local Talent? Networking could be more than the typical hotel conference room or formal meet-and-greet over coffee. Take a bolder approach to creating unforgettable connections while supporting local entrepreneurs in 2025– ☕️ Diners and Cafés? Hold networking breakfasts at a diner or coffee shop that opened recently. Let the founder share their story of perseverance and vision while attendees connect over coffee. 🌟 Startup Spotlight Nights Feature a handful of local startups in a pitch or demo session. Pair this with food and drink from local vendors for a true celebration of community talent. 🎨 Artisan Showcases Partner with local artists, musicians, crafters, or designers to highlight creativity and business synergy, proving innovation isn’t limited to tech. 🚶♀️ Startup Safari Create a “trail” where attendees visit multiple local businesses, hear founder stories, and connect with other participants along the way. ☕ Breakfast with Founders Create intimate morning meetups for founders and investors to share advice over coffee. 🍪 Workshops at Local Spots Host events where attendees can learn the story of a local business and participate in a fun activity (like baking or crafting). ➡️ Let’s reimagine networking. Which of these ideas resonates with you to build relationships? #CollaborateForChange #FounderResources

See One. Do One. Teach One. I was watching Grey’s Anatomy (don't judge) when a line jumped out at me: “See one. Do one. Teach one.” It was Dr. Webber's mantra for medical training: observe a skill, try it yourself, then pass it on. It's also the perfect blueprint for event engagement. Most events get stuck at “see one.” Attendees listen to keynotes, sit through panels, watch demos. They see a lot, but if that’s where it ends, the knowledge fades almost instantly. The next level is “do one.” Give attendees space to try what they’ve learned, through hands-on workshops, scenario labs, role plays, or even a 10-minute exercise in the room. This helps the ideas move from theory into muscle memory. But then there's “teach one.” Create moments for attendees to share their perspective. Whether it’s a micro-discussion at their table, a peer-to-peer breakout, or a post-session “lightning share” where they explain what they learned to someone else. When people teach, they anchor the learning in their own words, and engagement skyrockets. What if designing events around this mantra could transform attendees into contributors? They stop being passive listeners and start being co-creators of the experience. Maybe that's what engagement is meant to be, after all. 

Like it or not, the way we're learning is changing. The motivation to learn just because? It's dwindling. Research by MIT shows that as people age, their brains find it harder to stay motivated to learn, especially if it’s just another task on their to-do list. In this post-pandemic world, we're all tired of the screen. We're bored. We need something more. We need to be entertained. We need connection. Engagement. Edutainment helps bridge this gap by making learning both relevant and enjoyable, leading to better engagement and long-term retention of information. Studies show edutainment helps learners retain up to 93.5% of the information compared to just 79% for passive methods like lectures and readings. Here are a few examples of how you can spice things up. #1 OLD WAY: Hour-long Lectures Long, monotonous video lectures or webinars often lead to fatigue and low retention. Learners tend to zone out if they're watching a lengthy, non-interactive session. EDUTAIN IT: Microlearning Videos with Engaging Visuals Create short, fun videos packed with visuals, infographics, and animated characters to make content enjoyable and easy to absorb. Use tools like Canva or Biteable to make the content more visually appealing. #2 OLD WAY: Lengthy Written Manuals Don’t rely on heavy reading materials that take too much time to process. Long, written documents can be overwhelming and are less likely to be completed. EDUTAIN IT: Podcasts for On-the-Go Learning Create short, engaging podcasts that employees can listen to during commutes or breaks. This allows learning to fit into busy schedules and makes it feel less like formal training. #3 OLD WAY: Traditional Slide Deck with Bullet Points Avoid boring, static presentations that don’t engage learners. Reading through slides with endless text disengages employees, reducing retention and motivation to learn. EDUTAIN IT: Interactive Scenario-Based Learning Use real-life scenarios where learners make choices and experience different outcomes. This keeps employees engaged by allowing them to see the direct impact of their decisions in a fun, gamified environment. Bottom line: Learning doesn't have to be boring. Adding just a little flavor can keep employees engaged while delivering the important lessons they need. #EdTech #LearningAndDevelopment #EmployeeEngagement #CorporateTraining #Gamification #Microlearning #ContinuousLearning #WorkplaceLearning #InstructionalDesign #FutureOfWork

At one event, the emcee wrapped the opening session by saying, “You’ve got 45 minutes to network — go!” No prompts. No structure. No plan. The result? A few people started working the room — business cards in hand. Nearly half stayed in conversations with people they already knew. The rest stood awkwardly scanning the room, hoping someone would approach… then excused themselves to “use the bathroom” and slipped outside. That was the day I promised myself I’d never let “networking” be a free-for-all. If it matters to your event, it has to be designed. Here’s how to make networking actually work: * Provide conversation starters and guided activities. * Create more intimate spaces designed for connection. * Recruit and empower super connectors to make introductions with ease. Networking without design isn’t networking — it’s chance. What’s one creative way you’ve seen an event make networking easier?

Great reminder for those among us who lean toward extroversion...not everyone finds long periods of unstructured interaction to be "energizing" or "fun" (and, in fact, many experience the opposite in these situations). A few tips for facilitating events that are purposeful and fulfilling (and low-stress) for both extroverts *and* introverts: 1. Create meaningful opportunities for small group interaction, which can help folks feel less overwhelmed and more inclined to share their ideas and insights. 2. Provide agendas, discussion topics, or questions in advance of the meeting or event. Some folks need the extra processing time in advance (I say this as someone who leans toward extroversion, but also benefits from having time to think before I speak ;) 3. After a meeting or event, invite team members to provide additional feedback or ideas via email or an anonymous survey. Recognize and discuss these contributions in follow-up meetings, ensuring that introverted voices are heard and valued. #Leadership #Facilitation #Work #Meetings