Creating Feedback Loops That Actually Work

Most teams don’t get better because they don’t take time to debrief. Last year, I had the honor of doing a bunch of leadership development work alongside my dear friend and amigo, Michael French. He’s a multi-time founder with successful exits, a fantastic family, and a heart of gold. One of the most powerful tools we taught together (really he, Michael O'Brien, and Admiral Mike McCabe taught, and I amplified in my sessions) was the concept of a Topgun-style debrief — and then we practiced it ourselves after every single session as a group. It’s a simple but transformative ritual. After every experience, we’d ask each other: What went well? What could have gone better? And what actions will we take to be even better next time? That’s it. Just three questions. But when asked in a space of trust, it opens the door to continuous improvement, honest reflection, and shared learning. The coolest part? Michael started doing it at home with his son — and now his son comes home from school excited to debrief the day with his dad. That’s when you know the tool is working. The origins of this approach go back to the Navy Fighter Weapons School — better known as Topgun. In the 1960s, Navy pilots were underperforming in air combat. So they changed the way they trained. But more importantly, they changed the way they debriefed. They created a culture of constructive, positive, inclusive performance reviews — grounded in trust, openness, and the pursuit of excellence. Led to a 400% improvement in pilot effectiveness. The philosophy was clear: the debrief is not about blame or fault-finding. It’s not about who “won” the debrief. It’s about learning. It’s about getting better — together. The tone is collaborative, supportive, and often informal. The goal is to build a culture of reflection where people feel safe enough to speak, to listen, and to grow. Most organizations only do debriefs when something goes wrong. But if we wait for failure to reflect, we miss all the micro-moments that help us move from good to great. Excellence isn’t a destination. It’s a mindset. It’s the discipline of always being open to improvement — even when things are going well. Especially when things are going well. So here’s my nudge to you: give this a try. Whether it’s with your team, your family, your partner, or just yourself at the end of the day — ask those three simple questions. What went well? What could have gone better? And what actions can we take to be even better next time? Let me know if you do. I’d love to hear how it goes.

Communication gaps and weak feedback loops hurt business success. [Client Case Study] A large hospital network noticed declining patient satisfaction scores. Even with state-of-the-art facilities and technology, patients reported feeling unheard, frustrated, and confused about their care plans. The executive team assumed the problem was with staff training or outdated workflows. ‼️ Mistake: Relying on high-level reports and not direct frontline feedback. Nurses, doctors, and administrative staff communicate differently based on their backgrounds, generations, and roles. - Senior physicians prefer face-to-face or email communication - Younger nurses and tech staff rely on instant messaging and digital dashboards - Patients (especially elderly ones) need clear verbal explanations, but many received rushed instructions or digital paperwork ‼️ Mistake: Differences weren't acknowledged and crucial patient information was lost, leading to errors, frustration, and decreased trust. Frontline staff experienced communication challenges daily but lacked a way to share them with leadership in a meaningful way. ❌️ Reporting structures were too slow or ineffective. Feedback was either ignored, filtered through multiple levels of management, or only addressed after major complaints. ❌️ Executives made decisions based on outdated assumptions. They focused on training programs instead of fixing communication systems. ❌️ Systemic decline Employee burnout increased as staff struggled with inefficient systems. Patient satisfaction declined, leading to lower hospital ratings and reimbursement penalties. Staff turnover rose, increasing costs for recruitment and training. 💡 The Solution: A Multi-Channel Communication Strategy & Real-Time Feedback Loop ✅ Physicians, nurses, and patients receive information in ways that align with their preferences (e.g., verbal updates for elderly patients, digital dashboards for younger staff). ✅ Digital tool that allows staff to flag communication issues immediately rather than waiting for annual surveys. ✅ Executives hold regular listening sessions with frontline employees to better understand challenges before making changes. The Result - Patient satisfaction scores improved - Employee engagement increased - Operational efficiency improved Failing to adapt communication strategies and strengthen feedback loops affects reputation, retention, and revenue. (The 3Rs of a successful organization.) Frontline operations directly impact customer and employee experiences. This hospital’s struggle isn’t unique. Every industry faces the risk of misalignment between leadership decisions and frontline realities. Weak feedback loops and outdated communication strategies create costly inefficiencies. If your employees don’t feel heard, your customers won’t feel valued. Business suffers. Are you listening to the voices that matter most in your business? If not, it’s time to start.

Obsess over the feedback loop. All the learning you need is in the feedback loop. Most people don’t fail because they lack talent. They fail because they lack a system for learning from failure. Every success story rests on a foundation of failures that were properly ↳ Analyzed ↳ Iterated On ↳ And Improved Most of us don’t hit these important marks. We move move past failure too quickly, avoiding the embarrassing discomfort of reflection. We take failures personally instead of treating them scientifically. We assume trying harder is the answer when we need to try harder to design a better approach. I focus on one core truth: Learning more from failure is how we ultimately win. Failure is a feedback loop, and if yours is broken, you won’t just fail, you’ll repeat your failures over and over. Here’s how to fix that. 👇🏼 1️⃣ Pause & Reflect ↳ Before you move forward, stop. ↳ What went wrong? ↳ What did you assume? ↳ What was unexpected? 2️⃣Capture Data ↳ Write everything down. Future-you needs this information. 3️⃣ Remove Your Ego ↳ This isn’t about you, it’s about the process. ↳ Failures are feedback, not character judgments. 4️⃣ Get External Input ↳ Find people ahead of you who will tell you the truth. ↳ No sugarcoating. ↳ No yes-people allowed. 5️⃣ Identify the Root Cause ↳ Surface-level problems aren’t the real issue. Dig deeper. ↳ What’s the pattern behind your failures? 6️⃣ Make One Small Change ↳ Not everything needs an overhaul. ↳ Start with one adjustment and test the impact. 7️⃣ Test & Observe ↳ Don’t make assumptions. Run your new approach. ↳ Measure the results, and see what actually works. 8️⃣ Iterate with Consistency ↳ One correction doesn’t fix everything. ↳ Keep adjusting, keep improving, keep refining. 9️⃣ Build a Culture of Learning ↳ Winners review their losses more than they celebrate their wins. Every failure contains data. Every mistake contains insight. Are you learning? If you’re not, you’re setting yourself up to fail the same way again. DO. FAIL. LEARN. GROW. WIN. REPEAT. FOREVER. What do your feedback loops like? Which of these ideas might be most helpful to your work? Drop a comment below to share your experience. 👇🏼 _____ 🔗 Subscribe to The Failure Blog via the link in my profile (💯🙏🏼) ➕ Follow me, John Brewton, for content that Helps (💯🙏🏼) ♻️ Repost to your networks, colleagues, and friends if you think this would help them (💯🙏🏼)

Teams with continuous feedback programs show 23% higher profitability and 18% greater productivity than those relying on outdated annual performance reviews. AI ALPI research has uncovered a critical shift in top-performing HR departments. While 76% of organizations still rely on annual reviews, market leaders are leveraging technology-enabled continuous feedback loops that drive real business outcomes. → Weekly micro-feedback sessions are replacing quarterly or annual reviews, creating psychological safety and real-time course correction ↳ This approach reduces employee anxiety and creates 3x more actionable insights than traditional methods → AI-powered tools now enable performance tracking without the administrative burden ↳ HR leaders implementing these systems report 42% reduction in management time spent on performance administration → Human-centered leadership training has become a critical enabler ↳ Organizations investing in empathy-driven feedback skills see 37% higher retention rates among high performers Companies that implemented continuous feedback systems initially saw a temporary 15% drop in satisfaction as managers adjusted to more frequent, meaningful conversations. By month three, both engagement and productivity metrics surpassed previous levels by significant margins. 🔥 Want more breakdowns like this? Follow along for insights on: → Getting started with AI in HR teams → Scaling AI adoption across HR functions → Building AI competency in HR departments → Taking HR AI platforms to enterprise market → Developing HR AI products that solve real problems #ContinuousFeedback #HRTech #FutureOfWork #LeadershipDevelopment #PerformanceManagement