Aligning Company Values with Employee Experience

I just read that the Midwest excels in return to offices. (story by Cate Chapman of LinkedIn News) And I'm over here scratching my head and wondering, is that a contest you want to win? Don't get me wrong, I totally get why employers (and landlords) want #RTO to be celebrated and embraced 🎉 But, that's still gonna be a no from me dawg - and I'm not alone. As a #parent, I need the #flexibility to show up for my family when they need me - and I've been really fortunate to structure my working life to support a #familyfirst approach. It wasn't always this way, but last year: - My father died - I was #laidoff in an #RIF - I started #consulting full time - We added to our tribe with this little munchkin (#3isthemagicnumber) - My #perspective and #priorities shifted - and I needed to make changes My story isn't unique - and I recognize my own work/life #privilege - while millions of other parents and caregivers struggle to balance their careers and their home lives (with women disproportionately burdened more than men). If you know, you know. So, instead of me further preaching to the choir - or RAGING against the status quo - I'm going to propose we change the conversation. Let's explore some reasons why embracing #workflexibility benefits #employers: 1️⃣ Enhanced Employee Engagement and Retention: By offering flexibility, employers empower their workforce to craft ideal working schedules.This leads to increased job satisfaction, increased loyalty, and ultimately, higher retention rates. Employees who feel supported are more likely to stay committed to their jobs, reducing turnover costs and enhancing team stability. 💡Orgs that provide flexible working arrangements experience +30% in employee retention (source: Deloitte's Global Human Capital Trends) 2️⃣ Boosted Productivity and Creativity: Flexibility optimizes creativity and efficiency by allowing employees to work during their most productive hours. And that autonomy fosters ownership, innovation and improved team collaboration. 💡 According to a Stanford study, companies offering remote and flexible work arrangements saw +13% in performance (source: Forbes) 3️⃣ Diverse and Inclusive Workforce: Promoting flexible work arrangements is an essential step towards building a diverse and inclusive workforce. By accommodating the unique needs of #parents and #caregivers, employers create a more welcoming environment that attracts top talent from diverse backgrounds - resulting in a richer mix of perspectives, experiences, and ideas. 💡 Diversity and inclusion initiatives lead to +35% in employee performance and higher profitability overall (source: McKinsey) There are a lot of studies lately siting #WFH productivity losses 🙄 - so let's kill 'em with data. Because if the argument for #flexibleworking makes dollars and cents - we're going to see companies make accommodations in the short term and lasting changes in the long term. -- #flexiblework #hybridwork

McKinsey & Company's latest report, “The Enduring Appeal of Flexible Work,” reinforces what many of us have long believed: flexibility is no longer a workplace perk—it’s a core pillar of the modern employee experience. At Dropbox, we've embraced this philosophy since launching #VirtualFirst. And it’s resonating—92% of our employees say they’re satisfied with their ability to choose when and where they work. But flexibility alone isn’t enough to be successful—it’s how you design for flexibility that makes the difference. Our recent follow-up analysis to our original Economist Impact research explores how intentional systems can unlock deeper focus and innovation in a distributed environment. ➜ Structure fuels flexibility: Clear workflows, team playbooks, and our Virtual First Toolkit help teams align on how and when work happens, ensuring flexibility doesn’t lead to confusion or burnout. ➜ Async needs guardrails: Practices like core collaboration hours protect focus time while still allowing real-time connection—helping teams set clear expectations around availability. ➜ Audit your meetings: Meetings are often cited as a major source of distraction, so best practices—like clear agendas, async updates, or doing pre-reads—can optimize the time. Dive into the full analysis on how we're reimagining work to support meaningful impact in our report here: https://lnkd.in/gPaZm7mu    #VirtualFirst #FutureOfWork #FocusWork #Dropbox 

✨ RTO flexibility isn’t just about employee preference—it’s about performance. At Cushman & Wakefield, our Experience per Square Foot™ research shows just how powerful choice can be: 🙂 #WorkplaceExperience scores jump +36 percentage points with location choice and +30pp with schedule choice. 🙌🏾 Employees reporting they’re doing their best work rise +42pp with location choice and +32pp with schedule choice. 👌🏼 #Wellbeing increases +32pp with location choice and +28pp with schedule choice. And the business case is just as strong. Brian Elliott and Work Forward just released the Q3 2025 Flex Report. They reported where the Flex Index and Boston Consulting Group (BCG) analyzed 493 public companies from 2019–2024 and found that flexible companies outperform #mandate-driven peers. 📈 Fully Flexible firms grew revenues 1.7x faster. 📊 Even after adjusting for industry and size, growth rates were 34% higher. The evidence is clear: #flexibility directly improves both #EmployeeExperience and #BusinessPerformance. #FutureOfWork #RTO #WorkplaceStrategy #Leadership

Stop treating your Employee Value Prop like a tagline. Start using it to galvanize your entire workforce. Most companies say they have an EVP. Few know what to do with it. It’s not about career site copy or rebranded onboarding kits. A real Employee Value Proposition unlocks momentum, the kind that aligns 5,000 (or 80,000+) people around a shared purpose. I learned this firsthand leading culture transformation at one of the largest healthcare employers in the U.S. Here’s the truth: If your EVP lives in HR, you’ve already lost. It’s not a talent tool. It’s a business accelerator. The organization had scaled through acquisition. That meant fragmented cultures, legacy systems, and a “one company” message that didn’t match reality. Corporate strategy called for innovation and next-level care. But the culture wasn’t built for it - yet. So we started with the people. Thousands of conversations, not just surveys. We asked: What connects you to your work? What keeps you proud? We found a unifying force: the collective drive to deliver incredible care. That became our EVP. But the transformation came when we operationalized it. We built outcome-based pillars, not just values, but decision lenses. Not words on posters. Tools for action. They became: Hiring guides (we trained recruiters to assess for alignment, not just skills) Onboarding narratives Manager scorecards Performance criteria Bonus frameworks (yes, compensation tied to culture outcomes) Every function, not just HR used the EVP to guide decisions. It became the organization’s GPS. And we didn’t do it alone. We partnered with outsiders - not consultants, but provocateurs. People who pushed us beyond industry norms. Who asked the uncomfortable questions. Who helped us stop designing for now and start designing for what’s next. One of those partners now runs a venture called Fauna, a testament to what bold collaboration can spark. Here’s what I’ve learned: If your EVP isn’t designed to: 🔹 Align culture and strategy 🔹 Focus every team around shared outcomes 🔹 Make performance part of your values …then you’re missing the point. This isn’t about launching an internal brand. It’s about building a culture system that accelerates your business and turns people into believers. So ask yourself: → Does your EVP live in a slide deck… or in daily decisions? → Are your values just wall art… or linked to pay and performance? → Did HR build your EVP… or did the whole business? An EVP buried in HR is a missed opportunity. An EVP wired into your operating model? That’s how real transformation sticks.

I was asked in an interview recently how do you build culture in an organization. My thoughts. 1. Align Culture with Organizational Strategy • Define the Desired Culture: Start by identifying the behaviors, mindsets, and attitudes that will support your organization’s strategic objectives. • Communicate the “Why”: Ensure employees understand how cultural values connect to the company’s purpose and success. Clear messaging from leadership about how behaviors tie to business outcomes is crucial. 2. Embed Values into Everyday Practices • Recruitment and Onboarding: Hire people whose values align with the organization’s. Reinforce cultural expectations from day one. • Performance Management: Build values into goal-setting, feedback, and evaluation processes. Recognize and reward employees who exemplify the desired culture. • Leadership Modeling: Leaders must embody the culture in their actions, decisions, and communication. Culture flows from the top down. 3. Build Systems that Reinforce Culture • Recognition Programs: Celebrate employees who demonstrate behaviors aligned with company values — not just top performers but also those who uphold integrity, innovation, or teamwork. • Training and Development: Provide learning opportunities that reinforce cultural values. For example, if adaptability is key, offer change management workshops. • Policies and Processes: Ensure HR practices (e.g., promotion, performance reviews, and rewards) reinforce the desired culture. 4. Empower Employees to Drive Culture • Culture Champions: Identify and empower employees across levels to model and promote cultural behaviors. • Employee-Led Initiatives: Create space for employees to suggest ideas that align with the organization’s values 5. Reinforce Culture Through Communication • Storytelling: Share real examples of employees living the culture in newsletters, meetings, or company-wide platforms. • Rituals and Routines: Develop meaningful traditions that reinforce values. 6. Measure and Evolve the Culture • Employee Feedback: Regularly gather input through engagement surveys, focus groups, or one-on-ones to assess cultural alignment. • Track Cultural Metrics: Use data like retention rates, (eNPS), and performance outcomes to measure cultural success. • Adapt as Needed: Culture isn’t static. Reassess as business strategies evolve to ensure alignment. Key Takeaway: An amazing culture is built when values are embedded into how the organization operates — from hiring to leadership behavior, performance management, and recognition. When culture directly supports strategy, it becomes a driving force for employee engagement, retention, and business success.

Last week, I walked into a client's office. Their values were beautifully displayed on the wall: "Integrity. Innovation. Customer First." But then I saw something interesting... A manager was shutting down an employee's new idea because "that's not how we do things here." This is what happens when values are just expensive wall art. The hidden costs? → Innovation dies silently → Good people leave quietly → Culture erodes daily But here's what changed everything: We took those values off the wall and put them into action: 1. Made them measurable Instead of vague "Innovation," we tracked weekly improvement ideas from every team member 2. Built them into decisions "Does this align with our values?" became the first question in every meeting 3. Rewarded the right behaviors Started celebrating people who lived the values, not just hit their numbers 90 days later? • Employee suggestions up 300% • Customer satisfaction jumped 40% • Turnover dropped to near 0 The lesson? Values aren't decoration. They're your operating system. And they only work when you do. What would happen if you took your values off the wall and put them into action today? ➕ Follow me, Mark O'Donnell, for more insights on building value-driven organizations that scale.

Only 23% of U.S. employees believe they can apply their organization's values to their work. Even worse? Only 15% believe their leaders uphold company values. Here's what their leaders are missing (and how to fix it): The problem isn't the values themselves. It's the dangerous misalignment between: • What leaders say • What leaders do • What gets rewarded • What happens day-to-day This creates what I call a "culture crisis" - where your words and actions tell two different stories. Trust goes out the window. Engagement plummets. Innovation dies. Results suffer. And the data proves it: • Companies with strong cultures see 4x higher revenue growth over 10 years • They achieve 3.8x higher employee engagement • They're 1.5x more likely to retain top talent But here's what most leaders miss: You can't just send a mass email or put posters up announcing your company values... You must shape it with thousands of tiny decisions made every single day. I see it all too often: • You tell your team that "innovation" is a value - but punish failure • You preach "collaboration" but your processes force competition Your employees WILL pick up on these inconsistencies and it will push them towards greener pastures. Here's what actually works: 1. Systems Alignment (Create Clarity) Your processes must reflect your values. Create clear decision-making frameworks that empower teams to act on values daily. 2. Walk the Talk (Build Alignment) When faced with tough decisions, openly explain how your values guided your choice. 3. Psychological Safety (Generate Movement) Build trust by celebrating when people speak up, admitting your own mistakes, and showing vulnerability first. 4. Consistent Action (Sustain Results) Make values part of your daily conversations. Recognize and reward behaviors that exemplify your values - not just results. The leaders who keep their values alive and well all share one thing: They understand that culture isn't what you say - it's what you consistently DO when no one's watching. And this isn't just theory... These are the exact principles I've used to help transform cultures at some of the world's largest companies. Not sure where to start? Save the infographic below to identify the top 5 culture killers and how to fix them. Want more on becoming the leader everyone wants to work for? Join the 12,500+ leaders who get our weekly email newsletter: https://lnkd.in/en9vxeNk