How To Create Engaging Content For Ecommerce Retargeting

Remarketing is often the misunderstood middle child of performance marketing. Let’s break a couple of myths🔨 🎯 One size fits all fits probably no one:  I’ve seen many companies burn money on campaigns that don’t recognize that every section of their audience has their own motivations. Why, if I had a penny for every time I visited a site with no intent to purchase their product at all, only to spot a “Schedule a Demo Today” ad by them on whichever site I visit, I’d probably be the richest guy in SaaS! I read somewhere that 84% of users either ignore or are put off by retargeting ads! Shows how important it is to get it right. Start doing these things: - Segment visitors by page depth (1 page vs 3+ pages) - Track time-on-site thresholds (>2 min = higher intent) - Create separate campaigns for pricing page visitors vs. blog readers Tailor your content based on your audience’s behavior and stage in the buyer journey (URL path visitors, action completers, cart abandoners) 🎯 Retargeting works like a mosquito coil:  Retargeting is not plug and play, and it typically doesn’t stop with one level. Retarget for all customer stages. Not only demo and trial signups. This insulates your prospects from leaving the funnel midway. We’ve had cases where we spent thousands of dollars on a retargeting campaign only to make zero sales. But here’s what happened afterward ⭐ : When we triggered another retargeting campaign for the warmer folks from the previous campaign, giving them BOFU content, we made sales. A lot of it! What’s to learn here? You’re unlikely to be bet on with just the first touch point. You have to build that awareness consistently. Create a 3-tier remarketing structure: > Tier 1 (Cold): Educational content, industry reports > Tier 2 (Warm): Case studies, comparison guides > Tier 3 (Hot): Free trials, demos, limited-time offers Build custom audiences for each segment, assign specific content types to each, and implement frequency caps based on ‘bucket temperature’. Also, the focus should also be on increasing the credibility of your company rather than only pushing them towards the CTA. Here's one customized Google + LinkedIn campaign strategy we used for a client recently. What are some retargeting tactics that’s worked for you?

Struggling to convert leads for your premium offering with Facebook Ads? Understand their hesitation! High-ticket purchases require trust & clarity. Here’s how to boost conversions with powerful video ads for both prospecting and retargeting: 1. Highlight Unique Benefits & Tangible Results → Show what makes your product stand out. Focus on how it solves real problems and the measurable outcomes it delivers. 2. Demonstrate Functionality with Clear Visuals & User Testimonials → Use videos to showcase your product in action, and incorporate real customer feedback to build trust. 3. Address Common Pain Points → Call out the typical objections or concerns your audience might have and guide them through the next steps to overcome these barriers. 4. Share Emotional Stories → Craft narratives that tap into your audience's emotions, showing how your product aligns with their journey toward a solution. 5. Test Different Angles & Hooks → Experiment with various approaches to see what resonates best with your audience. Use emotional, informative, and direct strategies. Which strategy will you implement first? Share your thoughts in the comments below!

I got served these 3 ads…. Here are my thoughts on their creative strategy & what you can learn. Top Of The Rock I was retargeted with this ad since I had been considering visiting with family and friends. However, I decided against purchasing tickets because the ad made the experience seem boring and not worth the expense. If the ad had featured a creator showcasing the experience from their point of view, it would have been much more compelling, and I would have been more likely to buy tickets. JenniBag This ad did an excellent job of using humor to grab my attention. The mix of stop-motion clips and video footage kept me engaged throughout. The pacing was perfect, showing the entire process of packing the bag, which clearly demonstrated its value. If your product requires a demonstration to showcase its benefits, this is a fantastic ad to draw inspiration from. Spari Life This ad completely sold me on the product. The first three seconds featured a great hook paired with strong visuals that caught my attention. The script was clear and concise, explaining everything I needed to know while highlighting unique value propositions that felt personalized to me. This is a great example of an ad that feels authentic while effectively telling a brand story. Key Learnings for Your Ad Strategy: Film content from the perspective of your potential customer. Use humor to relate to and hook viewers. Ensure your messaging and visual hooks are aligned with the core persona you want to reach. 4o