Augmented Reality Features That Improve Online Shopping

Specs can't sell on their own. AR and 3D fill in the gaps. Not everything belongs in a spec sheet. For industrial brands selling complex products, showing how something works can be just as important as 𝘸𝘩𝘢𝘵 it does. That’s where AR, VR, and 3D come in. These tools aren’t just “nice-to-have.” When used strategically, they solve real buying friction: 𝗥𝗼𝘁𝗮𝘁𝗮𝗯𝗹𝗲 𝟯𝗗 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗼𝗱𝗲𝗹𝘀 Let buyers explore machinery from every angle, reducing back-and-forth with sales. 𝗩𝗶𝗿𝘁𝘂𝗮𝗹 𝗽𝗹𝗮𝗻𝘁 𝘁𝗼𝘂𝗿𝘀 Build trust by showcasing your facility, safety standards, and capabilities—especially useful for global buyers. 𝗔𝗥 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗽𝗹𝗮𝗰𝗲𝗺𝗲𝗻𝘁 Allow users to visualize how your product fits into 𝘵𝘩𝘦𝘪𝘳 environment, improving confidence and cutting evaluation time. These immersive experiences don’t replace traditional content. They 𝘦𝘯𝘩𝘢𝘯𝘤𝘦 it, giving buyers the clarity and certainty they need to move forward. And they’re not just for the “fancy” industries. We’ve seen manufacturers, logistics companies, and even steel fabricators use 3D models to great effect. The results? → Better-qualified leads → Faster decision-making → Less strain on your sales team --- Follow Jeff Gapinski for more content like this. ♻️ Share with an industrial brand rethinking their sales tools.

𝗧𝗿𝘆 𝗯𝗲𝗳𝗼𝗿𝗲 𝘆𝗼𝘂 𝗯𝘂𝘆... 𝘃𝗶𝗿𝘁𝘂𝗮𝗹𝗹𝘆. 𝗔𝗺𝗮𝘇𝗼𝗻’𝘀 𝗔𝗥 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀 𝗮𝗿𝗲 𝗾𝘂𝗶𝗲𝘁𝗹𝘆 𝘀𝗵𝗮𝗽𝗶𝗻𝗴 𝗵𝗼𝘄 𝘄𝗲 𝘀𝗵𝗼𝗽 𝗼𝗻𝗹𝗶𝗻𝗲. Buying online used to mean guessing. Guessing if the couch fits your space. Guessing if the glasses suit your face. Guessing if the sneakers look good on you. Amazon’s Augmented Reality (AR) tools are ending the guesswork. They’ve built a system where you can see, measure, and try before you hit ‘Buy Now.’ 𝗪𝗵𝗮𝘁 𝗔𝗺𝗮𝘇𝗼𝗻’𝘀 𝗔𝗥 𝗗𝗼𝗲𝘀: ➝ 𝗙𝘂𝗿𝗻𝗶𝘁𝘂𝗿𝗲 𝗣𝗿𝗲𝘃𝗶𝗲𝘄𝘀: See a sofa or table in your room with your phone before buying. ➝ 𝗖𝗹𝗼𝘁𝗵𝗶𝗻𝗴 𝗮𝗻𝗱 𝗔𝗰𝗰𝗲𝘀𝘀𝗼𝗿𝗶𝗲𝘀 𝗧𝗿𝘆-𝗢𝗻: Glasses, shoes, and even clothes modeled on your actual image. ➝ 𝗔𝗰𝗰𝘂𝗿𝗮𝘁𝗲 𝗦𝗶𝘇𝗶𝗻𝗴: Real-time dimensions so you know how products fit in your space. ➝ 𝗦𝗵𝗼𝗽 𝗦𝗺𝗮𝗿𝘁𝗲𝗿: More confidence in purchases, fewer returns. 𝗪𝗵𝘆 𝗜𝘁 𝗠𝗮𝘁𝘁𝗲𝗿𝘀: ➝ Reduces returns by improving purchase decisions. ➝ Increases buyer confidence in high-stakes purchases. ➝ Gives sellers a competitive edge with AR-ready listings. Amazon’s AR tools make shopping faster, smarter, and less risky - for both buyers and sellers. Ready to step in with your AR listings? #AmazonSellers #AugmentedReality #eCommerceTips #SmartShopping #OnlineRetail #ARShopping

Perfect Corp cracked the code to beauty shopping psychology, powering e.l.f. to 2X in conversions, Aveda to 220% more traffic, and Meredith to 300% lift in engagement with AR. They used a model that any brand built on consumer confidence could learn from. If you’ve ever played around with a virtual makeup try-on app, chances are Perfect Corp was behind it. They launched back in 2015 with the YouCam Makeup app, which by mid-2024 had crossed 590 million downloads. More than just a hit app, it normalized AR try-ons in the beauty industry. Perfect Corp didn’t stop at being a consumer app company. They took all that traction, user data, and engagement, and flipped it into an enterprise play. Suddenly, they were powering the shopping experiences of global beauty giants like Estée Lauder, MAC, and e.l.f. Cosmetics. They didn’t lock their technology into a single app. Instead, they spread it everywhere, inside their websites, mobile shopping flows, and even in-store mirrors, like the ones they launched with Amazon’s pharmacy in Milan. In doing so, they became the infrastructure layer of beauty retail. 👉The creative angle they used was even more impressive. Rather than positioning themselves as just another tech company, they branded their suite as “Beautiful AI.” The name itself feels approachable, human, and consumer-first.    Now, their funnel is where you’ll see it all come together: 👉At the top, they’re everywhere. Perfect Corp-powered try-ons show up in social ads, influencer campaigns, and even editorial experiments like Allure’s print-to-digital AR codes. It’s all about reaching consumers exactly where they’re already spending their time. 👉In the middle, personalization deepens the consumer buying experience. On a product page, shoppers can try on lipstick shades, test foundation matches, or even run a quick skin diagnostic. This hands-on interactivity keeps users engaged longer and increases intent to buy. 👉And at the bottom of the funnel, that user engagement turned into conversions. 89% of customers who downloaded the app returned to their website three times a month. When the buyer feels more confident in their choices, the brand AOV goes up exponentially. Their impact speaks for itself: 📈 e.l.f. saw their conversions double. 📈 Aveda reported a 220% spike in web traffic with their in-salon AR tool.  📈 Meredith Publishing, often seen as old-school media, saw engagement triple simply by embedding AR codes into its print editions. In short, Perfect Corp is scaling its influence at every level in the beauty industry.