Utilizing Customer Reviews For Brand Storytelling In Ecommerce

Reviews are more than social proof. They’re your best copywriters. Let me explain 👇 Most brands just throw reviews on a PDP and forget about them. Here’s a better idea: turn your best reviews into full email flows. Here’s how: • Take your top 10 5-star reviews. • Label what problem each one is solving. • Build an email around each. Examples: • Review: “Finally something that fits my wide feet!” → Subject: “Got wide feet? We made this for you.” • Review: “I was nervous buying shoes online…” → Subject: “She doubted it too — until she tried this.” • Review: “Works even with my 3 toddlers running around.” → Subject: “Kid proof. Mom tested.” You’re not showing off. You’re letting real people tell your story. Let your customers do the talking. It comes across more real than anything you could write yourself.

I'm bringing back the AI prompt of the week, every Monday! 📲 I get asked a lot about prompt engineering and want to share examples to help others understand how to refine their instructions for greater return on their time investment. This week's AI prompt focus: How to Turn Customer Reviews into Powerful Marketing Content 📈 If you’re sitting on a pile of customer reviews and only using them on Google or Facebook, you’re leaving serious trust and traffic on the table. Reviews aren’t just feedback — they’re marketing gold. This week’s AI prompt helps you transform raw reviews into SEO-friendly testimonials, social media posts, and mini case studies that attract customers and build credibility. 🧾 Prompt to try: Role: You are a marketing copywriter who specializes in transforming customer reviews into compelling marketing content. Task: Rewrite the following customer review into 3 different formats: 1. Short testimonial (1–2 sentences, perfect for a website or sales page). 2. Social media post (engaging, benefit-driven, optimized for LinkedIn/Instagram). 3. Mini case study (structured as Problem → Solution → Result). Context: Audience = potential customers evaluating whether to trust the brand. Tone = credible, authentic, and persuasive. Structure: ✔ Concise ✔ Results-focused ✔ Highlights customer’s voice Input: [Copy/Paste your customer review here] Output: 3 variations labeled by format. 💡 Pro tip: Repurposing customer reviews into different formats improves brand visibility, search engine rankings, and lead conversion rates. AI makes it easy to scale this without sacrificing authenticity. #AI #MarketingStrategy #PromptEngineering #DigitalMarketing #ContentMarketing #BrandTrust #TechConsulting

A customer leaves a glowing review - unsolicited, unpaid. It’s gold. Yet, most brands do… nothing? Daniel Cmejla asked a client: “Are people leaving reviews?” “Yeah.” “What happens after?” “…Nothing.” That’s a problem. When someone takes the time to leave a glowing review—𝘸𝘪𝘵𝘩𝘰𝘶𝘵 𝘣𝘦𝘪𝘯𝘨 𝘯𝘶𝘥𝘨𝘦𝘥 𝘰𝘳 𝘰𝘧𝘧𝘦𝘳𝘦𝘥 𝘢 𝘨𝘪𝘧𝘵 𝘤𝘢𝘳𝘥—they’re signaling something important: 👉 𝘐 𝘣𝘦𝘭𝘪𝘦𝘷𝘦 𝘪𝘯 𝘵𝘩𝘪𝘴 𝘱𝘳𝘰𝘥𝘶𝘤𝘵. And that’s the perfect moment to act - turn that review into so much more. Here’s the 5-step play Daniel and Taylor shared: 𝟭. 𝗦𝗽𝗼𝘁 𝘁𝗵𝗲 𝘀𝗶𝗴𝗻𝗮𝗹 Not all reviews are created equal. Unprompted praise = high intent. That person’s in an advocacy mindset. Treat it like a lead, because it is. 𝟮. 𝗥𝗲𝗮𝗰𝗵 𝗼𝘂𝘁 𝗳𝗮𝘀𝘁 Timing matters. Right after the review is when they’re most excited. That’s when you make the ask—before the momentum fades. 𝟯. 𝗠𝗼𝘃𝗲 𝘁𝗵𝗲𝗺 𝘂𝗽 𝘁𝗵𝗲 𝗹𝗮𝗱𝗱𝗲𝗿 Start with a thank-you, then invite them to share more. → A social post → A 𝘃𝗶𝗱𝗲𝗼 𝘁𝗲𝘀𝘁𝗶𝗺𝗼𝗻𝗶𝗮𝗹 → A seat on your 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗮𝗱𝘃𝗶𝘀𝗼𝗿𝘆 𝗯𝗼𝗮𝗿𝗱 Each step builds trust with future buyers—and deepens the relationship with the customer. 𝟰. 𝗟𝗼𝗼𝗸 𝗳𝗼𝗿 𝗺𝗼𝗿𝗲 𝗷𝘂𝘀𝘁 𝗹𝗶𝗸𝗲 𝘁𝗵𝗲𝗺 Ask yourself: 𝘞𝘩𝘺 𝘥𝘪𝘥 𝘵𝘩𝘪𝘴 𝘱𝘦𝘳𝘴𝘰𝘯 𝘢𝘥𝘷𝘰𝘤𝘢𝘵𝘦? Use that insight to identify other customers with the same role, use case, or product journey. Advocacy can scale if you know what you're looking for. 𝟱. 𝗨𝘀𝗲 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗺𝗶𝗹𝗲𝘀𝘁𝗼𝗻𝗲𝘀 𝗮𝘀 𝘁𝗿𝗶𝗴𝗴𝗲𝗿𝘀 What moment in your product leads to high retention? That “Aha!” moment is also when they’re emotionally primed to say yes to sharing their story. Beautiful advocacy roadmap to use... and just a taste of the tactics they shared - link to the full interview in the comments 👇 Now I of course personally got really excited when Taylor Bogar said: “𝘛𝘩𝘦 𝘰𝘥𝘥𝘴 𝘰𝘧 𝘵𝘩𝘦𝘮 𝘥𝘰𝘪𝘯𝘨 𝘢 𝘷𝘪𝘥𝘦𝘰 𝘵𝘦𝘴𝘵𝘪𝘮𝘰𝘯𝘪𝘢𝘭 𝘳𝘪𝘨𝘩𝘵 𝘢𝘧𝘵𝘦𝘳 𝘢 𝘳𝘦𝘷𝘪𝘦𝘸 𝘢𝘳𝘦 𝘸𝘢𝘺 𝘩𝘪𝘨𝘩𝘦𝘳.” ...because it’s so actionable! If you're getting customer reviews, don't let them sit. Ask them to upgrade it to a video. Time to turn your reviews into assets!