Final email push tactics for e-commerce

If your plan this weekend is to blast 3-4 disconnected promotions in the next few days, STOP and rethink your approach. Let me explain. Here's what most brands do: Thursday: "NATIONAL DONUT DAY SALE!" Friday: "FREE SHIPPING SALE!" Sunday: "FLASH SALE!" Monday: "20% OFF PANTS!" Your customers and prospects? They're drowning in discount fatigue. Try this instead: Create a cohesive event, not random promotions: Thursday: "Announcing our Biggest Clearance Event (Early Access Tomorrow)" Friday: "The Clearance Event is LIVE" Sunday: "Clearance Event Update: Top sellers almost gone" Monday: "Final Hours: Clearance Event Ends Tonight" But the real magic isn't just in connected messaging. It's also in strategic audience narrowing - here's an example: Send 1: 120-day engaged + all purchasers (cast wide net) Send 2: 60-day engaged + clicked previous email (tighten focus) Send 3: 30-day engaged + didn't purchase yet (target the interested) Send 4: Engaged with previous emails but haven't purchased (final push) Then segment further by: First-time buyers vs. repeat customers Price-sensitive vs. premium shoppers Category preferences And layer in SMS for high-intent signals, less batch and blast. Only text people who clicked but didn't purchase Or for time sensitive messages: Final "hours left" reminder From my experience, this approach doubled the average click-through rate and revenues. Stop treating each promotion as an isolated discount. Start creating a narrative that builds anticipation and focuses on your most engaged audiences. Leverage the power of event marketing in email and sms. Real strategy will increase your revenue. What's your go to for your email and sms marketing strategy?

Most email sequences suck. They remind. They nag. They “follow up.” But they don’t sell. Here’s the $1M/month email sequence that converts like crazy: Step 1: Stop sending weak reminders. “Don’t forget your call” is lazy. Your job isn’t to nudge—it’s to convince. Generic reminders = no shows. Value-dense persuasion = booked and sold. Step 2: Make the email the consumable. Old way: “Click here to watch this video.” New way: write the email like it is the video. Only 2–5% will click. So don’t link to value—deliver it in the inbox. Write like you're answering objections live, not filling space. Step 3: Push frequency without fear. Most people under-send. We send up to 6 emails/day in a 48–72 hour window pre-call. • 9am → 9pm • Every 2 hours • All value, no fluff Test until open rates drop. If they don’t, keep sending. People want information when they’re in the buying process. Don’t starve them. Step 4: Pull content from your closers. Stop guessing. Ask your sales team: • What speeds up the close? • What makes people hesitate? • What objections cost us deals? • What questions repeat constantly? Write emails that answer those, in detail. 18 emails = 18 answers. Step 5: Still link to sales assets—but don’t rely on them. Breakout videos, confirmation pages, FAQ docs—use them. But remember: 95–98% won’t click. So: → Explain the contents inside your emails. → Then give the link for extra depth. Don’t make them work to get answers. Step 6: Adjust to your timeline. Call in 2 days? → Go max frequency (6/day). Webinar in 2 weeks? → Ramp up near the end. Don’t go quiet early. Don’t go soft late. The show-up rate spike happens in the final 72 hours. That’s when the hammer drops. If you’re scaling to $1M/month, this is mandatory. • More emails. • More value. • More show-ups. • More closes. • More cash collected. Have any questions? Let me know below. Want the actual frameworks I use to help clients hit multi-7-figure months? Subscribe to my YouTube. No fluff. No recycled swipe files. Just real systems that actually work. Check it out here: https://linktw.in/lOXcXx

We think customers buy in straight lines, but they don’t. Here’s the messy reality: How people actually shop: → See your ad on social → Visit your site → Browse around, don't buy → Get retargeted, visit again → View a product 7 times over 3 days → Finally add to cart when they're certain → Then complete purchase Your email flows need to match this behavior. Most brands have a gap between "browsed some products" and "added to cart." That's where the Potential Purchaser flow comes in. The setup: - Target people who viewed products multiple times - Exclude anyone in other flows (welcome, browse abandoned, etc.) - Keep it to a small, specific segment The emails: - Acknowledge they've been browsing thoughtfully - "Haven't found your piece yet?" messaging - More reviews and social proof - Longer copy that builds confidence The result: High conversion rates because you're hitting people at peak intent. You're not being pushy - you're being helpful at the exact moment they need it. The takeaway? Stop treating all website visitors the same. Someone who viewed a product 5 times in 3 days is fundamentally different from someone who bounced after 10 seconds. Your flows should reflect that difference. How are you segmenting high-intent vs low-intent visitors? #ecommerce #emailflows #dtc