Creating Mobile-Friendly Emails For Ecommerce

Email design isn't just about aesthetics—it's about driving results. In today's cluttered inbox, your email needs to do more than just look good. It needs to convert subscribers into customers. Let's break down what makes a modern email template truly effective... RESPONSIVE DESIGN The majority of email opens happen on mobile devices, which means your email must look good and function seamlessly across all screen sizes. Choose templates that resize well, use fonts that are easy to read, and make buttons large enough to tap without frustration. A poor mobile experience leads to unsubscribes and missed opportunities. A SIMPLE, SCANNABLE LAYOUT Your audience isn't reading every word—they're scanning for key information. Use a single-column layout, plenty of white space, and clear section headings. Break up long blocks of text into short paragraphs or bulleted/numbered lists to make them easier to consume. Reducing cognitive load always increases conversions. A STRONG CALL-TO-ACTION Your CTA is the star of the show—it's what drives clicks and conversions. Use a button for your CTA, placed prominently above the fold and repeated at the end. Choose action-oriented language like "Shop Now" or "Get Started" –– and use size and color to direct the reader's attention. A CLEAR VISUAL HIERARCHY Good design tells the reader where to look first, second, and third. Use bold headlines, bright colors, and strategically placed images to guide the reader's eye to the most important content first. The decision between "I'll read this" and "Archive it" happens in a matter of seconds. Having a strong visual hierarchy maximizes your chances of getting read, not ignored. BALANCED AESTHETICS AND FUNCTIONALITY While beauty matters, functionality should always take precedence. After all, design awards don't pay the bills –– purchases do. Test your emails across multiple devices and email clients to make sure they're looking good and functioning properly. Creativity is great, but if it comes at the expense of functionality, you're going to regret choosing cleverness over clarity. The best email designs marry form and function to deliver outstanding results. Run every email through this checklist before you click "Publish," and you'll make sure they don't just catch the eye of subscribers, but also drive engagement and boost conversions. Need help? Drop me a comment or a DM.

Your email design is killing mobile conversions. 70% of emails are opened on mobile. Yet I still see tons of brands design primarily for desktop. Mobile-first rules: - Single column layout - Large, tappable buttons - Minimal text - Clear layout - Fast loading images Test every email on your phone before sending. Even better check on light and dark mode! If it's hard to read or click, fix it. Mobile experience = revenue. Desktop is secondary.

One of the biggest mistakes dispensaries make with email marketing? Well lets just say around 70-80% of emails are viewed on phones and 100% of emails are designed on desktop. *The mistake is not designing for Mobile viewing* - text is too small - graphics out of proportion - small buttons - overall layout doesn’t flow 👉 Solve it with these tips: ➤ ALWAYS preview the design on the mobile-view in the email builder and send yourself a test email to check it out on your phone. ➤ Adjust the text sizing so it’s comfortable to read, headlines are 2-3x larger than paragraph text, color of the text contrasts against the background color or image it’s on top of. ➤ Don’t jam too many graphics in one view — a “view” is how the person sees the entire screen at once and how many elements are presented to them. Try to show them 1-3 max… not 5+ sections or else it’s overwhelming. Give them a smaller amount to focus on at a time. ➤ Make your buttons larger and enticing to click on. Don’t turn it into a game of thumb accuracy. Pro Tip: give every image a link. ➤ Create a “Scroll Flow” What’s that? It’s a Tact Firm term we have for our mobile layouts. I define it as: a deliberate encouragement to scroll further into the content. Always tease the next section so the user is encouraged to scroll down, creating downward movement. Overlap sections. Use arrows or other directional graphics 👇 We see these mistakes ALL THE TIME when we conduct our Free Retention Audits for dispensaries.