Creating Automated Email Sequences For Ecommerce Sales

Most online stores stop talking to their customers after they buy something. Big mistake. The best brands don’t just get customers. They keep them. Here’s a simple, effective post purchase email flow that actually works: • Day of purchase → "You're in!" (Welcome them, confirm they made a great choice, and let them know what to expect) • 1 days after purchase → "How to get the most out of [product]" (Help them avoid buyer’s remorse by showing how to use it properly) • 2 days after purchase → "How others are enjoying the [product]" (Help them spark ideas on how to best use the product) • 4 days after purchase → "Quick tip to make [product] work better" (Solve common friction points before they happen) • 6 days after purchase → "Here's what most people miss about [product]" (Share an insider tip that makes them feel special) • 8 days after purchase → "The results you should see by now" (Set expectations + build confidence) • 10 days after purchase → "Ready to level up your [product] game?" (Introduce complementary products naturally) • 12 days after purchase → "Did you discover this [product] feature yet?" (Keep them engaged + showcase advanced uses) • 14 days after purchase → "Are you loving it?" (Check in. If they’re happy, ask for a review. If not, offer help) • 16 days after purchase →"A quick note from our founder" (Build connection + share your mission) • 18 days after purchase → "Join the [brand] community" (Invite them to your social channels or VIP group) • 21 days after purchase → "You're part of the 1% who..." (Make them feel special + introduce loyalty program) • 24 days after purchase → "Your next favorite thing is waiting..." (Recommend something they’ll love based on what they bought) Most brands forget about their customers after the sale. The best brands don’t. The key? Each email solves a problem or adds value. No random "check out our sale" messages. They focus on them, nurture them, and work towards the 2nd sale. Because the 2nd sale is where you profit. That’s why they win.

Forget "set it and forget it." I talk to multiple Shopify owners each week and the one thing I see it that they look at Klaviyo flows as just another set of emails. What, How, and Why: Dynamic Welcome Series This is your first chance to impress. It's more than just a simple "hi" to new subscribers. Start with a warm welcome and a slight discount. Go deeper with your brand's story and showcase top products. Why? Because you want to captivate them from the start and set expectations. Use conditional logic based on their actions. If they click but don’t buy, follow up with more compelling content. Keep them hooked. Smart Abandoned Cart Essential but requires experience. When someone abandons their cart, jump in with a timely reminder. Timing is crucial—send that email within the hour. Don’t just remind them; give them a reason to return. Whether it's a limited-time offer or a nudge about what they left behind. Personalize it by suggesting complementary products based on their browsing history. This isn't just about recovering sales; it's about increasing the total order value. Savvy Post-Purchase Cross-Sell The real relationship starts after the purchase. Begin with a heartfelt thank you email. Follow up with product care tips or suggestions for related items. Keep the dialogue going and your brand fresh in their minds. If they bought a camera, suggest accessories like a tripod or extra memory. Segment your audience by their purchase habits and offer irresistible deals. Special treatment for high-value customers can mean early access to new products or exclusive offers, building long-term loyalty. The Klaviyo Edge Klaviyo’s predictive analytics lets you anticipate who's likely to buy again. It's all about delivering personalized experiences at scale, making every customer feel unique. Why bother? These flows are the cornerstone of a powerful email marketing strategy. They automate communication, ensuring each message hits the mark and is perfectly timed. When customers feel recognized and valued, they’re more inclined to return and make repeat purchases. In every campaign or email flow, the goal is to: Shine a light on a problem Spark a desire Counter a hesitation Show them how your product is the answer they've been looking for. It’s all about guiding them from where they are to where they want to be, with your product as the bridge.

You only need 5 simple email flows to run a 7 figure digital product empire: 🔸 Lead magnet nurture flow 🔸 Post-lead magnet sales flow 🔸 Abandoned cart follow-up flow 🔸 Evergreen nurture newsletter flow 🔸 New paid customer onboarding flow Let’s break them down: 1️⃣ Lead magnet nurture flow The goal of this flow is to keep nurturing your subscribers after they’ve downloaded your lead magnet. That way, you can increase the odds they actually: • Consume it • Get value from it • Keep opening your emails • And eventually become paying customers Usually, I recommend including 3-5 emails as part of this flow. Some themes that tend to work well: • Your personal backstory • Common mistakes in your niche • Additional resources they can find helpful • Success stories from other clients/students 2️⃣ Post-lead magnet sales flow The goal of this flow is to try to convert your most engaged subscribers into paying customers. (Once you’ve nurtured them & provided a ton of value for a few days in a row.) For this flow, I usually recommend sending 3-5 emails too. But the big variable here is the price point of your paid offer. The more expensive your product, the more emails you might need to send. 3️⃣ Abandoned cart follow-up flow The goal of this flow is to maximize the number of people who buy from your post-lead magnet sales sequence. How? By sending a series of follow up emails (typically 1-3 emails) to your warmest leads. Now, how do you know who those people are? By tracking clicks! Usually, I only send these follow-up emails to anyone who: • Has clicked at least twice on any of my sales email links • And hasn’t bought the product yet (And yes, you can automate things so all of this happens on autopilot!) 4️⃣ Evergreen nurture newsletter flow No matter how solid your lead magnet or sales emails are… Most people won’t but after those initial 10-15 emails. That’s why you need this flow. The goal here is to keep nurturing & building trust with people who don’t buy right away until they: • Either buy your paid product • Or unsubscribe from your list Which basically means, this sequence will have infinite emails—and it will run forever. The only caveat: Every 60-90 days, you can: • Momentarily remove folks from this flow • Run a 5-7 day one-off campaign This is a great way to convert people on the fence who might need a last push. 5️⃣ New paid customer onboarding flow The goal of this flow is to: • Onboard your new paid customers • Check in with them so they stay engaged • And keep nurturing them so they’re more likely to be successful Now, why does this matter? Because if your customers are successful, they will: • Give you a testimonial • Buy all your future products • And tell everyone about your product And that’s it! Enjoyed this? Gimme a follow - I share juicy email marketing frameworks like this every day. And if you have any questions about any of these flows, lmk below - happy to help 👊