Email Marketing Campaigns For Online Stores

This might feel counterintuitive, but the better-formatted your cold email, the fewer replies you're going to get.  There's one big exception: Images. Cold emails with an image embedded see a 17% increase in replies. Reason: A picture is worth 1000 words and frankly quicker & easier for prospects to process than text-based communications. -- Other recommendations: 1. Cut all formatting from your email. Italics, Bolds, Underlines, etc. 2. Same goes for bulleted lists. These just scream "feature dump" 3. Links & other large attachments generally kill your deliverability. 4. Remove the word "AI" from your subject lines (17% decrease in opens). This data comes from an analysis of 85M+ cold emails as part of the new 30 Minutes to President's Club Cold Email Course in collaboration with Jason Bay and Gong. You can get the full report for free here: https://lnkd.in/gW_PAnf5

6 abandoned cart email templates that actually recover revenue: Each one covers a proven angle. Rotate them in a 3-email flow or test 1:1. 1. Simple Reminder Template Subject: Still thinking it over? Why it works: - Sometimes people just forget. This is a clean, non-intrusive nudge. Best for: Loyal customers or premium brands Send in: Email 1 (1–4 hrs after cart abandonment) Copy: - You left something in your cart - We saved it for you - Complete your order anytime CTA: Return to Cart 2. Discount/Incentive Template Subject: Here’s 10% off to complete your order Why it works: - Drives action from price-sensitive customers. Creates urgency with a deal. Best for: New customers, competitive markets Send in: Email 3 (48–72 hrs after abandonment) Copy: - Still on the fence? - Use code SAVE10 at checkout - Offer expires in 24 hours CTA: Claim My Discount 3. Social Proof Template Subject: A customer favorite is waiting for you Why it works: - Highlights reviews and popularity to build trust and reduce hesitation. - Best for: High-consideration purchases or new shoppers - Send in: Email 2 (12–24 hrs after abandonment) Copy: - This item is a customer favorite - Rated 4.8/5 by thousands of buyers - Get yours before it’s gone CTA: See Reviews 4. Urgency/Scarcity Template Subject: Almost gone—don’t miss out Why it works: - Taps into FOMO. Limited stock or time-sensitive offers push action. Best for: Popular items, limited editions Send in: Use in any email for urgency layering Copy: - We can’t guarantee it’ll be here later - Only a few left in stock - Secure yours now CTA: Complete My Order 5. Personalized Recommendation Template Subject: We saved your cart (plus a few things you might like) Why it works: - Cross-sells and personalization can increase AOV and relevancy. Best for: Repeat customers, larger catalogs, data-rich brands Send in: Email 2 or 3, depending on data depth Copy: - Here’s what you left behind - Plus, these go great with it - Let us know if you have questions CTA: Return to Cart 6. Problem-Solution Template Subject: Questions about your cart? We’ve got answers Why it works: - Handles common objections like shipping, returns, or product fit. Best for: Complex products, new brands Send in: Email 2 or 3 to educate and reassure Copy: - Not sure about sizing, delivery, or returns? - Here’s what you need to know - We’re here to make it easy CTA: Read FAQs You'll want to compile these into a multi-touch email flow. Here's an actual flow example: Email 1: Simple reminder (1–4 hrs) Email 2: Social proof or problem-solution (12–24 hrs) Email 3: Incentive or founder-style plain text (48–72 hrs) Optional Email 4: Follow-up 5–7 days later

I sat down with Lea Algazy, Head of Partnerships at Rep AI, to break down how combining Rep AI and Mailability.io is unlocking 50%+ of total store revenue through email with Klaviyo. The secret? Using Conversational AI data + real-time intent scoring to move beyond static email journeys. Here’s the 3-step strategy powering it: Step 1: Turn live conversations into data-backed email journeys - Rep AI’s chatbot collects emails through natural, high-intent on-site interactions. - Those subscribers are synced directly to Klaviyo, enriched with context and preferences. - Mailability.io applies a real-time Intent Score to each profile the moment they enter your system. Step 2: Score and segment based on real behavior - Every profile is scored individually, not just tagged - That allows brands to: • Re-engage shoppers who chatted in the past but didn’t convert • Identify moderate-intent profiles and warm them up • Pinpoint hyper-engaged users who just need one more nudge to buy - Profiles move in and out of Mailability’s AI segments and AI flows automatically, based on real-time behavior. Step 3: Personalize flows and campaigns at scale - Use the combination of Rep AI’s 500+ chat data points and Mailability’s Intent Scores and smart actions to send the right message, to the right message, at the right time, on autopilot. - Brands are using this to: • Warm up cold profiles and bring them into high-performing AI campaign lists and flows • Increase site activity by 71.5% by sending the right message at the right time • Trigger on-site engagement when high-intent users return, without missing the moment to increase email revenue by 32% It’s not about blasting more emails. It’s about aligning signals across your tech stack and letting real-time behavior guide every send. The full breakdown is in the slides. Curious how this might look inside your Klaviyo account? Let’s connect? https://lnkd.in/dCdwyQ2d

🚀 How To Drive Better Email Leads. How to gather email addresses that people use instead of fake, disposable emails ↓ 🤔 On average, people have 1.7–1.9 different email accounts. ✅ Some have 3+ emails: personal, work, shopping, newsletters. ✅ They all differ significantly in opening rates + attention spans. ✅ Users are protective of private accounts due to spam/scam. 🚫 You will rarely get a first-class email with a newsletter popup. 🤔 People use temporary emails just to get a coupon code. ✅ Businesses don‘t want random accounts, but first-class leads. 🚫 Many lists are filled with fake, disposable, unusable leads. ✅ They have high bounce rates, poor opening rates, 0% conversion. ✅ They are expensive to keep and decrease email delivery rates. ✅ Show the newsletter box when it matters most to customers. ✅ Good option: on the product page, best next to “Add to cart”. ✅ In checkout, allow users to subscribe and use coupon right away. ✅ Verify customer’s email just before and just after the purchase. 🚫 Avoid email pop-ups: they are disruptive, and often dismissed. When it comes to newsletters, our task is to find the right timing when customers care most about the correctness of their email address. It never happens on the homepage, and rarely on category pages. It never happens on search results pages or support pages either. For users to care, they must feel at least somewhat invested in whatever the company is offering. And, most importantly, they should recognize the value that leaving an *accurate* email address would bring to them. Typically it happens on 5 types of pages: 📣 Promotion pages ← “We’ll send a confirmation message to that email”. 🍎 Product pages ← “Leave email and check out with coupon applied”. 🎟️ Sales page ← “Get notified about sales and re-stocked items”. 💳 Final checkout step ← “Review your address for confirmation email.” 🎉 Purchase confirmation page ← “Didn’t get a confirmation? Edit your email.” Sprinkle newsletter boxes across these pages and measure impact. Track not just the list growth, but bounce rates, opening rates and conversion. Your goal is to be at least close to the average email opening rate of 20–22%, which is a standard goal across industries. And: don’t forget to clean up temporary emails from your list — some businesses aren’t aware how expensive non-existent leads can be. You might be surprised how effective a simple change like that can be. It’s great for customers and for businesses — without all the frustrations newsletter sign-up pop-ups bring along. #ux #design

I’ve talked to 4-5 SDR Leaders that have gotten their email domains TORCHED in the last 2 months. Here’s the thing all outbound teams need to understand about deliverability: Email deliverability is a “death by a thousands paper cuts” type of situation. Stop stacking paper cuts and do these 9 things: 1️⃣ Set up secondary domains If you are still cold emailing off your primary email domain you may be in big trouble. This is crucial. Using something like Maildoso makes getting these domains and the whole technical setup super fast... more on that below. The last thing you want, especially if you DONT have a reputable domain like Salesforce(.)com is to burn your orgs primary domain. This doesn’t just affect your sales team. You don’t need your CSMS and CEO landing in SPAM. 2️⃣ Set up your DNS (DMARC, SPF & DKIM) records for ALL of your domains To skip the manual DNS headache... Maildoso automates this setup. I just set up 2 new domains in literally 1 minute with them last week. Right now we can only set up 2 mailboxes per rep in Outreach. Going to be adding a Smartlead integration soon in Common Room to run higher volume experiments based on various intent signals and double down on the ones that work with human SDRs. 3️⃣ Secondary domains should link to your primary You want to make sure your prospects are being directed to your actual company domain if they are curious and click. 4️⃣ Email Warmup - Domains should be “warmed up” for ~14 days before cold emailing Send at least 20-30 warm up emails per day per email account, with a 40% reply rate. This builds your domain reputation. 5️⃣ Email Volume - Build this over time. Start with 5-10 emails a day per account and do NOT send more than 30 emails per day per email account 6️⃣ Keep your email signature plain text. No Links. No images. No calendar links…at all Add your address in your signature and make sure you put a picture in your Outlook or Gmail profile. 7️⃣ Vary your cold email copy (i.e. SPINTAX). Sending the same template to every prospect signals that you are a spammer. Customize your first step email. For emails further in your sequence, use Spintax. Use alternate phrases “Hi, Hey, Hello”. New age sequencers do this automatically. 8️⃣ Understand that your domain gets TORCHED when people mark your email as spam. Good and relevant copy matter. 9️⃣ Constantly monitor your email deliverability. Deliverability varies across Outlook and Google servers. Get a platform that helps you land in ALL inboxes. Again, Maildoso makes this super easy...  they have daily reputation monitoring built right in so you catch issues fast. They average 98%+ inbox placement - wild. Maintaining good deliverability over time is key in the success of outbound. What would the email deliverability experts add here? #outbound #coldemail #deliverability

Want to increase your email conversions? Here’s the trick—address objections before your subscribers even have them. Instead of leaving them thinking, “But what about ___?”, you can step in and say, “You might be wondering ___, here’s your answer.” That builds trust. It keeps people hooked. And ultimately, it removes any barriers between your subscriber and their decision to buy. Friction = sales killer. Here are 3 quick ways to crush objections with email: Know the concerns: What makes your readers hesitate? Could be price, value, or maybe delivery times. Know them well. Have the answers ready: Simple and clear. Use social proof, FAQs, or even a money-back guarantee to back you up. Weave them into your emails: Let it flow naturally. You’re having a conversation, not pitching hard. Make it part of your story. Example: You’re running an abandoned cart email for a clothing brand. Instead of just saying “Come back and buy,” include a line like, “Worried it won’t fit? No stress, we’ve got free returns!” Anticipate their worries before they ask. Watch your engagement and sales skyrocket. #emailmarketing #saas #ecommerce #coachingbusiness #klaviyo #copywriting #ecom

"We tried Cold Email, but didn't see results." Has to be one of the most common challenges I hear. Let me explain. Over the course of 2024, I’ve spoken with many B2B SaaS Founders, Marketing Directors, Sales Directors, and GTM Leaders. They all share one problem in common: They’ve tried Cold Outreach, but they don’t get any results. So naturally, I start asking questions and offer to have a look at what they’re doing. When I review their campaigns, one thing becomes crystal clear: They understand how to build prospect lists, but there's little to no split testing happening. Here’s the reality: If you’re only sending 100-200 emails without testing different angles, you’re gambling on the success of your campaign, and in most cases, that gamble doesn’t pay off. Let’s break this down. There are two types of companies: 1️⃣ The 1% that doesn’t need to split test (they already know their ICP and what works for them). 2️⃣ The 99% that absolutely MUST split test to find what works best. If you’re part of the 99% (and most of us are), here’s how to do it effectively: Step 1: Test Pain Points Start by identifying the key problems your target audience is facing. Let’s say you’re an agency targeting e-commerce brands. You could test angles like: → High customer acquisition costs → Low lifetime value → Low return on ad spend Each email script stays consistent, only the pain point changes. 💡 Example: If you’re targeting a Sales Director, one angle might focus on the challenge of getting unqualified leads filling up their pipeline, while another might highlight how their team spends too much time on lead nurturing rather than closing. Allocate a set number of leads to each angle (e.g., 1,000 leads per angle) and track results. Step 2: Analyze & Scale Winners Once you’ve sent out the emails, review your data. Ask yourself: → Which angle is getting the most positive replies? → Are certain pain points resonating more than others? If one angle shows promise, double down. If another flops, drop it. Step 3: Test Offers After narrowing down the best angles, shift your focus to your offer. Split test variations of your offer to see which drives the most engagement and demo bookings. Forget vanity metrics like open rates (for now). Instead, track the ratio of PRRs. Many B2B companies: ❌ Send a small volume of Cold Emails (100-200) and expect big results. ❌ Focus too much on minor variables like subject lines before testing major factors like pain points or offers. ❌ Don’t analyze campaign performance enough to refine their approach. 💡 Pro tip in the PDF below👇 💬 Drop a comment below, or DM me for a free campaign audit.

If your e-mail and SMS strategy doesn't emphasize content that is meant to educate the consumer, you are likely missing out on a lot of revenue. The truth is, 95% of visitors to an DTC brand's website will not purchase on the first touch, and require some sort of nurturing to make a purchase. Often times that nurturing doesn't need to be a discount or lower price, it just requires education. We've seen significant improvement in performance across all types of flows and campaigns when education has been a primary focus. Yes, education can be done via SMS too, using short, snippy soundbytes that remind the user why they showed interest in your product in the first place, and why they should care about your brand in particular. It matters because messages with educational content simply have higher open rates, engagement, and drive more sales. But first, let's clarify what it's not: • It's not just selling a product • It's not sending boring newsletters • It's not ignoring your audience's needs • It's not using complex jargon • It's not spamming inboxes • It's not focusing only on your brand • It's not neglecting engagement • It's not one-size-fits-all content Here's what it really is about: • Providing value to your audience • Sharing useful tips and insights • Building trust with your readers • Encouraging two-way communication • Creating a loyal following • Making learning enjoyable • Offering solutions to real problems • Keeping content relevant and fresh If you want to boost your email & SMS marketing, focus on educational content. → It increases engagement. → It builds customer loyalty. → It drives conversions. Your business will thrive from it.

Emails are supposed to be boring, right? Tell that to the guy who just booked a demo, voted in a poll, and played a scratch-and-win game - all without leaving his inbox. Email isn’t “old.”  It’s the most interactive channel you’re sleeping on. Here are 5 things you can do inside an email today: 1. Collect info without leaving the email → Embed forms that capture subscriber data instantly 2. Swipe carousels → Showcase products or testimonials in-mail, just like Instagram stories. 3. Run polls → Get instant feedback from users without them ever clicking out. 4. Book meetings → Drop an interactive calendar and let people schedule directly. 5. Play games → Quizzes, scratch cards, spin-the-wheel. Conversion doesn’t have to be boring. Everything your landing page does, your inbox can now do. And if your emails don’t convert, it’s not because the channel is outdated: it’s because you’re not using the right tools. That’s exactly what we’re solving at Mailmodo: making emails interactive, engaging, and conversion-first.

𝗘𝗺𝗮𝗶𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗱𝗲𝗮𝗱. 𝗢𝗿 𝘀𝗼 𝘁𝗵𝗲𝘆 𝘀𝗮𝘆. 𝗕𝘂𝘁 𝗶𝘀 𝗶𝘁 𝗿𝗲𝗮𝗹𝗹𝘆? In a world dominated by flashy social media ads and AI-driven marketing tactics, email marketing often gets tossed aside. Many claim it's become irrelevant, ineffective, and outdated. Yet, the truth is far from this misconception. 𝗘𝗺𝗮𝗶𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗿𝗲𝗺𝗮𝗶𝗻𝘀 𝗼𝗻𝗲 𝗼𝗳 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗽𝗼𝘄𝗲𝗿𝗳𝘂𝗹 𝘁𝗼𝗼𝗹𝘀 𝗶𝗻 𝗮𝗻𝘆 𝗺𝗮𝗿𝗸𝗲𝘁𝗲𝗿'𝘀 𝗮𝗿𝘀𝗲𝗻𝗮𝗹. Why? Because email is personal. It's direct. It's targeted. And most importantly, it's a platform where you control the message. So, how do we revive this so-called 'dead' strategy? Here are the steps to breathe life back into your email campaigns: 𝗦𝗲𝗴𝗺𝗲𝗻𝘁𝗮𝘁𝗶𝗼𝗻 𝗶𝘀 𝗞𝗲𝘆 → Stop sending the same email to everyone. ↳ Understand your audience and tailor your content to fit their needs, interests, and behaviours. This increases relevance and engagement. 1️⃣ 𝗖𝗿𝗮𝗳𝘁 𝗖𝗼𝗺𝗽𝗲𝗹𝗹𝗶𝗻𝗴 𝗦𝘂𝗯𝗷𝗲𝗰𝘁 𝗟𝗶𝗻𝗲𝘀 → Your subject line is your first impression. ↳ Make it count. Use curiosity, urgency, or personalisation to entice recipients to open your email. 2️⃣ 𝗙𝗼𝗰𝘂𝘀 𝗼𝗻 𝗩𝗮𝗹𝘂𝗲, 𝗡𝗼𝘁 𝗦𝗮𝗹𝗲𝘀 → Shift your mindset from selling to serving. ↳ Provide value with each email, whether it's educational content, exclusive insights, or valuable resources. 3️⃣ 𝗢𝗽𝘁𝗶𝗺𝗶𝘀𝗲 𝗳𝗼𝗿 𝗠𝗼𝗯𝗶𝗹𝗲 → With more people checking emails on their phones, ensure your emails are mobile-friendly. ↳ Use responsive design and keep the text concise. 4️⃣ 𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗲 𝗪𝗶𝘀𝗲𝗹𝘆 → Use marketing automation to nurture leads without overwhelming them. ↳ Set up drip campaigns that provide value and guide subscribers through the buyer's journey. 5️⃣ 𝗔𝗻𝗮𝗹𝘆𝘀𝗲 𝗮𝗻𝗱 𝗔𝗱𝗮𝗽𝘁 → Regularly track your email metrics. ↳ Open rates, clickthrough rates, and conversions will tell you what's working and what’s not. 𝗧𝗵𝗲 '𝗱𝗲𝗮𝘁𝗵' 𝗼𝗳 𝗲𝗺𝗮𝗶𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗶𝘀 𝗻𝗼𝘁𝗵𝗶𝗻𝗴 𝗺𝗼𝗿𝗲 𝘁𝗵𝗮𝗻 𝗮 𝗺𝘆𝘁𝗵. By understanding and implementing these strategies, you can turn your email campaigns into a powerful tool for building strong relationships and driving growth. 𝗪𝗵𝗮𝘁’𝘀 𝗯𝗲𝗲𝗻 𝘆𝗼𝘂𝗿 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝘄𝗶𝘁𝗵 𝗲𝗺𝗮𝗶𝗹 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴? Share your thoughts below!👇 #EmailMarketing #DigitalMarketing #MarketingStrategy #CustomerEngagement #BusinessGrowth