Using Long-Tail Keywords For Ecommerce SEO

Long-tail keywords are highly specific search terms with low search volumes - even though they're searched less often, they collectively make up a large percentage of overall searches. More importantly, these specific keywords often lead to higher conversion rates! Ever wondered why your website isn't ranking well on search engines? It might be due to targeting highly competitive keywords, so try focusing on long-tail keywords instead - they can greatly benefit your SEO strategy 🚀 Why? Because they're: 1. Easier to Rank: Popular head terms like "sushi" are competitive with a 84% Keyword Difficulty score, but, a long-tail keyword like "sushi sandwich recipe" has a KD of 18%, making it easier to rank for. Tip: Use Semrush's Keyword Overview to discover KD%! 2. Attract Targeted Traffic: Long-tail keywords attract searchers who are closer to making a purchase. Someone searching "SEO software for small business" is likely ready to buy, while a searcher looking for "SEO" might just be gathering information! 3. Easy to Target: Their specificity makes long-tail keywords easier to target with precise content. For example, targeting "how to filter cold brew coffee" clearly indicates you need a blog post about filtering cold brew coffee. 4. Less Expensive for PPC Advertising: Long-tail keywords generally have a lower cost per click (CPC) and higher conversion rates, making your PPC campaigns more cost-effective. 5. More Choices: The majority of search queries on Google are long-tail keywords, providing endless opportunities to target specific user needs. From “comfortable running shoes for women with flat feet” to “basketball shoes for ankle support,” the possibilities are vast. Check out the search demand curve chart below to see how long-tail keywords dominate the majority of searches! #SEO #SEOTips #DigitalMarketing #LongTailKeywords #KeywordResearch #ContentStrategy #MarketingStrategy #PPC

Digital product sellers on LinkedIn are leaving $40,000 on the table every month. It's a bit sad. Here's the exact fix for that with no steps left out. 1. Target High-Intent Keywords Skip broad, competitive terms. Focus on niche, long-tail keywords that solve specific problems. How to Find Them: Use Ahrefs/SEMRush to filter for low-difficulty keywords with purchase intent. Look for problem-solution based search terms your target audience uses. Examples: Instead of "photo editing app" (too broad), target "photo editing app for food bloggers" or "batch photo editor for real estate listings" Instead of "project management software" (too competitive), target "freelance project management software with client portal" or "personal task management app with calendar sync" Why? These terms show clear intent and bring in visitors actively looking for specific solutions to their problems. 2. Build High-Converting Product Pages Your product pages should connect features to real user needs. Write benefit-focused copy that addresses specific use cases: "Edit 100 photos in 5 minutes" or "Never miss a deadline with smart project alerts" Add social proof: Real user reviews and results-focused case studies Use contextual CTAs: "Start Free Trial" or "Try Free Version" Optimize metadata with clear value propositions: "Photo Batch Editor for Real Estate Pros | [Your Brand]" 3. Publish Educational Content Create how-to guides, beginner resources, and problem-solving posts that bring in the right audience. Interlink content to build authority and include actionable steps. 4. Create Comparison Content Compare your tool to major competitors. Include feature and pricing breakdowns, plus user reviews. 5. Capture Leads with Free Resources Offer templates, guides, or quick tools that solve immediate problems. Use dedicated landing pages to convert visitors into leads. 6. Leverage Seasonal SEO Align content with upcoming trends or holidays. Use Google Trends and publish 4-6 weeks before peak demand. 7. Use Video Content Make quick tutorials, feature demos, and success stories to boost rankings and engagement. 8. Fix Technical SEO Fast Add schema markup, improve mobile speed, and fix broken links. 9. Build Backlinks Strategically Focus on earning links to product and helpful content pages. Aim for “best of” lists and blogger mentions. 10. Retarget Lost Visitors Show targeted offers based on pages viewed. Use email sequences and exit-intent popups. 90-Day Execution Plan Days 1–30: Optimize existing rankings, fix technical issues, start content around key features. Days 31–60: Create comparison pieces, add lead magnets, launch email sequences. Days 61–90: Scale what works, incorporate video, and improve conversion paths. Avoid Common Mistakes Don’t target keywords with no clear intent. Don’t post generic content. Don’t ignore mobile experience or email capture.

A puzzle brand had spent two years with two popular SEO agencies. $4,000/month to the first agency → Zero results $5,000/month to the second agency → Still zero results They burned through $100k+ with literally nothing to show for it. Then we stepped in. 5 months later: $1,100/month → $8,500/month in organic revenue What did we do differently? → Stopped the endless technical audits → Built 35 new collections targeting longtail keywords → Used our collection page optimization workflow → Focused on different reasons you'd buy the product as a gift The previous agencies were optimizing for "wedding anniversary gifts." As you'd expect, you're up against jewelry, flowers, and all the other gifts that dominate this category. It's a keyword where puzzles would never rank in the top 3. We switched to "wedding anniversary puzzles" (40 searches/month, super easy to rank for). They started ranking overnight... and these were high-intent searches that actually brought consistent sales. You win in SEO when you're strategic with resources, and don't be stupid when it comes to keyword selection. While other agencies waste months on technical audits, we generated more revenue in 5 months than they did in 24 months combined. Your SEO agency should make you money. And if something as simple as that seems too good to be true... its time to fire your current agency.