Effective SEO Tactics For Ecommerce Sites

If you only had 1 thing to do to improve your SEO... Do this: ⚡️Update the title and meta tags on your main product / service pages with commercial intent-focused keywords. ⚡️ This is #1 overlooked factor that I see over and over when working with B2B IT and SaaS companies. The good news is that it's very easy to fix, one page at a time! Here's how to max out your meta tags SEO: 1. Look up commercial intent keywords for each of your product / service pages. These keywords will have "service", "software", "solution", "tool", "provider" and other intent-clarifying words. 2. Add the most relevant keywords to your Title and Meta description tags in a natural way (don't overdo it!). 3. Send the updated pages for manual indexation in Google Search Console. Bonus step: update the internal cross-linking with the same keywords as links anchor texts. Simple, right? You can have optimized and well-written Title and Meta description tags, but they absolutely must include keywords with commercial intent to drive true value. So roll up your sleeves and update one page - today 🫡 ===== I'm Liudmila, and I regularly post about #seo #contentmarketing and #growth. Follow me for more content like this in your feed 🤝!

New SEO article: I wrote about how to leverage Cosine Similarity for ecommerce sites. Successful sites utilize Cosine Similarity at scale to accelerate SEO: As I've been talking about a lot in the past, the concept of embeddings + Cosine Similarity is an increasingly important concept for SEOs to understand. At a high-level, search engines embed your site content into a numeric representation. They then can utilize the concept of Cosine Similarity in order to see the distance (relevance) between the embedded content target query. We see a lot of evidence that Google is using this. There have been statements that have surfaced from the DOJ trials, books they written that reference it. In the API Leaks, they mention the concept of embeddings in 100+ different variables. So how to commerce sites specifically utilize this concept? They need scalable features that improve their category and product pages cosine similarity. This helps them optimize across the entire site. Common ways ecommerce sites do this include: 1. Product naming conventions: Product pages optimize category pages. By finding ways to optimize product pages, this naturally improves the cosine similarity of the category pages they're listed on. 2. Bottom of the page SEO text: We know successful sites do this. We now know that the reason is that improves the cosine similarity of the target category page. This gives search engines much more context than just a page's product listing. 3. Product reviews: Reviews provide a means of USG that naturally let commerce sites improve cosine similarity of products. This is especially true if the reviews utilize the naming convention of the parent product in the text. 4. Related category links: Commerce sites that perform well utilize related category internal links. This both leverages cosine similarity for the target query on the page itself and also utilizes semantically related internal linking across the site. Commerce site owners need to understand Cosine Similarity and how the features on their site help optimize for it at scale.

SEO Tip: One of the most underrated keyword research tools is Google Search Console. Especially when paired with N-gram analysis. By analyzing the actual queries driving impressions to your pages, you can quickly uncover high-impact opportunities to optimize existing content or create new pages. N-gram analysis surfaces the most common multi-word phrases users are searching for—revealing patterns you might otherwise miss. We use our free N-grams by Go Fish Chrome extension to make this process fast and repeatable. Here’s how: 1 - In GSC, select a page you want to analyze. 2 - Set the date range to 6 or 12 months. 3 - On the Queries tab, sort by Impressions and increase Rows per page to 500. 4 - Open the N-grams by Go Fish extension, choose Tri-grams, and click Run. The extension will highlight the most frequent 3-word phrases across all queries for that page. Aggregating count across all 500 queries for the most common used n-grams. In the screenshot example, “Social Media Marketing” appears 22 times in search queries, yet the phrase isn’t used on the target page at all. That’s a clear opportunity to improve topical alignment with actual user interest. Why it works: • Helps identify the phrasing users naturally gravitate toward. • Reveals gaps between what you rank for vs. what your content includes. • Guides decisions on what to enhance pages or create new content. How are you using Google Search Console to fuel your keyword research?

Level Up Your SEO with Powerful Keyword Research Keyword research is the bedrock of any successful SEO strategy. It's not just about finding words; it's about understanding your audience, their search intent, and the competitive landscape. Why is Keyword Research So Important? Targeted Reach: Connect with the right audience by understanding the terms they use. Intent Matching: Align your content with user search intent for better engagement and conversions. Competitive Advantage: Identify achievable keywords and outrank competitors. AI Overview Optimization: Position your content to appear in AI Overviews and maximize visibility. The Keyword Research Process: Define Your Goals: Align your keyword strategy with your overall marketing objectives (brand awareness, conversions, etc.). Keyword Discovery: Brainstorming: Put yourself in your customer's shoes and consider their pain points, goals, and the language they use. Long-Tail Keywords: Focus on specific, multi-word phrases (e.g., "best waterproof hiking boots for women with wide feet") for easier ranking. Local Keywords: Target location-based searches (e.g., "Italian restaurants in Miami Beach") for local SEO. Competitor Analysis: Analyze your competitor's keyword strategies to identify opportunities. Keyword Analysis: Metrics: Evaluate search volume (popularity) and SEO difficulty (competitiveness). Search Intent: Understand the user's goal behind each search (informational, transactional, navigational). SERP Analysis: Examine the search engine results page for each keyword, noting the presence of ads, featured snippets, and AI Overviews. Keyword Targeting: Prioritize keywords based on: Target low-difficulty, high-volume keywords for quick wins. Commercial Intent High-Volume Keywords Keyword Optimization: High-Quality Content: Create valuable, relevant content that satisfies user intent. On-Page Optimization: Use keywords in title tags, meta descriptions, headings, and body copy (naturally!). Image Optimization: Include keywords in image alt text. URL Optimization: Create user-friendly URLs containing relevant keywords. Link Building: Build high-quality backlinks to boost your website's authority. Keyword Tracking: Monitor your keyword rankings to measure the effectiveness of your SEO efforts using tools like Ubersuggest's Rank Tracking feature. Bonus Keyword Research Tactics: Keyword Modifiers: Use modifiers like "questions," "prepositions," and "comparisons" to uncover long-tail keywords. AnswerThePublic: Discover questions people are asking related to your target keywords. Search Engine Suggestions: Utilize autocomplete and "People Also Ask" features on search engines. Keyword research can be complex and time-consuming. If you'd rather focus on your core business, consider partnering with a digital marketing agency. #SEO #KeywordResearch #DigitalMarketing #ContentMarketing #SearchEngineOptimization #MarketingTips #BusinessGrowth https://lnkd.in/eyY_qdKn

We NEED to rethink Product Detail Page (PDP) optimization as one of the next battlegrounds in Retail Media. With CPCs skyrocketing, algorithms shifting from keyword to conversational (Rufus 👀 ) and brands battling for organic rank, most are missing the opportunity: Win by increasing 𝐞𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞𝐧𝐞𝐬𝐬 𝐰𝐢𝐭𝐡 𝐬𝐨𝐜𝐢𝐚𝐥 𝐬𝐢𝐠𝐧𝐚𝐥𝐬 and 𝐞𝐟𝐟𝐢𝐜𝐢𝐞𝐧𝐜𝐲 𝐰𝐢𝐭𝐡 𝐀𝐈 tools like ChatGPT. The PDP is where consumer interest meets purchase intent—and nailing the content isn’t just the difference between a 𝐬𝐚𝐥𝐞 𝐚𝐧𝐝 𝐚 𝐬𝐜𝐫𝐨𝐥𝐥—It’s the fuel that powers your rank and paid media spends. At VaynerMedia, we’ve redefined how brands approach PDPs. By leveraging 𝐫𝐞𝐚𝐥-𝐭𝐢𝐦𝐞 𝐬𝐨𝐜𝐢𝐚𝐥 𝐬𝐢𝐠𝐧𝐚𝐥𝐬, we create content that’s not just optimized for search—it’s 𝐜𝐮𝐥𝐭𝐮𝐫𝐚𝐥𝐥𝐲 𝐫𝐞𝐥𝐞𝐯𝐚𝐧𝐭 𝐚𝐧𝐝 𝐫𝐞𝐬𝐨𝐧𝐚𝐭𝐞𝐬 𝐰𝐢𝐭𝐡 𝐭𝐨𝐝𝐚𝐲’𝐬 𝐜𝐨𝐧𝐬𝐮𝐦𝐞𝐫𝐬. Social trends tell us what people care about, and we use that data to craft 𝐏𝐃𝐏 𝐭𝐢𝐭𝐥𝐞𝐬, 𝐛𝐮𝐥𝐥𝐞𝐭 𝐩𝐨𝐢𝐧𝐭𝐬, 𝐚𝐧𝐝 𝐝𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧𝐬 that truly move the needle. But this isn’t just about staying relevant—it’s about staying ahead. 𝐄𝐧𝐭𝐞𝐫 𝐂𝐡𝐚𝐭𝐆𝐏𝐓: Tools like ChatGPT empower brands (and agencies) to move faster and smarter when optimizing PDP content. Here’s how you can start using it today: 1️⃣ 𝐖𝐫𝐢𝐭𝐞 𝐛𝐞𝐭𝐭𝐞𝐫 𝐩𝐫𝐨𝐝𝐮𝐜𝐭 𝐭𝐢𝐭𝐥𝐞𝐬: “Generate three SEO-friendly titles for [product] that highlight [specific benefit].” 2️⃣ 𝐂𝐫𝐚𝐟𝐭 𝐜𝐨𝐦𝐩𝐞𝐥𝐥𝐢𝐧𝐠 𝐛𝐮𝐥𝐥𝐞𝐭 𝐩𝐨𝐢𝐧𝐭𝐬: “Write five engaging bullet points for a [product type] that target [specific audience].” 3️⃣ 𝐑𝐞𝐟𝐢𝐧𝐞 𝐝𝐞𝐬𝐜𝐫𝐢𝐩𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐭𝐫𝐞𝐧𝐝𝐬: “Based on current interest in [trend], write a product description for [product name] that connects with this theme.” 4️⃣ 𝐓𝐞𝐬𝐭 𝐡𝐞𝐚𝐝𝐥𝐢𝐧𝐞𝐬 𝐚𝐭 𝐬𝐜𝐚𝐥𝐞: “Generate 10 variations of a product headline emphasizing [value proposition].” 5️⃣ 𝐄𝐥𝐞𝐯𝐚𝐭𝐞 𝐲𝐨𝐮𝐫 𝐩𝐥𝐮𝐬 𝐜𝐨𝐧𝐭𝐞𝐧𝐭: “Create an authentic, conversational description of [product] that speaks to [specific audience’s] needs.” 𝐖𝐡𝐲 𝐭𝐡𝐢𝐬 𝐦𝐚𝐭𝐭𝐞𝐫𝐬: At VaynerX, we pair ChatGPT’s efficiency with strategic insights to create PDPs that are optimized for 𝐡𝐮𝐦𝐚𝐧𝐬, 𝐧𝐨𝐭 𝐣𝐮𝐬𝐭 𝐚𝐥𝐠𝐨𝐫𝐢𝐭𝐡𝐦𝐬. Our ability to combine 𝐜𝐫𝐞𝐚𝐭𝐢𝐯𝐢𝐭𝐲 with 𝐝𝐚𝐭𝐚-𝐝𝐫𝐢𝐯𝐞𝐧 𝐢𝐧𝐬𝐢𝐠𝐡𝐭𝐬, like social signals, allows us to deliver best-in-class results for brands dominating the digital shelf. 💡 𝐏𝐫𝐨 𝐓𝐢𝐩: The more robust your prompts, the better the output. Always integrate social/consumer data alongside customer/retailer-specific nuances for superior results 🚀 This is a massive opportunity for brands to elevate their PDP game. Whether you’re using tools like ChatGPT internally or working with an innovative partner like Vayner, the time to level up is now. 𝐖𝐡𝐚𝐭 𝐝𝐨 𝐲𝐨𝐮 𝐭𝐡𝐢𝐧𝐤? Drop your thoughts below 👇 or slide into my DMs if you’re ready to transform your Digital Shelf 🪄

Digital product sellers on X are leaving $40,000/month on the table. Let’s fix that. Here’s the exact formula: First off, just like every other type of modern day SEO, digital product SEO success requires strategic link distribution: 40% to homepage (build domain authority) 30% to product pages (drive direct sales) 20% to comparison content (capture buying intent) 10% to educational content (support authority) Get the backlinks however you want, just make sure they are good quality. I'll explain how to land them naturally below. If you'd prefer to skip some steps and buy them, check my site. Also, stop chasing broad, high-competition terms and focus on product-specific long-tail keywords. These signal clear user intent and drive conversions. How to Identify High-Intent Keywords: Use super cost affordable tools like SEO Stuff to filter: Low keyword difficulty (under 30) Search volume between 100–1,000 High CPC keywords (indicates commercial intent) Examples: Instead of “photo editing app,” target: “Batch photo editor for real estate listings” “Photo editing app for e-commerce sellers” Build High-Converting Product Pages Your product pages should connect features to user needs. Key Elements: Benefit-driven headlines: “Edit 100 photos in 5 minutes” or “Stay on top of deadlines with smart reminders.” Social proof: Include testimonials, case studies, and real user reviews. Clear, contextual CTAs: “Start Free Trial” or “Try the Free Version.” SEO-optimized metadata: Title example: Batch Photo Editor for Real Estate | [Your Brand] Publish Educational Content Create content that solves real problems for your audience. Examples of High-Value Content: How-to Guides: “How to Edit Real Estate Photos Like a Pro.” Beginner Resources: “Project Management Basics for Freelancers.” Problem-Solving Posts: “Why Your Productivity App Isn’t Working (and How to Fix It).” How to Execute: Link articles together to build topic authority. Use visuals and actionable steps to increase engagement. Seasonal SEO Strategy Users researching alternatives are close to buying. Help them make informed decisions. What to Include: “Best Apps for [Specific Use Case].” “[Your Product] vs. [Competitor]: Features, Pricing, and Benefits.” Essential Elements: Pricing and feature comparisons Use cases tailored to different user types Honest pros and cons of each option Video Content Video content keeps users on your site longer, boosting your SEO. Video Ideas: Tutorials: “5-Minute Photo Editing for E-Commerce Sellers.” Feature Walkthroughs: “How to Sync Your Tasks with Calendar Integrations.” Success Stories: “How [Customer Name] Saves 10 Hours Weekly with [Your Product].” Fix Technical SEO Issues Add structured data (FAQ and product schema) to improve visibility. Lead Generation Capture leads by offering valuable resources. Examples: Templates: “Real Estate Photo Editing Presets.” Tools: “Project Timeline Calculator.” Guides: “14-Day Productivity Challenge.”

There's a quiet revolution happening in the world of content and discovery, and we're barely talking about it. 🚨 SEO as we've known it is quickly becoming obsolete. AI tools like ChatGPT, Perplexity, Gemini, Grok, and Claude are reshaping how buyers research, especially in high-involvement e-commerce sectors like consumer tech. Andrej Karpathy recently highlighted this perfectly: "It’s 2025 and most content is still written for humans instead of LLMs. 99.9% of attention is about to be LLM attention, not human attention." Imagine a buyer exploring a high-value product—say a premium smartwatch or a flagship smartphone. Rather than sifting through dozens of links, they're now simply asking: "Which smartwatch is better for health tracking: Fitbit Sense or Apple Watch Ultra?" This isn't hypothetical; it's happening right now. AI assistants are increasingly trusted as expert advisors that simplify complex product comparisons. For brands, this changes everything: ✅ Traditional SEO and "ranking #1 on Google" is no longer enough. ✅ AI agents handle the discovery process, dramatically shortening the consumer journey. ✅ Businesses must now optimize their content not only for human eyes but also for AI interpretation. (As Erik Wikander put it beautifully) A few eye-opening shifts already happening: 📉 Review platforms like G2 and StackOverflow have lost significant traffic post-ChatGPT. (Elena Verna) 📉 Big players like HubSpot, Figma, and Canva are seeing declining organic traffic as AI directly answers user queries. (Oliver Molander) 📉StackAI now receives more inbound from ChatGPT & Perplexity than from Google (Antoni Rosinol) The implications for Ecommerce and consumer tech brands are massive: Your product content must become "AI-native," meaning it's structured clearly enough for AI tools to pull and recommend. Content needs precise differentiation and expert-level detail because the AI gatekeepers are getting smarter at recognizing genuine value vs. fluff. As Tomasz Tunguz has highlighted, expect the emergence of AIO (AI Optimization)—the next evolution of content strategy where you're optimizing not just for search engines but for a multitude of personalized AI assistants serving diverse ICPs. In short, the future belongs to those who understand how to capture the attention of AI agents first, and users second. Traditional SEO is fading. We're entering a world where personal AI agents will act as gatekeepers, curating hyper-relevant content tailored exactly to individual needs and preferences. This demands a radical reimagining of CX tech stacks, particularly around product discovery, comparison, and commerce journeys. At Swirl®, we're addressing precisely this challenge by building specialized AI Agents—transforming customer experience into dynamic, personalized, and AI-optimized experiences. If your brand is navigating this shift and looking for ways to stay ahead, let's talk. #artificialintelligence #Ecommerce #AIO #SEO

How to set up a Google Ads Shopping Campaign (Step-by-step guide) 👇 Step 1: Connect Merchant Center → Create or log into your Merchant Center → Upload your product feed (via Shopify, WooCommerce, or feed tools like DataFeedWatch or Feedonomics) → Ensure product titles, descriptions, GTINs, and availability are accurate → Set up automatic feed syncing (daily preferred) Step 2: Link to Google Ads → Go to Tools → Linked Accounts → Connect your Merchant Center → Verify and claim your website in Merchant Center Step 3: Build a SPAG (Single Product Ad Group) Campaign → This gives you granular control over bidding + performance → No more “one-size-fits-all” product groupings → Create a Standard Shopping campaign (not Performance Max) ↳ Select “Manual CPC” to start ↳ Add all products — but break them out by individual product ID Structure: ↳Campaign → Ad Group = 1 product only ↳ Ad Group Name = Product SKU or ID ↳ Product Group = That single product only Yes, you’ll have 50+ ad groups. That’s the point. Step 4: Negative Keywords = Critical → Add “Search Terms Report” to your daily checks → Constantly check and add negative keywords → Exclude low-intent terms like “free”, “cheap”, “DIY”, “review” Step 5: Bidding & Scaling → Start with lower bids to control spend → Let each SPAG collect data (clicks, impressions, conversions) → Increase bids based on ROAS — not just CTR or CPC Tip: Use custom labels in your feed for price tiers or profit margins. ↳ Higher-margin SKUs get more budget. Why this works: → You control bids per SKU → You isolate winning products faster → You scale what works without guesswork ___________________ ♻ Repost if you found this helpful! ♻ Follow Marc Jordan Waldeck and Bounce Marketing for more! Need expert management? DM me! 🤓

🚦SEO isn’t just about attracting traffic, it’s about attracting the right traffic. Strong positioning ensures you’re speaking directly to your audience’s needs. Clear, strategic messaging helps connect your content to your audience, improving engagement and conversions. By focusing on user pain points and aligning your messaging with customer expectations, you create a seamless user experience that builds trust. To implement: ✏️ Develop messaging frameworks that tie features to customer pain points ✏️ Use value propositions tailored to specific audience segments ✏️ Incorporate these into meta descriptions, CTAs, and headings to elevate relevance Incorporating these insights into your SEO strategy not only enhances visibility but ensures your brand narrative resonates. 🤝 Clear messaging builds trust and engagement, turning clicks into conversions.

When I Mastered Keyword Research When I first started with SEO, keyword research seemed overwhelming. I would sit for hours with spreadsheets, trying to figure out which words would bring traffic. It felt like throwing darts in the dark. Then I discovered a process a structured, step-by-step approach that changed everything. Here’s how I turned keyword research from a challenge into a skill: Step 1: Defining Clear Goals I realized that without goals, keyword research is pointless. So, I started with clarity whether it was increasing traffic, boosting conversions, or building brand awareness. Step 2: Knowing My Audience Once I understood the pain points, demographics, and behaviors of my audience, finding relevant keywords became easier. This was the foundation for success. Step 3: Analyzing Trends and Competitors Tools like Google Trends and Ahrefs became my best friends. I could see what was trending and uncover keywords my competitors were ranking for. This step alone gave me an edge. Key Insights I Gained from the Process: Long-Tail Keywords Matter: Short-tail keywords might have volume, but long-tail ones (e.g., “how to process keyword research”) brought me real traffic that converted. Grouping Keywords by Topics Simplifies Strategy Clustering keywords into hubs helped me create focused content that was not only optimized but also user-centric. Local Keywords Boost Local Visibility Including location-specific terms made a massive difference for local SEO efforts, like “web design in Hudson Valley NY.” The 3 Techniques That Transformed My Results: Focus on User Intent – Understanding if the user wanted information, navigation, or action helped me pick the right keywords. Incorporate Question Keywords – Adding “how-to” and “why” keywords. Leverage LSI Keywords – Semantic keywords enriched my content, improving both rankings and readability. Mastering keyword research wasn’t about luck—it was about following a proven process. If you’ve been struggling with keyword research, trust me, having a clear strategy changes everything. What’s your go-to tip for keyword research?