How To Use Content To Educate Ecommerce Customers

Here's how I'd build endless content ideas from customer interactions (the easy way): First, I'd stop doing guess work. Instead, look for these signals: • Pain points — What’s frustrating them? • Curiosity — What questions or objections? • Momentum — What wins (or losses)? Then, you can turn this into a system. Here's how: 1. After every sales call, send prospect a form. 2. Record and transcribe your sales calls. 3. Categorize your customers into categories. 4. Turn prospect patterns into posts. If someone in your target audience asks a question, others are asking the same thing. If someone shares a problem they are facing, others are facing the same problems. If someone shares a win, make it known. Others are seeking the same thing. Next, simplify your writing process with plug-and-play formats: • "What to know before solving [pain]" • "How [Customer] fixed [pain] in 3 steps" • "Struggling with [pain]? You’re not alone" • "The fix for [pain] you’re missing" • "Why [belief] is hurting [ICP] results" Templates = speed. Signals = accuracy. Then, automate the intake. Make it effortless. • Log all chats, DMs, and emails in one place • Grab quotes from calls for hooks and posts • Use AI to turn convos into content ideas • Spend 30 mins Friday mining for content Call it your “idea harvest.” One session a week can fuel a month of posts. Finally — let your audience do half the work. If you want better ideas, ask better questions. End posts with: “What’s your biggest challenge with [topic] right now?” DM new followers: “What’s one thing you’re working through lately?” Send out a 2-minute quarterly survey titled: “Help me write better content for you” The more signals you collect, the less content feels like a chore — and the more it becomes a mirror of your customers. If 80% of your content isn’t coming from your customer ideas, you're building for nothing. Listen, study, and post 100x faster. Your next content ideas are literally right in front of you. Get going.

The most effective content strategy isn't about creating more content - it's about capturing unique expertise. In every company, there are subject matter experts with deep industry knowledge. Yet most of this valuable insight never makes it into content because experts don't have time to write. I learned this firsthand while building content strategies across multiple companies. The solution wasn't to pressure experts to write more - it was to change how we captured their knowledge. Through structured interviews, we found experts could share complex insights in 10-15 minutes of conversation. This led to developing a methodical process: ↳ Create detailed interview templates ↳ Focus on real customer challenges ↳ Prepare specific talking points ↳ Extract practical examples ↳ Document success stories ↳ Include specific results This approach produced unique content that stood out from AI-generated articles. Google recognized these pieces contained original insights, not just rewritten information. The key was capturing authentic expertise through conversation rather than forcing experts to write from scratch. By making it easier for experts to share their knowledge, we created content that truly resonated with our audience and met Google's EEAT guidelines. What methods have you found effective for capturing expert knowledge in your organization? *** ♻️ Like this? Please repost. ➡️ Follow me for daily coaching.

Marketing Won’t Scale Your Business. This Will. Most people think marketing is the key to growing an eCommerce brand. But here’s the truth: 💡 If you can’t clearly explain why your product is different, you’ll struggle to sell—no matter how much you spend on ads. Messaging is everything. If you can’t answer these questions immediately, you have a problem: ✔️ Why should someone buy from you instead of a competitor? ✔️ How does your product fit into your customers' lives? ✔️ What’s the real transformation or benefit you provide? ✔️ When does someone use your product? What’s the exact use case? ✔️ What problem does your product actually solve? 👉 Because here’s the truth: No one cares about your branding, pretty images, or clever slogans. People only care when they see why your product matters to them. If you want people to click your ad, open your email, and actually buy, your messaging needs to be airtight: 🔹 Value Proposition – Why this product? Why now? 🔹 Use Case – When & how does someone use it? 🔹 Solution – What real problem does it solve? Get this right, and your ads, emails, and content will convert better—instantly. Here's what I do. And It Works: Every single year, I work with brands I’ve been with for 4, 5, even 6 years. We re-validate every possible value proposition, use case, and solution. And guess what? Every year, we uncover new opportunities for growth. 🔹 Example: Let’s say you sell underwear. 🚫 The use case isn’t “underwear.” That’s just a product category. ✅ The use case is WHEN and WHY someone chooses your underwear. -For the gym? Sweat-wicking. Breathable. Built for movement. -For a night out? Sleek. Seamless. Designed to feel sexy. -For all-day comfort? Stretch fabric that moves with you. -For a barely-there feel? Soft. Lightweight. Second skin. The brands that win don’t just sell products. They sell solutions. They sell moments. They sell transformation. I break this all down in my free masterclass. Because if you don’t get this right—nothing else will work. THIS is the work that has scaled some of my clients +1544% in 48 months in DTC only revenue (without Amazon, retail, and wholesale). If your ads and emails aren’t converting like they should, watch it now. 📌 https://lnkd.in/gXRTQE3V