Building An Ecommerce Blog That Attracts Traffic

This multilingual and multi-regional e-commerce website GREW its organic traffic by 84% in last 10 months using smart semantic moves and some technical SEO. 30+ money keywords with 1000s of search volume are now ranking in the 1st position. 🌴 I only did 3 things to achieve this type of result: + Semantic content network (based on Koray Tugberk GUBUR's framework) + Content audit, pruning, and configuration + Technical SEO When this client reached out to me, they had more than 10,000 pages, mainly products and blogs. A lot of contextless pages, not aligned with source context and central entity, were published by just focusing on volume and reverse engineering the competitors. One thing I figured out quickly was that PageRank was wasted on a lot of low-quality pages without proper context flow and unique information for the machines. So here are the actions that I performed: 1/ Run website technical SEO audit: I performed a detailed audit around crawlability, indexing & sitemaps, website structure, URL structure, E.E.A.T checks relevant to the niche, performance, internal linking structure, structured data and schema markup, and more. 2/ Run website content audit (top level): I ran a comprehensive content audit based on relevance and historical data and came up with a list of blogs with the following actions: 1- Delete 2- Merge 3- Update 4- Leave as Is 3/ Implemented templated content on product & category pages: The client’s main concern was revenue. I suggested going with templated content configuration on all product & category pages first. 4/ Created a new semantic topical map: I created a topical map around the closest entity to source context to achieve topical authority within the knowledge domain by publishing a well-organized/structured content network covering all important contexts/attributes/queries around the central entity. 5/ Created semantic content briefs: After creating the topical map, I prioritized the topics/nodes that needed to go live in the first round. We created around 30 briefs at the start along with important static pages like home, about, etc. 6/ Written semantic content: We wrote humanized content for each brief document created for the first round. All the content was written according to semantic SEO rules by following semantic triples and conversion optimization best practices. 🌴 What was the main key to success? One thing that really made a difference was making the biggest possible percentage change to the overall website. On the next crawl, Google found all my 410 (permanently deleted), redirected, and refreshed documents along with the first round of the semantic content network (around 30 nodes and boilerplate content) with all the E.A.V triples and more aligned context vectors with proper ontologies and taxonomies. This significantly helped change the machines' perception in terms of assigning a positive topical authority state. #SemanticSEO #CaseStudy #HamidKhan

Blogging is NOT dead. But creating content with no purpose definitely is. At that point, it’s just a digital diary. 📖 The internet is FLOODED with millions of blog posts that will NEVER rank on page 1 of Google, never generate a lead, and never make a single dollar. 😲 Why? Because they're written without strategy. If you're pouring hours into blogging without seeing results, you're likely missing these critical elements. (And if you haven’t started blogging yet, make a note of these mistake to AVOID) 1️⃣ Keyword Strategy Most companies pick topics they THINK their audience wants instead of what they're actually searching for. This is like opening a store in the middle of the desert—no traffic, no customers. ✅ Research keywords with decent volume but manageable competition ❌ Writing about whatever feels inspiring that day 2️⃣ Search Intent Alignment Google's #1 priority is giving searchers what they want. If your content doesn't match the intent behind the search, you're fighting a losing battle. ✅ Analyzing the top 10 results to understand what Google (and people) want ❌ Creating content that serves YOUR agenda without considering the searcher 3️⃣ Strategic Structure Content that ranks follows patterns that both readers and search engines love. ✅ Clear headings, scannable sections, and comprehensive coverage ❌ Wall-of-text brain dumps with no organization 4️⃣ Conversion Pathway Great content doesn't just attract visitors—it turns them into leads and customers. ✅ Strategic CTAs that feel like the natural next step ❌ Generic "contact us" buttons that nobody clicks The blogs that are crushing it in 2025 aren't just informative—they're strategic assets working 24/7 to bring qualified leads into your business. ✚ Follow Samantha Hawrylack, MBA for all things SEO, copywriting, email marketing, content marketing, and digital growth. I'm on a mission to help brands scale with data-driven marketing strategies that generate massive visibility and effortless sales while having lifestyle freedom.

Founder: "I want to generate revenue with SEO, but lack internal skills and have no idea where to start." Me: Here's a 5-step plan. ↓ 1. Mine for insights: - Review HFDs (hopes, fears & dreams) of your ICP - List their top problems, fears, doubts, aspirations - Review client interviews, reviews, talk w/ CS/Sales - Find common threads for bullet points 1 and 2 - List specific topics of interest based on the above ↳ Deliverable: 10+ specific, customer-driven topics -- 2. Perform a content gap analysis: - Plug your top 5 competitor's URL in Ahrefs/Semrush - Competitors = similar biz size (AKA revenue volume) - Identify top keywords they get a lot of traffic from - Find out what's tied to the content on their blog - Perform gap analysis & look for keywords that are: - Relevant, high-intent, realistically rankable (KD <30) ↳ Deliverable: juicy keywords you can add to Step 3 -- 3. Research keywords: - Based on insights from step 1 and 2, ID keywords - Focus on volume, keyword difficulty (KD) & intent - KD: new site w/ low DA? Aim for <30 KD keywords - Intent: focus on informational keywords to educate - Informational = how to, best ways to, <topic> guide - Intent: focus on transactional to attract and convert - Transactional = <topic> reviews, competitor 1 vs. 2 ↳ Deliverable: a big list of MOFU & BOFU keywords -- 4. Prioritize and plan the content in your pipeline: - Prioritize bottom of funnel stage (higher intent) - Focus on KD <30, so you have a chance to rank - Unless you have a good domain authority (>40) - Create guidelines for each planned content piece - Identify the topics/keyword(s) you want to go after - Add format, target reader, sub-topics, and angles - Detail HOW you will make it bigger/better/different - It MUST be better than any top 10 SERP result ↳ Deliverable: a content roadmap for 50+ pieces -- 5. Produce the content: - Depending on the topic and complexity, you can… - Leverage in-house/external subject matter experts - Use ChatGPT to give you a skeleton you can work on - Then, make it the best possible content on the topic - 4S: substantial, skimmable, swallowable, shareable - EAT: expertise, authoritativeness, and trustworthiness - Optimize for on-page SEO and delightful UX ↳ Deliverable: 50+ detailed blog posts ready to rank Of course, you could produce MUCH MORE content depending on the topics you're tackling, your resources availability, and willingness to AI-assist the whole engine. Anyway, here's the TL;DR to start generating revenue with SEO: Research — prioritize — plan — produce. Let's go.