Key Email Marketing Strategies to Use

An ecommerce company recently approached my team to do an email audit as they were facing challenges with low open and click-through rates. After analyzing their email account, here are our main recommendations to revive their email marketing channel: 1. Strategic Email Segmentation: Currently, your emails lack personal relevance due to a one-size-fits-all approach. This is a crucial area to address. Action Plan: Implement segmentation based on purchase history, engagement levels, browsing behavior, and demographic information. 2. Personalized Content Creation: Generic content won't cut it. Your audience needs to feel that each email is crafted for them. Action Plan: Develop emails specifically tailored to the different segments. This includes curated product recommendations, personalized offers, and content that aligns with their interests. 3. Subject Line A/B Testing: Your current subject lines aren't doing their job. You need to be implementing ongoing A/B subject line tests, as this is low-hanging fruit to improve your open rates. Action Plan: Regularly test different subject line styles and formats to identify what resonates best with each segment. Keep track of the metrics to inform future campaigns. 4. Mobile Optimization: A significant portion of your audience reads emails on mobile devices. Neglecting this is causing a decrease in your email engagement rates. Action Plan: Ensure all emails are responsive and visually appealing on various screen sizes. Test your emails on multiple devices before sending them out. Additional Campaign Strategies We Recommend: - Launch a Monthly Newsletter: This should include new arrivals, style guides, and user-generated content. It’s an excellent way to keep your brand in the minds of your customers. - Seasonal Campaign Integration: Tailor your campaigns to align with holidays and seasons. This approach can significantly boost engagement and sales during key periods. - Re-Engagement Campaigns: Specifically target subscribers who haven't interacted with your brand recently. Offer them unique incentives to rekindle their interest. Next steps: 1. If you found this helpful, please leave a comment and let me know. 2. If you own/run/work at an Ecommerce company doing at least $1 million in annual revenue, message me so my team can audit your email channel to see if there's a good fit for working together.

Email still delivers strong ROI. What’s changed is how leading teams are using it. Here are 7 modern and practical email strategies you can use now and into 2026. 📩 1. AI-Driven Decisioning An example is “next best offer.” Use real-time, historical, and behavioral data to determine the most relevant content, offer, or CTA. Instead of sending the same message to everyone, tools like Movable Ink personalize content based on what users have or haven’t done. 📈 2. Product-Led Lifecycle Messaging Trigger emails based on what users do inside your product. If someone signs up but doesn’t activate, send a reminder. If they complete onboarding but skip a key feature, follow up. Email becomes part of the product experience. 🧱 3. Modular Templates + Guard Rails Stop building emails from scratch. Modular templates let teams assemble emails using approved, no-code blocks. Platforms like Knak help you move faster while staying on brand and rendering correctly across devices. 👁️🗨️ 4. Inbox Retargeting & Re-engagement If someone opens and scrolls but doesn’t click, you can adjust the next email. These behavioral signals help guide follow-ups. A scrolled-but-no-click email may call for a stronger CTA or tighter copy. 🧪 5. Automated Experimentation Go beyond A/B tests. Today’s tools can test dozens or even hundreds of variations at once, subject lines, images, layouts, and more. Platforms like OfferFit by Braze optimize automatically to drive better performance. ⏱ 6. Real-Time Triggers Send the right message the moment someone takes action, like signing up or abandoning a cart. It only works if your data flows smoothly and your systems are well-integrated, but the results are worth the effort. 💰 7. Revenue-Based Measurement Connect email to pipeline and revenue. If your data and attribution are in place, you can measure how nurture programs or product launches actually impact the business. Which do you think is most effective? What would you add? PS: Be sure to check out Knak to scale your email efforts, link in the comments. via Nick Donaldson #marketing #martech #marketingoperations #email

I have friends who charge $5k+ per month for email marketing. Today, I'm gonna give you their top secrets for free. Here are 10 of them: 1. Your popup isn't converting because nobody wants what you're offering. Stop asking for emails in exchange for "exclusive updates." Offer something valuable - a discount, free shipping, or a digital guide they actually want. 2. Most brands blast their entire email list and wonder why they end up in spam. Segment your list and only email engaged subscribers. Your deliverability will thank you, and so will your revenue. 3. Your abandoned cart emails are probably boring AF. Don't just remind them about their cart - address why they didn't buy. Include reviews, highlight your return policy, or showcase the product in action. 4. Everyone obsesses over subject lines, but your "From Name" matters more. People open emails from people, not brands. Test using a founder's name or "Sarah from [Brand Name]" instead of just your company name. 5. Stop setting up 14 different email flows for every possible scenario. Focus on the essentials first: Welcome, Abandoned Cart, Post-Purchase, and Browse Abandonment. Get these right before you get fancy. 6. Your emails should be scannable in 5 seconds. Use short paragraphs, bullet points, emojis, and plenty of white space. Nobody's reading your novel-length product descriptions. 7. Don't hide your unsubscribe link or make it hard to find. Google's new requirements demand it, and frustrated subscribers will mark you as spam instead of unsubscribing properly. 8. Include customer photos and reviews in your emails, not just professional product shots. Real people using your products builds way more trust than your staged photography. 9. Send a customer survey asking "How did you hear about us?" to every new buyer. This data is pure gold for understanding which channels actually drive customers (not just clicks). 10. Test your emails across different devices and email providers before hitting send. What looks perfect in Gmail might be broken in Outlook. Always send test emails to yourself first. The key to effective email marketing is about starting with the basics and testing everything. The brands making serious money from email aren't doing anything magical - they're just doing the fundamentals really, really well.