Tips For Capturing Customer Attention In Videos

Here's what we've learned after producing 500+ videos for leading tech companies: 1. Start with the pain point, not the feature → Your first 7 seconds must resonate with your viewer's challenges → Hook them with relatable scenarios, not technical specs 2. Break complex concepts into digestible chunks → Use the "one idea per scene" rule → Layer information progressively to avoid cognitive overload 3. Visual hierarchy matters more than fancy animations → Clear typography & consistent colors > flashy effects → Use motion to guide attention, not distract 4. Script structure that works: • Problem (15 seconds) • Solution introduction (20 seconds) • Key benefits (30-40 seconds) • Social proof + CTA (15 seconds) 5. Sound design is your secret weapon → Professional voiceover sets the tone → Strategic sound effects enhance retention → Background music should complement, not compete The best part? When done right, these videos become your hardest-working sales assets 🚀 Currently seeing 3-4x higher engagement rates compared to static content across our client base. What's your biggest challenge when creating product videos? #B2BMarketing #SaaS #VideoMarketing #ProductMarketing #ProductVideo

Stop Making Videos No One Watches We all know video is king, but let's be real—most of our content gets scrolled past faster than free food disappears at networking events. The stats don't lie: Videos with visual hooks get 27% higher completion rates and drive 41% more engagement than standard content. That's not just marginal gains—that's the difference between wasted effort and actual results. Try these 5 visual hooks that might look silly but are proven attention-grabbers: ✅The Falling Hook – Real estate agents using falling house keys or price tags saw 34% higher engagement (Coldwell Banker saw inquiries jump after implementing this in listing videos) ✅The Tapping Hook – Financial advisors using finger taps to reveal investment returns captured 29% longer watch time (Fidelity's retirement calculators use this brilliantly) ✅The Color Change Tap – Healthcare providers switching colors when highlighting critical services increased click-through rates by 38% (Mayo Clinic's symptom videos are masterclasses in this) ✅The Appearing Text – Tech companies revealing key stats with pop-up text improved information retention by 43% (Microsoft's product launches leverage this perfectly) ✅The Magic Hook – E-commerce brands using disappearing/reappearing product features saw 52% higher conversion rates (Nike's product reveals are legendary here) Is it sometimes goofy? Yes. Does it work? Absolutely. What visual hook will you try in your next post? #ContentStrategy #VideoMarketing #VisualHooks #LinkedInTips

I have generated $400M with Meta ads. Most of these results came from a rock solid understanding of video creatives. To date, we’ve produced 1,000s of them that’ve driven millions for clients. Here’s 5 components that make up a winning video creative: COMPONENT 1: Write A+ hooks Poor quality hooks = throwing money down the drain. It’s that simple. Viewers aren’t going to stick around & watch the rest of your ad if your hook is inadequate. Your hooks should either:  - Lead with a benefit  - Agitate a pain point  - Call out the ICP & do one of the above Keep them simple. Being too clever usually backfires. COMPONENT 2: Show the product early Your product is the crown jewel of the video ad. If it’s a product that viewers genuinely want because it solves a pain point? Or using it is beneficial to the viewer? Sometimes that’s all it takes to hook & hold their attention. Burying the product too deep in the ad = it might be missed entirely. Rookie mistake. COMPONENT 3: Use the “heartbeat method” Heartbeat method = quick edits every 1-3 seconds so the viewer doesn’t get bored. The truth is that attention-spans are at an all-time low. So using retention techniques to keep your viewers engaged is essential. The change could be:  - Zoom-ins  - Pop ups  - New visuals New & novel creative elements that help to hold their attention. COMPONENT 4: Make the “problem” you’re calling relatable This one goes back to your market & customer research. Having a clearly defined list of problems makes it easy to agitate them in ads. The goal with the ad should be to amplify the pains that problem brings. Almost bringing those pains “to life” to capture your viewers’ attention. Agitate the problem using both the ad’s visuals & copywriting. Good research x relevant visuals x copywriting = a winning formula to convey pain. COMPONENT 5: Put your solution on a pedestal You’ve just gone *deep* into a big problem that your viewers face. You’ve put them in an emotional state - now it’s time to present a solution. You want to present the product like it’s the only solution on the planet… Aesthetic shots. Eye-grabbing visuals & imagery. Text that outlines key benefits & showing how it alleviates the pains you pointed out. This is how you balance agitating pains & presenting a solution to those pains. The biggest takeaway here is that a LOT of moving parts go into winning video creatives. There’s even more I could discuss. The goal being to make each component winners in their own right. So when they do come together? It leads to a *complete* video creative & outperforms other ads on the newsfeed. Video in paid ads is only becoming more integral as we approach 2025. My advice is to get a good grasp of the fundamentals sooner rather than later. You don’t want to be playing catch-up down the road!