Techniques For Highlighting Product Features In Videos

Last week, a founder asked me why their Meta ads weren't converting despite "good enough" creative. After testing thousands of video ads at Obvi and working with brands across DTC, I've noticed a pattern… Most brands confuse "good enough" creative with actually effective creative. Here are 3 game-changing video editing techniques we use at Obvi to drive real results... 1. The Green Screen Effect But not how you think. We use it to create instant context by filming over actual product pages and demos. Result? 32% higher watch time and significantly better conversion rates. 2. Strategic B-Roll Implementation We shoot every product from at least 5 angles: - Top-down for detail - Wide for context - Close-up for texture - Usage shots - Lifestyle integration This variety keeps viewers engaged through the entire message. 3. The Double-Person Effect This is our secret weapon for hooks. By filming the same person in two positions within one frame, we create natural dialogue that stops the scroll. The results? - 2X higher engagement - 47% lower CPMs - Significantly better ROAS Here's the truth: In 2024, basic product videos won't cut it anymore. These are the cuts (get it?) that have been working for us 👆, but you should be testing and analyzing everything to find what works for you. The brands winning on Meta are the ones treating their ad creative like a science, not an afterthought 🔬

Here's what we've learned after producing 500+ videos for leading tech companies: 1. Start with the pain point, not the feature → Your first 7 seconds must resonate with your viewer's challenges → Hook them with relatable scenarios, not technical specs 2. Break complex concepts into digestible chunks → Use the "one idea per scene" rule → Layer information progressively to avoid cognitive overload 3. Visual hierarchy matters more than fancy animations → Clear typography & consistent colors > flashy effects → Use motion to guide attention, not distract 4. Script structure that works: • Problem (15 seconds) • Solution introduction (20 seconds) • Key benefits (30-40 seconds) • Social proof + CTA (15 seconds) 5. Sound design is your secret weapon → Professional voiceover sets the tone → Strategic sound effects enhance retention → Background music should complement, not compete The best part? When done right, these videos become your hardest-working sales assets 🚀 Currently seeing 3-4x higher engagement rates compared to static content across our client base. What's your biggest challenge when creating product videos? #B2BMarketing #SaaS #VideoMarketing #ProductMarketing #ProductVideo

𝗔𝗳𝘁𝗲𝗿 𝗺𝗮𝗻𝗮𝗴𝗶𝗻𝗴 $𝟱𝗠+ 𝗶𝗻 𝗔𝗺𝗮𝘇𝗼𝗻 𝗮𝗱 𝘀𝗽𝗲𝗻𝗱, 𝗵𝗲𝗿𝗲’𝘀 𝘁𝗵𝗲 𝘁𝗿𝘂𝘁𝗵: 𝗠𝗼𝘀𝘁 𝘀𝗲𝗹𝗹𝗲𝗿𝘀' 𝘃𝗶𝗱𝗲𝗼 𝗮𝗱𝘀 𝗳𝗮𝗶𝗹 𝗯𝗲𝗳𝗼𝗿𝗲 𝘁𝗵𝗲𝘆 𝘀𝘁𝗮𝗿𝘁. Here's what actually works 👇 #𝟭: 𝗛𝗼𝗼𝗸 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴 The first 3 seconds often determines the success of your creative. As a result, your target keywords should be visually dominant. And the entire piece should be mobile-friendly. Not optional. That means your text overlay must be readable and prominent. And ideally match user's search intent immediately. Pro Example. With Brushee, when we built video creative specifically to target "travel toothbrush". And displayed that exact keyword in BOLD within the first 3 seconds with a call out. We saw conversion rates jump 5% vs just marketing a generic brand video. #𝟮: 𝗖𝗿𝗲𝗮𝘁𝗶𝘃𝗲 𝗢𝗽𝘁𝗶𝗺𝗶𝘇𝗮𝘁𝗶𝗼𝗻 Keep the total length under 20 seconds. Feature dumping kills conversion. Focus on 2-3 core benefits max. Show your product in action within the first 5 seconds. And test different creative specifically for different keywords. #𝟯: 𝗧𝗲𝗰𝗵𝗻𝗶𝗰𝗮𝗹 𝗘𝘅𝗲𝗰𝘂𝘁𝗶𝗼𝗻 The key to optimizing clicks to your page lies in the details. One of major keys is to optimize for silent viewing. 85% of users browse on mute. That means you need to use high-contrast captions that pop on mobile screens. And ensure crystal clear product shots with proper lighting. 𝗞𝗲𝘆 𝗧𝗮𝗸𝗲𝗮𝘄𝗮𝘆: Stop treating your video ads like YouTube content. This is direct-response advertising that needs to convert in seconds. If you have questions on how to boost your ROAS using these principles. 📩 Just DM me "VIDEO". Happy to help. - Find this useful? ♻️ If so, repost it to your network and follow Ian Rollin Berry for more.

My first B2B explainers were fully animated and... had embarrassing results. But last year, I discovered a format that increased booked calls by 21%. It's called a 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗗𝗮𝘆-𝗶𝗻-𝘁𝗵𝗲-𝗟𝗶𝗳𝗲. And it's super easy to copy. (𝘊𝘖𝘕𝘛𝘌𝘟𝘛: 𝘰𝘶𝘳 𝘚𝘦𝘳𝘪𝘦𝘴 𝘈 𝘚𝘢𝘢𝘚 𝘤𝘭𝘪𝘦𝘯𝘵 𝘨𝘰𝘵 𝘵𝘩𝘦𝘴𝘦 𝘳𝘦𝘴𝘶𝘭𝘵𝘴 𝘰𝘯 𝘢 𝘩𝘰𝘮𝘦𝘱𝘢𝘨𝘦 𝘢𝘯𝘥 𝘱𝘢𝘪𝘥 𝘢𝘥𝘴 𝘭𝘢𝘯𝘥𝘪𝘯𝘨 𝘱𝘢𝘨𝘦. 𝘞𝘦 𝘈/𝘉 𝘵𝘦𝘴𝘵𝘦𝘥 𝘷𝘪𝘥𝘦𝘰 𝘷𝘴. 𝘯𝘰 𝘷𝘪𝘥𝘦𝘰). I explain how we did it (with examples) in the video below. For those who prefer reading, here's a simple 2-step takeaway: 𝗦𝘁𝗲𝗽 𝟭 - 𝗪𝗿𝗶𝘁𝗲 𝘁𝗵𝗲 𝘀𝗰𝗿𝗶𝗽𝘁 𝘀𝗼 𝗱𝗮𝗶𝗹𝘆 "𝗽𝗿𝗼𝗯𝗹𝗲𝗺𝘀" 𝘁𝗿𝗶𝗴𝗴𝗲𝗿 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁'𝘀 𝗳𝗲𝗮𝘁𝘂𝗿𝗲𝘀 People always say "show don't tell" but here's how you actually accomplish it. 𝘌𝘷𝘦𝘳𝘺 𝘧𝘦𝘢𝘵𝘶𝘳𝘦 you want to share in your explainer 𝘯𝘦𝘦𝘥𝘴 𝘢 𝘱𝘳𝘰𝘣𝘭𝘦𝘮 to trigger that explanation. EXAMPLE Problem → Overwhelmed BDR doesn't know how to start their day Feature → Sales tool that prioritizes which accounts to reach out to first Problem → Stressed solopreneur is overwhelmed with sales follow-up (me rn lol) Feature → CRM feature that automatically pings you to follow-up 2 days after Don't tell them what your product does. Show how your product fits in their lives. 𝗦𝘁𝗲𝗽 𝟮 - 𝗙𝗶𝗹𝗺 𝘆𝗼𝘂𝗿 𝗜𝗖𝗣 𝗴𝗼 𝘁𝗵𝗿𝗼𝘂𝗴𝗵𝗼𝘂𝘁 𝘁𝗵𝗲𝗶𝗿 𝗱𝗮𝘆 𝗪𝗜𝗧𝗛 𝘆𝗼𝘂𝗿 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 Look how friggin' popular "Day in the life" videos are right now. It works because it's relatable. And your buyers want that. They can compare their days. They can empathize with different habits. They can see how the product fits into their lives. In other words, they can see 𝘵𝘩𝘦𝘮𝘴𝘦𝘭𝘷𝘦𝘴 in your video. That's all it takes to make a viewer feel understood. ---- If you enjoyed this, you can shoot me a DM saying "day in the life" and I'll send over my 3 favorite examples.