Simple Tricks For Better Ecommerce Video Content

Last week, a founder asked me why their Meta ads weren't converting despite "good enough" creative. After testing thousands of video ads at Obvi and working with brands across DTC, I've noticed a pattern… Most brands confuse "good enough" creative with actually effective creative. Here are 3 game-changing video editing techniques we use at Obvi to drive real results... 1. The Green Screen Effect But not how you think. We use it to create instant context by filming over actual product pages and demos. Result? 32% higher watch time and significantly better conversion rates. 2. Strategic B-Roll Implementation We shoot every product from at least 5 angles: - Top-down for detail - Wide for context - Close-up for texture - Usage shots - Lifestyle integration This variety keeps viewers engaged through the entire message. 3. The Double-Person Effect This is our secret weapon for hooks. By filming the same person in two positions within one frame, we create natural dialogue that stops the scroll. The results? - 2X higher engagement - 47% lower CPMs - Significantly better ROAS Here's the truth: In 2024, basic product videos won't cut it anymore. These are the cuts (get it?) that have been working for us 👆, but you should be testing and analyzing everything to find what works for you. The brands winning on Meta are the ones treating their ad creative like a science, not an afterthought 🔬

Simple videos sell like crazy. Most brands overthink their product content, assuming complex storytelling drives sales. But this car freshener video proves the opposite: It generated massive sales by doing one thing perfectly - showing exactly how the product works. The video succeeded because it: • Shows every component included • Demonstrates the exact setup process • Reveals the simple tilting mechanism • Addresses the key question ("how does it work?") No fancy production. No emotional narrative. No creative angles. Just a straightforward product demonstration that answers every question a potential customer might have before purchasing. When customers can clearly visualize using your product, purchase anxiety disappears. The brands dominating eCommerce right now understand this fundamental truth: Clear beats clever every time. — Ian Sells

Looking to mix things up in your videos? Try adding a few fun transitions! 🎥✨ When I first started experimenting with transitions, I realized how much they can level up your content. The best part is, you don’t need fancy equipment to make them look cool—just a bit of creativity! Here are some of my easy favorites to try: 👉 Cover Transition: Place your hand over the camera to “cover” the shot, then start the next clip by moving your hand away. It’s simple but gives a surprisingly polished effect! 👉 Swipe Transition: Try ending one clip by swiping your camera up or to the side, then start the next clip with a swipe in the same direction. This keeps your viewers moving right along with you and feels super seamless! 👉 Match Cuts: Perfect for when you’re moving locations or wanting to highlight a major change (like showing off multiple listings, or how a listing looks before staging and after). Just make sure your camera angle, distance, and framing is as similar as possible for both shots, then film yourself doing the same action twice and splice them together halfway through to create a seamless transition. Adding in these visual transitions can be an easy way to bring more energy to your videos, and they’re a great way to keep viewers interested. 💬 What’s a video transition you want to try, but can't figure out how to replicate? Some of these can be tricky, so let me know what questions I can help answer below! 👇 #VideoTips #ContentCreation #SocialMediaStrategy #VideoTransitions SocialCoach

I have generated $400M with Meta ads. Most of these results came from a rock solid understanding of video creatives. To date, we’ve produced 1,000s of them that’ve driven millions for clients. Here’s 5 components that make up a winning video creative: COMPONENT 1: Write A+ hooks Poor quality hooks = throwing money down the drain. It’s that simple. Viewers aren’t going to stick around & watch the rest of your ad if your hook is inadequate. Your hooks should either:  - Lead with a benefit  - Agitate a pain point  - Call out the ICP & do one of the above Keep them simple. Being too clever usually backfires. COMPONENT 2: Show the product early Your product is the crown jewel of the video ad. If it’s a product that viewers genuinely want because it solves a pain point? Or using it is beneficial to the viewer? Sometimes that’s all it takes to hook & hold their attention. Burying the product too deep in the ad = it might be missed entirely. Rookie mistake. COMPONENT 3: Use the “heartbeat method” Heartbeat method = quick edits every 1-3 seconds so the viewer doesn’t get bored. The truth is that attention-spans are at an all-time low. So using retention techniques to keep your viewers engaged is essential. The change could be:  - Zoom-ins  - Pop ups  - New visuals New & novel creative elements that help to hold their attention. COMPONENT 4: Make the “problem” you’re calling relatable This one goes back to your market & customer research. Having a clearly defined list of problems makes it easy to agitate them in ads. The goal with the ad should be to amplify the pains that problem brings. Almost bringing those pains “to life” to capture your viewers’ attention. Agitate the problem using both the ad’s visuals & copywriting. Good research x relevant visuals x copywriting = a winning formula to convey pain. COMPONENT 5: Put your solution on a pedestal You’ve just gone *deep* into a big problem that your viewers face. You’ve put them in an emotional state - now it’s time to present a solution. You want to present the product like it’s the only solution on the planet… Aesthetic shots. Eye-grabbing visuals & imagery. Text that outlines key benefits & showing how it alleviates the pains you pointed out. This is how you balance agitating pains & presenting a solution to those pains. The biggest takeaway here is that a LOT of moving parts go into winning video creatives. There’s even more I could discuss. The goal being to make each component winners in their own right. So when they do come together? It leads to a *complete* video creative & outperforms other ads on the newsfeed. Video in paid ads is only becoming more integral as we approach 2025. My advice is to get a good grasp of the fundamentals sooner rather than later. You don’t want to be playing catch-up down the road!